Personal injury lawyers waste money on ads in crowded markets. Instead, create educational content answering clients' actual questions. You become the person they call when they need help, not just another ad they scroll past.
It is a tough, it's a very competitive market. If you look at the cost per click on Google, most of the legal terms and, uh, specifically personal injury terms are some of the most expensive terms on the internet. And what I've always tried to do is just try to stay half a step ahead of people. And a lot of times that means basically carving out your niche online. I think the number one thing is really content creation. I'm not necessarily talking about creating content that sells. I'm talking about creating content that actually solves a problem or answers a question for a prospective client. And what I want to do is educate people on that subject. So number one, they're informed, but number two, they may not remember the person who just tries selling them everything. But at the end of the day, what I hear consistently Is, you know what, I just had to call you. I kept seeing your information every search I was doing on whatever it was, and I wanted to reach out to you because you seemed very knowledgeable on the topic.
And so that's really what we try to do front and center.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
