What are the benefits of the Jim's brand? #brand #entrpreneur

The real benefit of the brand is it gives customers comfort. Now, there are all kinds of reasons for this. First of all, if they've used us before, they've usually had a good experience. Not always, but usually. Which means they've had good service. Somebody rang back, probably somebody did a decent job. So there's a reason. We also widely advertise that we have police check, that we have $10 million minimum public risk insurance. If anything goes wrong, we will follow up with the customer. We will fix jobs ourselves. Sometimes in excess of $100,000 make clients. Right. So people have a lot of reasons why they want to use us. The benefit to a franchisee is, first of all, we tend to get a lot of leads. But secondly, equally important, the conversion rate tends to be high and we don't need to cut prices.