Jim James from EastWest PR realized he'd been using hashtags without understanding how they actually work. The episode covers hashtag dos and don'ts, how to apply them for better visibility, and common mistakes to avoid.
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Hello and welcome to this episode of Speak PR. My name is Jim James, and this is a podcast for business owners who would like to unlock the value in their business with effective communications. I've been an entrepreneur myself for over 25 years and also run an international public relations agency called EastWest PR. Today, I'm going to talk about the hashtag, and I'm doing that because I was inspired by a conversation with Colin Miles yesterday at Zillika, talking about about how hashtags are used to index content, and realising that I've been publishing content myself online and for clients without really understanding the nature of hashtags. This podcast is going to dive into some of the dos and don'ts about hashtags, how you can use them, and how you probably shouldn't use hashtags. So, the hashtag is the pound symbol on your keyboard.