The video is a behind‑the‑scenes look at the filming of a Michelob Ultra Super Bowl commercial in Griffin, Georgia. After traveling from Miami, Jimmy Butler III and director‑stylist Rachel (along with crew members Alex, Peyton, and others) arrive on set, discuss the cold weather, and prepare for a bowling‑themed shoot. The transcript captures a loose, humorous dialogue filled with banter about competition, bowling shoes, karaoke, brand messaging, and production logistics. Jimmy jokes about his performance, the crew jokes about strikes, and they reference the commercial’s creative direction, the brand’s “Super Bowl” positioning, and the camaraderie among the talent and crew. The segment ends with Jimmy delivering a playful sign‑off about having bowled, sung karaoke, and wrapped the shoot, while noting the cold temperature.
Chapters
And we've been going, and paint's coming in, and look, and acknowledge.
Yeah, yeah. And cut!
No, you always cut me in the middle, man. Don't do that.
Jared, Jared, don't do that. I was getting ready to get in my bag. Don't do that.
[MUSIC] Let's move.
Man, peep this. So we just left Miami to touch down in Atlanta to shoot this Michelob Ultra commercial spot for the Super Bowl. And then go see what these acting skills is about. Easy as that. I heard I'm supposed to be bowling. And if that's the case, of course this is gonna turn into a commercial.
Competition.
What in the actual hell is going on? Oh yeah, this is beyond country and it is disturbing. What the hell is this? Griffin, Georgia, baby. Bruh, this shit's crazy. I got to speak some Russian. Cold out here, son. It's cold out here, B. I don't do well in the cold no more.
You don't give out no hugs no more? No.
You a Miami boy now, man.
What?
I'm here. I can't put on my— What you behind me for, dog? That's what you are. What you talking about?
Don't stop.
Come on, man.
Don't stop.
You gotta let go of that jealousy shit, man. My cheek don't work. Leave me alone. You don't got no ass, so you can't talk to me. Come on, dog. Bro, 405, bro. No, you don't. 405, that's how much you got. Squatting's not ass. Yes, it is. No, it's not. We got my guy. That guy over there against the wall right there.
Your engine.
It's not though.
Your engine.
No. Mad at me 'cause I'm thick. Texas? I'm finna put on yeehaw!
It's a 15.
These big-ass shoes.
All right, excuse me.
Yo, they gotta have a different pair.
Oh my God.
Look at how long these laces are.
Hold on, I'm gonna have to like—
That's fire. No, that's fire. I don't know what it bounced off of. I heard that. Why these masks? They look old school, like we growing up. All right guys, let me get in the Jimmy Peens mode. Yo, you know right here, I'm with my personal stylist, Khalila Webers, Webers, Beavers.
That's me.
Rachel, our director. Rachel, how are you?
I'm well, how are you? Can we touch hands? I don't know, you tell me.
I'm cool, I give hugs.
All right. I'm ready, talk to me. All right, you're going for Tuesday night bowl?
I'm gonna pretend like I came bowl for everybody watching. So don't y'all think I came bowl. I really came bowl. I really came bowl. Oh, we got going to check the step in. We're in the building.
Hello, building.
We are in the building. Everybody, I'm gonna pretend like I came bowl. So if I don't hit the pins, I did it on purpose. Alex, this is Jimmy. Jimmy, Alex. Alex, hey, what's going on? How are you? I thought, I didn't know it was gonna be the real Alex that I was gonna be talking to.
Real Alex.
Yeah, how are you?
Real me and the real you. Great, great, great.
Alex, can you actually bowl?
I mean, that was pretty bad. That was my first time, like—
Nah, she can bowl. We can't do this. Oh my God. I'm not playing. Nope. I'm sick. Yo, I'm not feeling so well. My stomach hurt.
We heard you're a great singer. Me?
Everybody just want me to sing 'cause y'all know I don't care about looking stupid. Y'all can't fool me. Y'all ask nobody else to sing. When it's singing, I always get the singing gig. That's weird. It's okay, I'm ready. Let me tell you something, I ain't losing to her.
Alex, you're saying the right words.
No, I'm not. Don't let her hype you up. No batteries today. Don't let her put a battery in your back. This is brand new, you can use this if you need some. All right.
