Discover Afformations®
15 Dec 2025 · 25 min
Noah St. John explains afformations, empowering questions that rewire subconscious beliefs where affirmations often fail. He describes the belief gap that blocks change and shares client stories of transformation using daily practices like meditation and audio work.
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Hey, it's JJ Virgin. And welcome to the JJ Virgin Lifestyle show where I talk nutrition, exercise, mindset and lifestyle with some of the coolest people in the world. And I give you tips that you can put into fast action to uplevel your health so, so you can go out there and live that big life you're meant to live. Now, today's show is all about afformations. No, not affirmations. And you're about to learn the big distinctive difference that can absolutely make you shift quickly and get out of your own way. So it's really about using this special tool. And my guest today, Noah St. John, calls it the missing piece to a life of abundance. And I'm going to interview him and you're going to hear about in a bit on this special shift that he found and he discovered it in the most unlikely of places, the shower. And this little shift changed everything. And then I'm going to share with you how I had the exact same thing happen when I was standing in the hospital with the doctors the first night, hearing them suggest that my son die just to let my son go. And what we did, which was actually use this technique and how basically it was the turning point for us, too. So today's guest is Noah St. John and he is going to share all about affirmations. So let's do it. So let's do it. Noah St. John, welcome to the show.
Thanks, JJ. Great to be here.
I know. I am so glad you are here with me today. This is such a, a cool topic and it's, you know, I want to start with just the name of your book, the book that I keep hearing about everywhere. And it's the book of afformations as opposed to affirmations. So what are affirmations and what's the difference between an affor and an affirmation?
Well, as all your listeners know, jj, I'm sure an affirmation is a statement of something that you want to be true. The reason that everybody knows it, because in every self help book ever, if we want to change our life, we got to use these affirmations, these positive statements like, I am happy, I am wealthy, I am rich, I'm skinny, I'm losing weight. And what happens is your brain listens to these statements and it says, no, you're not. In my book, I call it the yeah right response, because your brain goes, yeah, right. And what the traditional teachers told us, of course, is to if you don't believe it, repeat it a thousand, million, billion kajillion times until you believe it. Well, I tried that just like everybody, right? If that's the only way you're taught, then of course you have to do it. Well, one day in 1995, I was in the shower one morning thinking about this. Why I've been doing all these statements just like they told me to do, and I never got what I wanted. I was very frustrated, very upset. And I said, there's got to be a better way. There's got to be something missing. I said, what's missing? And I started to think about what is human thought? Human thought is the process of asking questions. For example, if I ask you, why is the sky blue? Your brain automatically starts to search for the answer, right? So I said, well, if that's true, if the human brain is automatically searching for answers to questions, why are we going around making statements we don't believe? Why don't we just cut out the middle man and go right to the question? And I said, wow, what would that look like? Well, let's take a classic affirmation or statement. I am rich. And your brain says, yeah, right. So I said, well, what would the question be? Why am I so rich? And when you ask a question like that, you. Your brain starts to search for the answer. And by the law of sowing and reaping, you start to focus on these empowering questions. So the long and the short of it, jj, is that an afformation is something that I discovered in the shower one morning in 1997. And it's an empowering question that literally changes your subconscious thought patterns and enables you to change your life faster and easier than anything you've done before.
Okay? So I have to throw this in because you don't know this story. And this asking, asking the right questions, which is how I take this, it changes everything. And when my son. My son was the victim of a hit and run and left for dead in the street. And we get to the Hospital and the doctors are telling us that we have to let him go. He's too far gone. You know, he'll be too brain damaged. He'll never be able to make it. And my ex husband asked the doctor, well, what would you do if it was your son? Right? And it's like. And we got a totally different answer, totally different answer than this, your son's going to die. It was like the. Well, you know, it was almost like, well, if you wanted to keep him alive, what would you do?
Right?
Right. So it's amazing what a shift that can make. Now the next thing that you talk about is this belief gap that you say people just get stuck in or they makes them feel stuck. So what exactly is the belief gap and how is it making us stuck?
