Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Your market domination is possible in 90 days, with Gary Geiman.

5 Sept 2022 · 1 min

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1:20

In this segment, Gary Geiman explains Dominate Partners' approach to customer acquisition through a clear, focused set of core values. He argues that having only a few, highly specific values—rather than a long list of generic ones like "integrity" or "honesty"—makes it easier for both employees and clients to understand and embody the company's culture. The firm deliberately excludes universally expected traits from its core values, treating them as baseline behavior. Instead, the chosen values are directly tied to how the company interacts with clients. Standard operating procedures (SOPs) are then designed to reflect and reinforce these specific values, ensuring that every process aligns with the intended brand perception and customer experience.

Chapters

We want to acquire customers in certain ways, and we want those customers to do business with us. And it's hard for customers to understand about you and your company if they don't understand what you're about. So at Dominate Partners, we're very specific on our core values and how we want those values to be portrayed to our clients. I only have 4, and the reason for that is If you have 20 core values, it's hard for everyone to be, you know, plugging into what those core values are. So you need to be very specific. So for instance, we don't talk about integrity and honesty because that's a given, right? We are going to do everything with the highest of integrity and we're gonna be nothing but honest. Those don't need to be core values. Core values need to be specific to how you interact. And then our standard operating procedures are put in place. Based on those core values and based upon what it is that needs to be done to complete the different processes.