Jim PenmanCEO, Jim's Group · CEO and Founder of Australia's largest franchise, Jim's Group

Taking Jim's into North America

18 Oct 2026 · 1 min

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In this brief interview, Jim Penman explains that Jim's has recently taken direct control of its Canadian operation based in Vancouver, a market that has existed for about 15 years with limited growth. He outlines a strategic plan to use the newly appointed divisional leader, Dan Cale, as a springboard for rapid expansion across North America. Key operational steps include establishing a dedicated call centre for Canadian customers and delivering training programs locally, mirroring the approach used in Australia and New Zealand. Penman emphasizes that the Jim's system can be deployed in any English‑speaking country, but success hinges on having the right people in place. Dan Cale’s proven success in the mowing division is highlighted as a primary driver for confidence in the North American rollout.

Chapters

I learnt today that there was a Jim's business in Canada. Is there any other opportunities around the world to introduce Jim's?
We are hoping— we've just recently taken control of the Canadian, which is in Vancouver. We've been there for, I don't know, 15 years and so forth. It's never particularly grown, but we're now going to take Dan Cale, who's the new divisional, he's running it personally, and we're going to use that as a springboard in North America. That is the plan. We've got a call centre set up now that can take the calls in Canada. We're going to run training over there directly as we do in Australia and New Zealand. So yes, we would be happy to work anywhere across the world. The Jim's system would work anywhere. I think English-speaking countries first, obviously. To a large extent, it actually depends on having the right people. And the reason we're going into North America is because of one person, which is Dan. Dan's proved himself to be phenomenally successful as a divisional for mowing. Since he's taken on, the division has just taken off like that. It's growing really fast, and we've got tremendous feedback from everybody about what he's been doing.