JJ Virgin4x NYTimes Best Selling Author, Certified Nutrition Specialist, Fitness Hall of Famer

Health Experts Need To Speak Up!

10 Feb 2026 · 0 min

Watch on YouTube

0:28

In this brief monologue, health influencer JJ Virgin challenges health professionals to become more vocal about the ideas and frustrations that set them apart from the mainstream. He argues that the most effective way for a health expert to gain notice is to openly share the contrarian belief or ‘hill they would die on’—the issue that irritates them and that they feel strongly about—rather than trying to fit in. By speaking up about these distinctive viewpoints, experts can differentiate themselves and attract attention in the crowded health industry.

What is one topic that every health expert should be more vocal about? So what's gonna get a health expert really noticed is what they feel differently about. Meaning we all have that thing that irritates us, that frustrates us in our industry, that contrarian belief. And a lot of us wanna fit in, so we don't talk about it. Well, we need to talk about it. So that contrarian belief, that hill you would die on, that thing that makes you angry that you hear other people talking about, talk about it.