Jim James explains why personalized communication at scale matters for PR, citing McKinsey research on its strategic value. He identifies Muck Rack as one example among roughly 8,000 martech platforms that can help reach customers and media individually, all at once.
Hello and welcome to the Speak PR Podcast. This is a show for business owners and entrepreneurs that really want to unlock the value in their own businesses by getting great public relations. Today I'm going to talk about the second golden age of martech and really how technology can enable personalization at scale. Now we all want to offer personalized information to our customers and to the media, But the real challenge is, how do we do that to more than one person at a time? And the answer is technology. Today, I'm going to share with you some thoughts about personalisation at scale from McKinsey, and I'm also going to talk about Muck Rack, which is one of the 8,000 martech platforms we can use for personalisation at scale.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
