How to Finally Lose Stubborn Belly Fat After 40 with Dr. Ashley Lucas
15 Dec 2025 · 51 min
Podcast episode (recorded Dec 11, 2024) in which host JJ Virgin interviews Dr. Ashley Lucas about visceral (abdominal) fat — its biology, how it promotes further fat gain and metabolic dysfunction, and practical strategies to "collapse" it. Dr. Lucas emphasizes that visceral fat behaves like a hormonally active tissue (secreting IL‑6, aromatase, altering ghrelin/leptin), describes clinical assessment tools (medical-grade bioimpedance scale ~5% of DEXA), individualized "carb tolerance" ranges (commonly ~50–80 g/day, up to ~120 g/day for very active people), protein targets (~1 g protein per lb of optimal body weight), exercise (daily brisk walks, progressive resistance/lifting), and the central role of mindset/maintenance in long-term success.
Questions this episode answers
December 11, 2024.
November 20 to January 2.
A minimum $300 donation to charity (program total cited as over $350 million).
About 50–80 grams of carbs per day (with adjustments per individual).
Up to about 120 grams of carbs per day for very active individuals.
Chapters
Hey, it's J.J. here. You know, I've been talking about environmental toxins forever and laundry detergent is a sneaky one. A lot of them contain harsh chemicals like dyes, preservatives, and even UV brighteners. Those brighteners don't actually clean anything. They just coat fabric so your eyes think things look whiter or brighter. That's more chemicals I don't want on my family sheets or skin. And if you've got sensitive skin or allergies around the house, this can be a big problem. That's what got my attention about Earth Breeze. It looks like a dryer sheet, but it's actually laundry detergent. You toss one in the washer and that's it. No pouring, no mess, and no heavy plastic jug. Their packaging is lightweight cardboard, which helps reduce plastic waste. And if you choose the fragrance free option, it's gentle, hypoallergenic, non irritating and non sensitizing. I really like how simple it is and how fresh and clean everything comes out without those unnecessary chemicals. Right now you can try Earth Breeze for up to 40% off with free gifts@earthbreeze.com virgin that's earthbreeze.com virgin for up to 40% off plus free gifts on your first order. Hey JJ here. Every year around this time, I get the urge to make my home feel a little extra special. A space that feels just like the holidays. And Wayfair is my go to for that. Think cozy textures, twinkly decor, warm lighting, and all those little touches that make you want to curl up with a good book and a blanket. You'll usually find my book stacked on a great little end table I got from Wayfair, proof that function and style can coexist. Now, whether you're adding last minute hosting essentials, picking out gifts for loved ones, or refreshing your decor for the season, Wayfair makes it easy with beautiful finds, great prices and fast delivery. And when the holidays wind down, Wayfair has everything you need to tuck it all neatly away. Smart storage solutions for every room from the kitchen to the closet. Plus, with free shipping for any order over $35, that's fast delivery and a total peace of mind. It's the perfect mix of joy and order, bringing the holiday spirit in, then storing it all with EAs ready to make your home feel as good as it looks. Get organized, refreshed and ready for the holidays. For way less, head to Wayfair.com right now to shop all things home. Wayfair Every style, Every home that's W A Y f a I r.com the.
Subaru Share the Love event is on from November 20 to January 2. By the end of this event, Subaru.
And its retailers will have donated over.
$350 million million dollars to charity. When you purchase or lease a new vehicle during the 2025 Subaru Share the Love Event, Subaru and its retailers will make a minimum $300 donation to charity. Visit subaru.comshare to learn more.
I'm JJ Virgin, PhD dropout. Sorry, mom turned four time New York Times bestselling author. Yes, I'm a certified Nutrition specialist, Fitness hall of Fam. Speak at health conferences and trainings around the globe. But I'm driven by my insatiable curiosity and love of science to keep asking questions, digging for answers, and sharing the information I uncover with as many people as I can. And that's why I created the well Beyond 40 podcast to synthesize and simplify the science of health into actionable strategies.
To help you thrive.
In each episode, we'll talk about what's working in the world of wellness, from personalized nutrition and healing your metabolism to healthy aging and prescriptive fitness. Join me on the journey to better health so you can love how you look and feel right now and have the energy to play full out at 100.
You know that stubborn belly fat that.
Seems impossible to lose? Or how frustrated you feel when the scale won't budge even though you're doing everything right? You might think that this is just.
An inevitable part of aging, but what if I told you that the real.
Issue is something hiding deep inside your body, actively fighting against your weight loss efforts? Today we're talking about a dangerous type of fat called visceral fat, and how it impacts your metabolism, your health, and, yes, even your ability to lose weight. I know you're constantly bombarded with conflicting advice. Eat less, move more, count calories, avoid carbs. It's enough to make your head spin.
But it's not that simple.
Your body isn't a bank account, it's a chemistry lab. And you need to understand the different factors that influence your body composition. And that is exactly what we're exploring today. We're going to unpack why that stubborn belly fat is so hard to lose.
