Nazzy Hamidi, a marketing leader at a major chemical company, shares strategies for getting real value from virtual trade shows. She's helped industrial firms expand into new markets and now focuses on building trust through communications that actually reach your audience without breaking the budget.
Hello and welcome to this episode of Speak PR. This is the podcast for business owners and leaders who know they've got value to unlock in their own organizations and they're just looking for creative and low-cost ways to do that with their audiences. And today I'm delighted to be joined with Nazzy Hamidi, who's based in Atlanta. Nazzy, welcome.
Thanks, Jim. Happy to be here.
Now, Nazzy, you and I have met because you're a former client actually at a big industrial company in America looking to build the brand in China. Now tell us what you're doing now.
Well, I am headed back into corporate America. I'm going to be head of marketing for a large chemical company, but we've been working together recently on a few of your clients who have been trying to bring their brands from Asia Pacific to the US.
And we've been chatting and you've been sharing some really interesting things. One of the conversations has been around trust and
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