The behind‑the‑scenes clip captures an informal, on‑set conversation among the production crew (including Keith, Jay, and Khalila) and NBA star Jimmy Butler during the filming of an Essentia water commercial on July 6, 2022. The dialogue covers logistical details such as wardrobe, hair and makeup, set timing, and coordination of overlapping activities. It also details specific direction for the commercial’s core action: Jimmy Butler drinking two gulps of Essentia ionized alkaline water, including cues for when to stop, how to portray refreshment, and how to match the beat of the music. The crew discusses product placement rules (no backboard use, no filming certain moments), offers makeup and skin‑care suggestions, and maintains a casual, humorous tone while ensuring the brand message—hydration with Essentia—remains clear. The segment ends with a wrap‑up of the basketball‑court shoot and a reminder to continue filming the remaining doubles scene.
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Hey Jimmy, you don't think it's a little too early? No, it's never too early to have a glass of wine. Plus it's my business and I'm minding it, so leave me alone. What up, brother? Morning. All right, let's go. So we'll get wardrobe sorted, get everything moving quick, and we'll get hair and makeup in here. If there's an overlap between set time, we'll get you signed in a couple things and then we'll move right into shooting and we'll be good. Oh my, baby, baby, you're my sun and moon. Girl, you're everything between. A lot of pretty faces, don't waste my time. But you're my dream girl. You make flowers bloom. You make the flowers, girl, you make the stars align. And I don't know what I did. Don't let her rub off on you. Me and you here. Khalila is— me and you here. Don't film this. Like, don't film that shit, Keith. She not here. Let's talk about Khalila. Stop. It's hot out here. It's like a Wahlberg guy. We out! That's about it. Hey, you ready? I'm ready. Let my counterpart shoot. He ain't gonna hit the rim. Hey, Jay, don't act like you ain't seen it now. I did. What's it on? You hit the rim. You damn sure just make it hit the rim. I got another one for you. I got another one for you. You can't use the backboard. You can't use the backboard. Look at him, he tried to mess up the set. No, you can't use the backboard. Like a manche. Like a what? Like a manche. All right, I got it. Let me get oiled up right quick, I ain't ready to go. Khalila, you want to tie this? I tie my drawstrings, but you know you be complaining about my ties. Pretty good. Not bad. Oh, it's fine. To make your skin shine. Make you look a little bit sweaty. Yeah. If you want, I can get you like vitamin E or something. I don't know what my skin is. I ain't never put on nothing. Do you want me to get you like some vitamin E? Anything except for this. Okay. You got the gator on. I don't trust that. No problem, okay, you ready? Gator, thank you. We got a gator on. That's it. Feeling that tricep? And then I'll just say, here we go, ready and action. Action is for you to drink 2 gulps and then you put it back down. Ready and action. You rolling? He's going to drink until you tell him to stop. He said 2 gulps. I said 2 gulps. You drinking the whole bottle. Well, I mean, God, you said 2 gulps and stop. I took 2 gulps and you kept going. You got it, Jimmy. I meant you stop drinking. So Oh, you want me to stop? Oh, but you're going to keep filming. Oh, see, you didn't say that. And then I'll just say, here we go, ready, and action. Action is for you to drink 2 gulps and then you put it back down. All right, so 2 gulps, stop drinking. Yeah. And then we— and after drinking, you'll feel refreshed. You're nice. There you go. Thank you, Jimmy. Tired, short drink, down. Long drink, just like you did before, and then when it comes down, you look around satisfied. Short drink, tired, long drink. Not tired. He does his actions matching the beat of the melody. Count the number of dribbles. Play it again. All right guys, so we're done with Mr. Butler here on the court for video, but we still have some stuff to shoot with this doubles here. Let's figure it out, let's get it done. Pause for hydration. Stop for nothing. Hydrate with Essentia ionized alkaline water.
