A short YouTube clip (advice from Jim Penman) offering practical, low-effort customer acquisition tactics for small businesses: wear a business uniform in public, greet people casually to build connections, and always carry business cards. He advises against door-knocking or leafleting and emphasizes simple, friendly interactions even for introverted owners.
I wouldn't knock on doors or do leaflets particularly. One of the things I would do is I go everywhere with my uniform, including going shopping, going for a walk, walking the dog. Every time I saw somebody, I just greet them, just say hello, nice weather, whatever, just keep on talking to people and getting to know people and making contact. Doesn't have to be anything difficult. And I'm a pretty introverted person, but it's not that difficult to actually say a nice greeting to somebody in your uniform and always have business cards with you.
Rising mental illness and falling birth rates have the same cause, it is this.....
