Jim James breaks down PR timelines: expect 1-4 months for initial traction, 3-6 months or longer for major coverage. A PR agency can speed this up because they already know what works. The key is preparing thoroughly before you pitch, so you're ready when journalists bite.
Just like selling, you rarely find a client that's ready to buy just when you meet them. And one school of thought says it takes nearly a year for someone to have first learned about you, watched you, and then made a decision to purchase from you. It's not dissimilar in PR. It gets turbocharged, gets the timescales reduced by having an agency that already knows what to do. We facilitate a faster take-up. than you might otherwise get. But certainly 1, 2, 3, maybe 4 months. And to get the big win can take 3 to 6 months or even longer. So PR is a long-term game with some short-term tactics and activities that every client or you can do if you don't have an agency. And I hope these give you some clues as to what you need to do in order to be prepared before you reach out to the media.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
