Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

What is an MQL - and why is it the most important metric when it comes to measuring your social med

14 Apr 2021 · 0 min

Watch on YouTube

0:23

In this segment, the presenter explains how to determine the ideal target audience for marketing efforts. The recommended process starts with reviewing the CRM to pinpoint the companies that generate the most revenue, then interviewing the top‑10 highest‑value customers to uncover shared characteristics. Those common traits are used to create a profile of the ideal prospect, enabling the marketer to seek out and engage similar leads, which ultimately feeds into the definition and measurement of Marketing Qualified Leads (MQLs).

Who is it that I wanna sell to? So if you already have some clients, the first thing that I would do is look at your CRM and look at which companies are making you the most money and figuring out what it is that they have in common. So if you have customers already, that's great. You can just interview your top 10 best customers, see what they have in common, and then start finding more people like that.