Relax your lips. Sorry about that.
She's down here bowling strikes, spares, and all of the above. Who's a professional bowler back here? They told me one of y'all is a professional. Who? He looked like a professional bowler. What's up, boss?
Balls are supposed to meet your chin.
When you come into a swamp, how does it pass through your crotch? Might hit something down there. There you go.
I'm good.
Now you look good. Thank you, brother.
All right, so that's been disinfected.
That ball's for you.
Wait, can I feel the size of the weight of that?
No, it's disinfected. You can't touch my ball, right? Here we go, here comes the ball.
You got the light one, I'm sure. Hey guys, rehearse. Oh, we bowling at the same time. It hit it. No, it didn't. Everyone saw it, it hit the camera.
Thank you.
That would've been a strike. Are we both supposed to get strikes or I'm supposed to get the strikes? Thank you.
Wow.
I was just confirming.
I figured it out. The reason I'm bowling on strikes, 'cause I wear a 13 and they gave me a 15. I normally bowl all strikes.
2, 3, 4.
I guarantee I knock down more pins than you this time.
Here we go. Saw that with a pro way.
Hey, cheers, cheers.
Talk to the pro.
That was 2 strikes in a row. See that? I'm in control of all the editing, so make me look good, guys.
You haven't even had a second strike yet.
Exactly, but you're not gonna be able to tell my first strike from my second strike.
So you're confident you're gonna get a second strike?
I don't know. I can never get another strike. We gonna play the same strike over and over again and say I bowled a 300.
I'm actually not that hot. What song am I singing?
Yeah.
Goddamn. Yo, put some Adele on. My shit.
It's a little toasty. It's a little toasty.
Jesus Christ.
What do you—
It's really hot.
On this one, we'll have you look more here, as if Brooks is here.
Bet. You trying to blind me?
Trying to blind you, trying to roast your back.
Y'all talk to Pat Riley. Y'all talk to me. Talk to Pat. When I go out there, shoot straight fucking air balls 'cause I can't see. Oh, you know what? Play Nickelback rocks though. And why do they hate Nickel— why do people hate Nickelback so much? No, they're not. They're just hated for no reason. It doesn't matter, they make good music. My choreographer was back here twerking to Mario Let Me Love You. That's not true. You get up there and shake my ass to Mario Let Me Love You? When I get up there and start shaking my ass, what you gonna say then? It's never a time to shake your ass. Real true story, he's mad 'cause I beat his ass at Uno. I'm not mad. Am I triggered? Yeah, I'm triggered. Why you always do this with me? No matter where we go, you in competition with me. Why you tryin'— That's not gonna work. I'll beat you with my left. With the left. I'll bet that. I'll bet that. I'll bet that. I'll bet that. Best outta 10.
Okay.
I'm ready.
Go ahead.
Yes! No, no, no, that was 4. That's 4 spins.
Yes, it is.
That is 4 spins.
That one.
14! I was counting!
Jimmy Butler III.
You lucky.
You lost.
I didn't lose. I'm with Pay Manny.
Yeah.
So I can discount double check? Who blew me a kiss?
Peyton.
Kiss this.
Hilarious.
No, not this. I'm over here. Hey, hey, guys, relax. Whoa, whoa. This is a PG commercial.
Yeah, right?
He was going for it too. He was giving you some eyes. I was singing karaoke. Then I beat my homeboy in left-handed shooting.
So he—
Now he gets a discount double check. Who's better at bowling, me or Alex? She's not listening.
Uh, oh no, you don't get to put me on the spot. She went back to her trailer. Let's give it up for Jimmy Butler III.
Y'all didn't say martini.
I'm mad.
Y'all supposed to say martini.
Martini, martini.
Nah, hell no. I already did martini already. See y'all later.
Thank you. Bye.
Yo, I'm up and out of here, man. You know, we came, we bowled, we saw, we conquered, or whatever. Revedivi dìci, or however the hell it goes. Vini vidi vici. Vini vidi vici. We did all of that. I bowled. They blew me kisses. I don't play none of that. Karaoke, if that's even a word. I killed it. It's easy. Super Bowl. Michelob Ultra times me and all the other stars. We're going back to the crib, man. It's too cold out here.
