JJ Virgin warns of a 2026 trust recession driven by AI, with 82% of people checking social media to verify someone's authenticity. He says the antidote is a strong personal brand built on your story, contrarian beliefs, and vulnerability.
What one major shift would you have the Health Business Growth Collective community focus on in 2026?
So this may not be a popular opinion, but here's the reality. 82% of people will go to social media to check you out to see if you're real. This is because of AI. We are in a trust recession, and your most powerful antidote against AI, if you're concerned about it taking over your business, is your personal brand. That's your story, that's your contrarian beliefs, that's everything about you, even your vulnerability, which is why people will trust you. So for you in 2026, if you want to really double down on your business, double down on building your personal brand.
