Hee Sang Yoo, a Seoul PR professional, explains how KakaoTalk and Naver have become the dominant channels for Korean media relations, replacing older touchpoints like kimchi as cultural markers of how PR actually works in South Korea.
Welcome to this episode of Speak PR. Today, I'm delighted to have an old friend and partner, Hee Sang Yoo from Seoul in South Korea joining me to talk about public relations in the Southeast Asian nation of South Korea. Hee Sang, 감사합니다.
Thank you. Grateful to join your podcast.
Tell us a little bit about South Korea for people that don't know it. And tell us then a little bit about the characteristics of media relations, and we're going to talk about then digital in South Korea.
We have a population of 50 million in South Korea. Korea is located between China and Japan. We are not big enough, but not small enough either. Korea is important in a sense that even though we are not really that big, but one of the fastest growing
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