Scott Brinker, VP of Platform Ecosystem at HubSpot, discusses the roughly 8,000 companies offering free marketing technology tools. He runs chiefmartech.com, a 12-year-old blog tracking martech trends, and hosts an annual conference for practitioners to share best practices on selecting and using these tools.
Welcome to this episode of Speak PR. This is the podcast for business owners amongst us that have got value to unlock in their businesses but just want to know how to communicate that more efficiently and more effectively. And there really isn't a better person who could share that with us than Scott Brinker, who joins us today from just outside Boston. Scott, welcome to Speak PR.
Hi, Jim, great to be here with you. Scott, tell us a little bit about you. So yeah, what I do, I am the VP of Platform Ecosystem at a marketing technology company called HubSpot. And so I help HubSpot integrate with so many other different marketing and sales technologies out there. And then I also write a blog, chiefmartech.com, which I've been doing for about 12 years here now. Just, yeah, really diving into the dynamics of, you know, technology in the marketing world. And then as part of that, we also run a conference, not
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