The transcript captures a behind‑the‑scenes rehearsal for the Michelob Ultra "Let's Dance" commercial featuring NBA star Jimmy Butler. In a candid, informal dialogue with production staff (Jen, Rob, Mike, etc.), Butler and the crew discuss choreography (box step, roll, alligator pose, cake move), costume and styling choices (Gucci cardigan, white outfit, shorts, buttoning), and visual renderings of the characters. The conversation is peppered with humor, betting, brand‑related jokes, and spontaneous improvisation, illustrating the collaborative, playful atmosphere of the shoot while ensuring the Michelob Ultra brand message (casual, refreshing, “5 o’clock somewhere”) is woven into the performance. The exchange also reveals logistical coordination (stage cues, crew roles) and the creative decision‑making process behind the final commercial.
Chapters
Great, you did amazing.
Carlton, do the box step.
And?
Do the roll, roll, roll, push, roll, roll, roll, push, roll, push, roll, push, box step, roll, push.
Come on.
What's up, brother? Good.
I'm great. You good?
Good. Got the Sethi on deck! Come on! Come on! 5 o'clock somewhere. Hey, Rob, show me how he dances in this scene.
Yes. Have you seen it?
Yeah. No, I want you— have you seen it? I, yes, I have. Okay, okay, I don't need to see it. Show me how he dances. I need to look it up. Just show me what you would do. I wouldn't do that. If I were you, I would like— I straight up was like telling her, I was like, we're not doing this. I already told them he's doing something else. So let's dance!
So let's dance! Hey!
This dude is all over the place. No, you can't! No!
But this is slower and it's easier. Here. He gave me 4 moves. No, look, you don't even have to do that. They, they switched it cuz you're— you have an entourage. Look, look at him.
You got to just do that.
He's ready.
Let's go.
Look, the shoulder.
Yes, you now.
The shoulder. She goes out there and she's like hitting it. You going to want to hit it too. Yeah, yeah, you're not going to let her be—
I'm going hit it. You know, people like, foot up, foot up, foot up. That's what I'm going to do. I'm going be, fuck you, get up. That's exactly what I'm going to be All brand as usual. All brand as usual.
I love that cardigan. That's what I said.
Oh man.
You said player. Yeah.
I might have to steal this. This must be Gucci or something.
No, it's a brand called—
Just say it's Gucci.
It's Gucci.
This must be Gucci or something.
It's Gucci.
You know I do look good in Gucci. You heard that, Gucci? He's talking Japanese. I actually like this look. This looks not bad. Whoa. You know what? You know, I definitely need my choreographer here, Mike. Mike's my choreographer.
Did you see the rendering? Have you ever seen the rendering?
Oh my God.
So this was rendered, I'll show you. So there's no confusion. This was rendered as—
You know I don't care, right?
I know, but I think you're gonna appreciate this 'cause it's you.
That's you.
So this was her. That's what I rendered for her.
Oh shit, that's a drawing?
And then this is you.
Wow. Let me see, let me see. No, no, no, you gotta show the first person.
Oh, so this is what I rendered for her.
That's a rendering. So wait, somebody drew that?
Yeah, so my illustrator illustrated that. So this is what she would look like.
Well, that look just like her, don't it? And then wait till you see me though. Oh, that's tight.
So this is what you're essentially wearing, except this was darker, and they were— if they were teetering, turning whether or not you're going to wear pants, but then you ended up wearing shorts.
I didn't end up wearing— I didn't pick this.
I know, I'm just saying, hey, this is from their world, and then this was— this was you.
That's why she said white.
They want you in the white one. What?
That was fire though. It could be worse. It could happen with no shirt on underneath. Yeah, you feel me?
White is like—
Make it angel-like, baby. Get my halo.
All the way down?
Oh, obviously there's no way. I'm not going this speed the entire way. Is this an alligator? Yo, y'all find an alligator from behind the scenes. You probably gonna have to crawl on all fours to figure out where it's at. You gotta make it think you an alligator. Two of y'all gotta crawl behind it. And somebody gotta lay on the ground like a snake so it look like the tail. That's the only way to get an alligator to approach you. Then you gotta do the alligator pose. Do that.
