Anxious parents need three things in a virtual community: a closed, safe network separate from social media; personalized content that actually helps them make parenting decisions; and judgment-free support from people who get it.
What we realized over a period of time is there are 3 things which are going to be important for a parent. First is they want to be in a safe space, so they almost don't want to be in social media. They want it to be a closed network and their own network within the network. which is like a safe place. Second was that parents are not looking for generalized content. They were looking at really personalized, relevant, specific content which they could use to take a decision for their child or to raise their child. And the third thing was parents were looking for support, not judgment.
Thank you for joining me, Jim James, on The Unnoticed Show, and I hope that you found it useful. I'm on a mission to help business owners to unlock the value in their businesses. Through communications and getting noticed. If you've enjoyed this show, do please share it with other business owners, rate it on iTunes or on other players as well. For articles written about each podcast and other topics to do with getting noticed, just come to my website eastwestpr.com, subscribe to the free weekly newsletter. Keep on communicating and let me know how you're getting on.
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