Reid Hanson from Market Surge explains how to stop losing customers across fragmented channels. 82% of customers expect seamless experiences, but 60% of companies can't deliver them. His agency helps entrepreneurs build unified AI-assisted communications that keep prospects in the loop.
You know, if you're like me, you're trying to figure out how to communicate and talk with people throughout the customer journey. From if I'm meeting them on LinkedIn, on the top of Funnel, through the podcast and then getting them to my site and into my CRM and then through the customer journey to become a customer, it's really hard because we're trying to integrate different content types, different platform types and different delivery types of SMS, email, voice, webinar and so on. And in fact, 82% of customers expect businesses to provide seamless experience across all these different channels. But 60% of companies, including me, and maybe you struggle with this fragmented conversation. That's the problem that we can solve with Reid. Reed Hanson runs a company called Market Search out of Evanston, Illinois and he's going to talk to us about how to build really a joined up conversation with your customers throughout their journey and with using AI to do some of their heavy lifting. Reid, thank you for joining me today.
It's a pleasure. I really appreciate this opportunity and love to talk to a broader audience.
Yeah, well, it's wonderful to have you come across the pond and this is a joy, isn't it? A podcast that we can really go across the world and it's a worldwide problem for entrepreneurs that we've got the desire, the need to be more and more online, to create more and more content, and yet knitting it all together is really, really hard. So Reid, tell us about Market Surge, you know, to help people understand and help me to understand more about the agency you're running. But then we'll talk into the customer journey and, you know, we're going to walk through together how an entrepreneur can solve each step of the customer journey and communicate with them in a joined up way. That means they don't lose them on the journey.
Absolutely. Well, Market Surge is a digital agency. We utilize multiple technologies to help facilitate communication with clients where they are found, where they are most comfortable. And the we enable our clients to have access to sms, to a platform for voice calls and automatic dialing emails with a view that these can all be seen in the same place. And thanks for bringing that up. So a unified view of all these communications is really critical to understanding your customer. Many individuals have different preferences on how they want to be contacted and reached, and having those options are critical for any business. But to have this in one place is very important for smaller businesses and entrepreneurs to maximize their efforts. Now we work with our clients to develop frameworks and processes that can be both automated, examined as they are out in the wild. You know, when we actually get feedback, you know, we. We reexamine and adjust, whether it's verbiage or timing of communications or.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