When you want to change your life, when you want to go from where you are to where you want to be, you're trying to go from what I call your CPR to your ndr, your CPR stands for your current perceived reality, and your NDR stands for your new desired reality. So whether that means to lose weight, to find love, to be happy, to grow your business, to get more clients, to write a book, whatever it is that you want to do, you're trying to get from your cpr, your current perceived reality, to your new desired reality. But between your CPR and your ndr, there's a gap. And for most people, jj, that is what I call the belief gap. It's not that people can't do it, it's that they think they can't do it. Now, I'm sure we've all heard the statement, whether you think you can or you think you can't, you're right. And that's totally true. We humans always make ourselves right. So the default human belief is I'm not enough. And when you believe I'm not enough, then that causes a belief gap in whatever area it might be. It might be in health, it might be in relationships, it might be in money or business or what have you. But the point is that you can be working really, really hard and on the outside. But then if you haven't crossed that belief gap, you're not going to get there. Not because you're not capable of it, but because you think you can't do it. And so what I help my clients understand, jj, is to once you cross that belief gap, and afformations are the most effective method that I've ever seen for people to cross their belief gap. Because we've had people who came to me, after spending tens of thousands of dollars on all the big name gurus, everybody out there, all the big name experts, and they were still stuck. Then I taught them the simple method. They immediately were able to get unstuck. And in some cases, we've helped people go from $60,000 in debt to a six figure income, or we've helped people lose hundreds of pounds, find love, save their marriages, and the list goes on and on. So it really is. This belief gap is a really crucial thing that people need to understand.
Yeah. Wow. I'd love a little like you just threw a couple out there, but give me a story of like, where this just made a massive shift, like show us one.
Well, I'll tell you that story of the woman who came to us. Her name's Susan from California. She had spent $60,000 on every self help program out there, all the big name gurus that you've heard of, and yet she was not only stuck, she was about to lose her home, she was about to lose her marriage. Her husband said, I can't take it anymore. You're going to all these programs, spending all this money and it's getting us nowhere except more in debt. She was ducking calls from creditors. It was really, really dire. And she heard me, in fact, on a show just like this, she just heard my story and she just really connected with what I was saying about afformations and belief gap and so on. And she went to our website, she got one of my online programs, started using it, and literally within six months, she had not only gotten out of debt, she got herself unstuck. She landed her dream job. She's now a television producer for a national television show. She's been nominated for two Emmys. And get this, she's just published her first book. And in fact, when you go to our website, NoahSaintJohn.com you can watch that interview. I did an interview with her. Her name's Susan, and on the Hallmark Channel, you can literally watch that interview right there and hear this incredible story of how affirmations changed her life.
I love that. I love the stories because it's one thing to say it, but I always want to know, okay, now granularly, how does this work? Because I've heard about this from. We're both in the hood with all different experts. And so I keep hearing about this is that missing piece to living an abundant life. And I'm like, all right, yeah, okay, so really, what do you say to that?
Well, I mean, that's not my I didn't make that up. It's so funny because people kept writing to me, literally from around the world, over a hundred countries. I've been doing this since 1997. Like I mentioned, I started my company after I got out of the shower. I said, oh, my gosh, I got to tell the world about this. So I didn't know what I was doing. I had no clue. I had no business experience, certainly no money or any skills to speak of, but I just had a mission and a dream. And so the point is, I just started sharing it online in 1997, and I've been teaching it ever since. And people just kept writing to me, literally from around the world. I don't even know how they found me. And they just said, thank you, Noah, for giving me the missing piece. This is the missing piece I've been looking for for so long. And I finally. We got so many of these emails and people writing me on social media now. And I finally said to my team, you know, we should probably call it the missing piece, because that's what everybody else calls it. So, I mean, it literally happened very organically.
That just shows that it's real. And, you know, the other part of this is. And you kind of mentioned this at the begin. Beginning, you know, and I know we've. We know a lot of people who are in the Secret, and there were some good things about it, but then people make a big joke about the secret. What's the secret to the secret? There is no secret. And. And so I know that to me, the missing piece of the Law of Attraction is it's. It's kind of move your feet, you know, like. Like you can't just go, my grass is green, or I'm attracting all the money in the world to me. So how is it different from what you know, what's out there in the Law of Attraction? What's the difference between this and that?
