A short first-person talk by Jim Penman describing how he grew a lawn-mowing business into "Australia's largest franchise group." He attributes success to daily continuous improvement, obsessive customer service, teaching franchisees hard-earned lessons, and expanding into many divisions and thousands of franchisees. The clip ends by promoting his book that tells the full story and blueprint.
My father was an engineer and he wanted me to be an engineer or a doctor or a lawyer or an accountant. He wasn't impressed when I started mowing lawns for a living one day when I had more than a thousand franchisees, I asked him whether my choice of career had been a good one. He said, I guess not. My success wasn't just about mowing lawns. It was about asking myself every day how can I do this better? And then making thousands of tiny changes which over the years added up. It's about obsessing about customer service and then over franchisee success and never accepting that any level of service is good enough. It's about teaching franchisees the hard earned lessons about what to do and what not to do, learning from the experiences of myself and so many others. Today, Jim's is Australia's largest franchise group. Thousands of franchisees, 40 plus divisions, all from a lawma and a constant desire to learn and improve. Want to know the full story? It's all in my book. No other success. The blueprint behind Australia's largest franchise.
Rising mental illness and falling birth rates have the same cause, it is this.....
