Jim James challenges the idea that media only covers big companies, citing Karen Marooney's comments at Facebook. With 25 years working with founders, he shares strategies for getting PR attention anyway, even when outlets favor large businesses.
Chapters
Hello, my name is Jim James, and this is the Speak PR Podcast. This is for fellow entrepreneurs who'd like to release the value in their own business by using effective public relations. Today I'm going to talk about Karen Marooney, who thinks that no one really cares about your business unless you're running a big one. Now, Karen Marooney is the co-founder and CEO of the Outcast Agency. And was then the Vice President of Global Communications at Facebook. And there's an article that just came out this week in TechCrunch where she was interviewed by a reporter called Lucas Matney. And Lucas says that the really the subtext of Marooni's comments were really that the media really don't care about your business unless it's big enough. So I'm going to talk about that today because I think having worked with founders of businesses and large companies for over 25 years.