Jim James explains why founders who treat their product idea like a religion, what he calls the "black robe" mindset, are often headed for failure. They evangelize before validating anything with real customers, mistaking conviction for evidence.
Chapters
They come in, they come to me with this excitement. They have a vision. They have this product that they know the market wants, that they'll be successful. They believe many times that this will become a unicorn. And those are all code words for I'm going to fail. Because they've got the black robe, they're wearing the black robe. That's what I call it. Basically, you know, it's become a religion, a belief system for them.
Okay, that's it. Just, just hold you there, David. You call it a black robe. That's it. I've never heard anyone call it that before. So they've kind of bought into the religion of their vision, their mission, and they're proselytizing that without necessarily really having any congregation yet.