Gary Geiman explains how Dominate Partners uses just four core values to guide customer acquisition. Generic values like integrity are assumed, so they focus on specific ones that directly shape their Standard Operating Procedures and how they interact with clients.
We want to acquire customers in certain ways, and we want those customers to do business with us. And it's hard for customers to understand about you and your company if they don't understand what you're about. So at Dominate Partners, we're very specific on our core values and how we want those values to be portrayed to our clients. I only have 4, and the reason for that is If you have 20 core values, it's hard for everyone to be, you know, plugging into what those core values are. So you need to be very specific. So for instance, we don't talk about integrity and honesty because that's a given, right? We are going to do everything with the highest of integrity and we're gonna be nothing but honest. Those don't need to be core values. Core values need to be specific to how you interact. And then our standard operating procedures are put in place. Based on those core values and based upon what it is that needs to be done to complete the different processes.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
