Lawyers face brutal competition on Google ads for injury cases. Instead of selling, create content that answers questions your clients are searching for. You become the trusted expert they remember when they need help.
It is a tough, it's a very competitive market. If you look at the cost per click on Google, most of the legal terms and, uh, specifically personal injury terms are some of the most expensive terms on the internet. And what I've always tried to do is just try to stay half a step ahead of people. And a lot of times that means basically carving out your niche online. I think the number one thing is really content creation. I'm not necessarily talking about creating content that sells. I'm talking about creating content that actually solves a problem or answers a question for a prospective client. And what I want to do is educate people on that subject. So number one, they're informed, but number two, they may not remember the person who just tries selling them everything. But at the end of the day, what I hear consistently Is, you know what, I just had to call you. I kept seeing your information every search I was doing on whatever it was, and I wanted to reach out to you because you seemed very knowledgeable on the topic. And so that's really what we try to do front and center.
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