Do the alligator pose.
That's an alligator. Actually, you don't know what I'm going to do. You don't know what I'm going to do. And then they was telling me, can he do the cake one?
I was like, I was checking out the cake.
We don't know what I'm going to do. You can do whatever you want. Yeah, I'll take it off. They got her out here in short sleeves. I'm in a damn cardigan. It's Gucci though. Turn this one. They gonna think I did it before you put a wire right here.
Another one out?
So hot, I can't even feel that shit. My ice not cooling me off.
Okay, ready?
My umbrella, guys! I'm just kidding, I'm totally just kidding. So you basically gotta try to follow my hand. Yeah, I mean, that's fine. I'm gonna fuck it up too. I'm gonna be like, one time I'm gonna do this, the next time I'm gonna do this.
Here we go, and action!
Let's dance! You know what? Nah, forget about it. You saw me walking that way. I thought you were saying bye. Wow.
Wow. You were walking with so much purpose.
I said, man, who the hell is touching my back?
It was too much. You were walking with so much purpose.
I know, to find you. And then she gonna tell me you behind me. Tell you what?
Everybody in?
Thank you. What? Stage 1?
Stage 5.
Stage 5? You wouldn't know. I think 6. Uh, fire Rob after this, please. You're supposed to catch it. You owe me $100. No, he said not catch it. Somebody say not catch it, that's $100.
Double or nothing?
Nobody say— you didn't say nothing. That's $100. You down $100.
Why did you even say anything then?
It was a bad throw. That's like saying the sky is blue. It's a fact. Honey, you want a bit of that?
Also, we're putting them away.
If you have anything, take it out.
Don't stay in the middle.
Okay, we coming, we on the way. No, no, it's cool.
You ready?
Okay, that don't count, that don't count, that don't count, that don't count. Hey bro, you gotta hook it, like hook going like that, 'cause that way you can keep it straight.
You fine.
Give my fucking money.
Okay.
Sit your ass in that puddle where you slip and fail.
Listen to it, don't hurt it. Listen to it.
Can I get a beach chair? I want to lay out in the sun. I actually have one in my truck. I'm not going to lie, I have one in my truck.
Right?
That's what we got. Coming in.
I'm sorry. There we go.
They want me to button it, they want me to wear it like this.
You can button it and if they want you to unbutton it, I'm sure they'll be like—
Just call them, be like, yo, you want them to button that shit up? You want to make that motherfucker PG and not PG-13, amen?
How about I take a photo of you with it?
Low key want to be barefoot. Hey man, I told you only hit certain spots. That was brushing.
She's been practicing.
We've been betting.
Good, good.
Her hands are actually better. She spilled the beer.
No!
Party foul.
Cut, cut, cut.
Get it like this too?
Yeah, straight up, right?
Really?
Straight up.
That's how y'all drink y'all beer? Real believable.
Bomp, bomp. You don't have to say bomp, bomp. Unless you really need to say bomp, bomp.
Do you do knock, knock, bomp, bomp, or knock, knock?
I'm looking at you. What feels right?
Not bomp, bomp.
Okay, don't do bomp, bomp. That's why you're Jimmy and I'm Jen, okay?
Sorry, did I hit your camera too hard? It's not, it's fine. It's part of the game. Actually hurting about it. Hey, it's game time. Grab some Ultra. Psst. Oh, I'm not whispering now.
You okay?
Cool. Yeah, do your thing. Perfect. I knew that was gonna happen. All right, no, have a good one, bro. All right, you too, bro. Thank you, Jimmy Butler.
Thank you very much. Get back on that court for us, We need you, brother. Oh.
We came, we saw, we conquered, man. And we drank some beer on the way. I'm logging off. Played some golf, acted. I'm going to see my badass kids. Y'all get out of my face.
