Jim James argues that brands ignoring environmental and social sustainability risk becoming obsolete within 50 years. The episode explores how companies can align with the UN's 17 Sustainable Development Goals, measure their impact, and communicate these efforts to protect their reputation and unlock business value.
Hello and welcome to Speak PR, the podcast for business owners to help you to unlock value in your own business by using effective public relations. My name is Jim James and I'm your host, and today I'm going to talk about sustainable development. What is your company doing to help reach the agenda for sustainable development, and how do you measure it? And once you're measuring it, how can you get noticed for doing so? Now, according to the Chief Marketing Officer of Unilever, Keith Weed, now he said that the brands that have not yet caught up with the 2030 Agenda for Sustainable Development and are not thinking about how they will embed environmental and social sustainability within their business model will not be around in the next 50 years. Today we're going to talk about how you can use sustainability in your business for your communications program.
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