How did Jim's Group begin? #franchise #entrepreneur #ceo

I had a business that was building up and selling lawn mowing rounds and then this franchising organisation, VIP, came into Melbourne. They scared me. They had 250 franchisees. I thought they'd crush me, basically franchise their self defence without really any idea of how successful it would be. Well, when I started, somebody asked me how many I'd have one day and I said, maybe, if it goes well, 100. So it's gone a bit better than I thought it would. We have very strict systems of, first of all, we select carefully, we train rigorously, including aid the first two hours of training. I give a talk about customer service, which is very passionate. We just got to get better. We want to grow, but the main thing, we want to do better. We'd like to see less complaints, we'd like to see less franchises reporting poor income. I'd like to see zero on poor income. One of the ways we're going to do this is by it. We're investing several million dollars a year in software right now to actually improve our systems and processes, give better support to our franchisees and better service to our customers.