Well, you really said it, jj, and that was definitely the thing. And like you said, I mean, we're not speaking out of school here. We know everybody in this movie. They're good friends of mine and yours. And I mean, I've co authored books. I mean, in fact, many of them have written forwards for my different books. My point is, what they basically said in the Secret was what we all want to hear, which is if you sit around, think about money, money will pour in from the sky. Well, who doesn't want that, right? I mean, who wants to work, right? We want to just sit there and get everything we Want. It's like the guy who sits there and says, I want six pack abs and meanwhile I'm going to eat chocolate ch cookies and watch TV all day. You know, I mean, obviously that's not going to happen on the planet Earth. Maybe there's a planet it works on, but it ain't the earth. So the point is, on the planet Earth, we need to do this annoying thing called work to get the thing that we want, whether it's relationships, health, money or whatever it might be happiness, I mean, just anything. And so the point is, they did tell us what we wanted to hear. And there was a grain of truth in that, of course, which is that, yes, it is true that what you focus on grows. However, you have to take that final step, which is you must take action. You have to put in the effort. Whether it's in health or relationships or weight loss or money, everything takes action here. Just like building a house. You can't sit there and think about a house being built and all of a sudden it's magically built. No, you got to put in the work. And that's what's really exciting though, is when you see people putting in the work and rather than working against themselves using the statements that they've been taught that really didn't get them the results, using these empowering questions. And it literally does unleash the power that people have. And that's what I love about the word empower. It literally means to access the power that's already within you.
Okay, so I'm going to throw one at you. You're not suspecting. So you, you get up in the morning, I want to see how you personally put the affirmations into action. Take me through your day.
Absolutely. I wake up in the morning, the first thing I do is I thank God for my beautiful wife. And I go, boy, am I a lucky guy. And then I thank God for all the gifts of my life. And then I do a meditation for about 10 or 15 minutes. And part of mostly that is just thanking God and just repeating that mantra of thank you. And then why am I so whatever I want, like why am I so confident? Why am I enough? Why am I so happy? Why do I have so much? So just doing that in a very meditative state. And then, you know, I have a yoga, sort of yoga Pilates thing that I've just kind of made up on my own, so I do that. And then throughout the day, one of the things that we also have is these audios called Eye Aform. Audios Eye aform, like itunes. But it's eye aform. And what I did is people kept asking me to record these afformations. So I recorded them 101 top affirmations in all different areas like making money and health and relationships and lowering your stress and so on. Those are also available at our website. But I have my own going in the background as I'm working. And the beautiful thing is that you can be doing something else. You can be not even paying attention. And these iform audios are changing your brain. And so I have that going throughout the day. And again, I'm not even paying attention and it's rewiring my brain, so it's really awesome. And then at night, I kind of do the same thing. I just kind of reflect on the day that passed. I thank God for the gifts of my life, and then just try to get to bed at a decent hour. And let me just say this one thing real quick here, because I'm not a naturally happy person. If you saw pictures of me before I discovered afformation, I was a pretty depressed guy. I basically almost committed suicide when I was 22. I had decided to take my own life. It was only a miracle at the very last second that I. That I didn't. And so for me to do this, it is constant work like I was just talking about. I do have to put in the work to be grateful and to have that sense of gratitude, because for me, it's not natural. So for the folks listening that might be saying, oh, sure, that's easy for you. Actually, it isn't easy for me at all. It's not natural. It's effort. Obviously, over time it gets easier, just like an exercise program or anything else. But the point, again, I just want to make that point for the folks who are saying, oh, sure, no, it's not easy for me at all. But it is something that you can do as a habit. And honestly, I think it will change your life.
I love that. I always love it when I have the same experience in what happened with my son and people go, oh, you must be very spiritual person. I've always believed in higher powers. I'm like, well, no, actually I wasn't. And then you kind of get this intervention. So it's always great when people, they always seem to look at the outcome and assume it's been easy.
Right?
So I know that you've got something cool, free, that everyone can access@noahsaintjohn.com and that's noah s-tj o h n.com so what's at your website? What cool stuff do you have available for them?
