A Pittsburgh Steeler turned marketer explains how saying no to every business opportunity except podcasting and a magazine clarified what his firm actually stands for. Two years ago, these projects seemed crazy. Now they've raised visibility and made every other decision easier: does it fit our values or not.
Had you told me two years ago that I was going to co-host a podcast and publish a magazine, I would have said you're crazy. But you know, it has become an opportunity to not only raise awareness of Atlas Marketing, but also give back to the industry that that I've been working in for so long. Prior to that, we were trying to be all things to everybody. It's just how we package it has become much more focused. It really did help with the business development side of things too, because now. Now it's a much easier process for us to say to ourselves, well, does this meet our core values? Does this meet our business focus? And if it doesn't, okay, great, then we can pass. So that really did help the decision-making process from a business development standpoint.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
