Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Which #hashtag should you use to get your content followed on social?

22 Aug 2020 · 1 min

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In this solo episode of the Speak PR podcast, host Jim James—founder of EastWest PR and a 25‑year veteran entrepreneur—introduces listeners to the strategic use of hashtags for business owners. Prompted by a recent conversation with Colin Miles at Zillika, Jim reflects on how hashtags function as indexing tools for online content and admits he has previously used them without fully grasping their purpose. The episode promises to explore the fundamentals of hashtags, outlining clear dos and don’ts, practical ways to leverage them for content discovery, and common pitfalls to avoid. Throughout, Jim positions hashtags as a simple yet powerful communication tactic that can amplify a brand’s reach when used correctly.

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Hello and welcome to this episode of Speak PR. My name is Jim James, and this is a podcast for business owners who would like to unlock the value in their business with effective communications. I've been an entrepreneur myself for over 25 years and also run an international public relations agency called EastWest PR. Today, I'm going to talk about the hashtag, and I'm doing that because I was inspired by a conversation with Colin Miles yesterday at Zillika, talking about about how hashtags are used to index content, and realising that I've been publishing content myself online and for clients without really understanding the nature of hashtags. This podcast is going to dive into some of the dos and don'ts about hashtags, how you can use them, and how you probably shouldn't use hashtags. So, the hashtag is the pound symbol on your keyboard.