Well, we've got lots of cool stuff. Obviously we've got videos and things that you can read on our blog. But the really cool thing on noahstjohn.com, is my new book. It's an ebook that you can download right away. It's called get yout Foot off the four Proven Steps to Get Unstuck and Fast Track youk Life. You can just download that for free@noahsaintjohn.com and then of course, take a look at all the other things we have to offer. We got lots of tools to help you to get unstuck, automate your business, really, just in all areas of life. Because think about it, where don't your beliefs affect your life? The answer is nowhere. They affect everything. So anyway, we have that free gift for your listeners and be happy for folks to get that.
I love that because one of the things we discovered in our community when we've been doing a lot of surveying and what we've discovered is for so many people, they are not doing what they need to do to take care of their health because they just don't feel like they're worth it. And so I think this sounds like something that could help a bunch. So I'm really thrilled you shared it with me, Noah. And I want to remind everyone listening to go to NoahSaintJohn.com and get some cool stuff. Now after the break, I'm going to be answering a listener's question, so stay with me.
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Visit JJvirgin.com products and try Virgin Sprinkles. Welcome back. This is the time where I answer a listener's question and today's question is one that I get a lot and it's going to allow me to say one of my favorite phrases. So stay tuned for that. And it comes from Megan and she says, you know, after discovering that I had a food intolerance to cow dairy and eggs. Not cow dairy and eggs. Cow dairy and eggs. I've recently tried eating organic eggs, I just love them. So there didn't seem to be any immediate negative impacts, unlike when I reintroduced dairy and standard eggs. But I'm taking, am I taking an unnecessary risk? Should I stay away from all types of eggs just in case? Is there really a difference between standard eggs and organic eggs? Thank you. All right, here's the deal. And what's so interesting is early on when I was just started with the virgin diet and I was pulling people off of eggs, I remember so distinctly that one of my clients went back on eggs and if she ate pastured eggs, she was fine. When she ate the store bought cheapy eggs, she was just reacted like crazy. Remember a food reaction can happen anywhere from, you know, right away to even 72 hours later. So you have to watch for everything. And they can be very low grade and mild. Headaches, fatigue, skin problems, gas and bloating, joint pain, can't lose weight, cravings, bloat. So there's that. But I want you to remember the saying, you are what you eat ate. You are what you eat ate. Realize that there is a huge difference between a chicken running around out in the pasture, out in the farmyard, eating whatever chicken wants to eat, which by the way chickens, what do they eat? Whatever the heck is on the ground, gravel, worms, everything. But really they don't eat soy and corn, genetically modified soy corn like they are being fed. And when you feed chickens something that's not what they normally would eat and at a high amount, it changes their fatty acid profile and makes them more pro inflammatory and also can get some of those allergic proteins from the corn and soy and incorporate those as well. So that's creating a problem. And I see people who are highly sensitive to those foods and then react to chickens fed those foods. So that could be what's going on here. I also want to say that I've seen a lot of people react to eggs doing food sensitivity testing. So my recommendation is if you seem fine with eggs, make sure you eat the whole egg, not just the white, because you absorb more of the protein when you eat the whole egg. And the good stuff's in the yolk. The good stuff, like you know, the good healthy. Look at the bright yellow coloring of the antioxidants in the yolk. So you've got the yolk that you want to eat. You don't want to break and heat the high temperature though. So soft boiled or poached. And don't eat them every single day, rotate them into your diet every couple days and then buy the best eggs ever. By look, don't just go to organic, go and look for pastured eggs. And I'm seeing them now in more and more of the whole foods and health food stores because it does make a big difference there. So make sure that you go organic. And that's why honestly, I will occasionally eat eggs, but I don't eat them out. I eat them at home. Because when you're getting them out at a restaurant you are most likely not getting the good high quality eggs. So if you know your place has pastured eggs, it's just like think of pastured eggs versus the factory eggs, like wild fish versus the farm raised fish. Because it's the same situation where they're close captivity fed diets that are not indigenous to them shot up with stuff. So there's the deal. So Megan, yes, you can have eggs. You're worth it. Go for the good ones. That's my answer there. Now if you'd like to submit a question, just go to jjvirgin.com ask and you can leave a voicemail for me and I can't wait to hear from you. And by the way, one more way, I'd love to hear from you. I hugely appreciate it if you could jump on Stitcher or iTunes and leave a review for me. It helps a bunch and be sure to subscribe and share the show with your friends. This is JJ Virginia signing off and reminding you that you are worthy Dare to live a life that matters.
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