Why your body seems to fight against.
You when you try to slim down, and why the eat everything in moderation.
Approach might be setting you up to fail.
To guide us through this conversation, we have the incredible Dr. Ashley Lucas. As a former professional ballet dancer with a PhD in sports nutrition and chronic disease. Dr. Lucas brings a unique blend of experience and expertise to weight management. She's the founder of PhD Weight Loss and our supplement line Dr. Ashley Wellness. She's also the best selling author of 5 Stages to Reset the Scale. Through her clinical practice, writing and podcasts, Dr. Lucas has helped thousands achieve sustainable transformations by applying cutting edge research to real world challenges. Whether you're struggling with stubborn weight gain, dealing with metabolic issues, or just looking to optimize your health, this episode will help you understand how your body really works and how to work with it, not against it.
Let's dive into this game changing conversation with the phenomenal Dr. Ashley Lucas.
Hey jj Virgin here. Okay, real talk. So often the holidays sneak up on me. Travel, gifts, hosting, you know, all the things and suddenly it's like, wait, who spent what and where? And I know I'm not the only one who's looked at a bill in January and thought, wow, that escalated quickly. If you want to keep your finances under control this holiday season, you need to be using Monarch. It's rated the Wall Street Journal's best budgeting app of 2025. Monarch is the all in one personal finance tool that brings your entire financial life together in one clean interface. On your laptop or on your phone, Monarch lets you link everything and gives you real time visibility so you're not shocked later. Right now I've been checking the holiday spending category so I don't accidentally start the new year with that dreaded debt hangover. And honestly, just seeing everything laid out is already helping me stay more aware. This season, Monarch does the heavy lifting. It links your accounts in minutes, gives you smart categorization and super clear visuals. Yes, that end of your reset could be a real goal this time. Don't let financial opportunities slip through the cracks. Use the code virgin@monarch.com in your browser for half off your first year. That's 50% off your first year@monarch.com with the code Virgin.
When the holidays start to feel a.
Bit repetitive, reach for a Sprite Winter.
Spiced Cranberry and put your twist on tradition.
A bold cranberry and Winter Spice Flavor Fusion Sprite Winter Spice Cranberry is a refreshing way to shake things up.
Sipping season and only for a limited time. Sprite obey your thirst.
Dr. Ashley Lucas, welcome to well Beyond 40. Glad to have you here.
My pleasure. Thanks for having me.
Well, I'm always keen on talking all things weight loss and you have an interesting perspective and background because you came to this and I want to hear this kind of through being a Professional ballet dancer. And when I think of people who have like, crazy weird eating stuff and body dysmorphia, I think ballet dancers are like the top ones. Right. So tell us your story.
So I was put in ballet when I was about three years old. I was a little girl and I just loved it. I was passionate about it, but my body didn't conform easily. And I wasn't like one of those naturally lean, physically gifted. Back then. They put all of the talented kids in the front row and those not so talented in the back row. And my home for probably a decade was the back row, left corner. People told me that I wasn't good enough, that I should just quit. My body kept getting injured, but I just kept pushing. I had a really strict teacher when I was probably 12, 11, 12 years old, and I just, you know, she told me that I was fat. I would count calories, being that little, restricting my calories. I remember it was my goal to eat as little fat as possible. And I would count maybe 3 to 5 grams of fat a day during the teenage years, which is really when you need to have that type of fat and healthy energy and adequate protein. Ballet dancers are equivalent to Olympic level athletes when it comes to body needs and calorie needs. And here I was restricting like crazy. I went to a boarding school for ballet and there I still was behind again told that I was fat. I had injuries. I always had at least one stress fracture. And then I had a fairly successful career just because I was passionate about it. And whenever anyone says something's not possible, I have to show them that it actually is. And so with that dedication, I danced with companies across the nation. I was chosen to perform in New York City, which is every dancer's dream. And I landed there and thought that I'd be in these once in a lifetime performances. But instead of finding myself in the spotlight, I landed in the er. I had no idea what was going on with my health. I thought that I was having a heart attack. And after a whole bunch of tests, the physician said that I was just underfed and over exercised and I had to stop. It was a huge deal for me. It was 20 plus years of struggle and sacrifice giving up. It was my whole identity. I give up my adolescence. It's all I did. And it was kind of like the equivalent of Michael Phelps being at the Olympics and getting ready to go for his swim. And instead of jumping in the pool, being carted off to the error, I didn't know what I was going to do with My life, I was fearful for my health future. Those were a difficult few years for me. But what I learned and understood is that nutrition, or lack thereof, played a significant role in my performance. And I wanted to help others overcome and ideally prevent the challenges that I had. I went on and pursued my PhD in sports nutrition and chronic disease, and after that became a registered dietitian, because I thought that is what was required to help people control their weight and find freedom from food.
Wow. And I like that you said control their weight. Like that whole concept of weight control is just a really challenging one because it's as if we do have some control over it. It's. It's all up to us and all our fault. And I think you say something interesting, that you've got a lot of interesting things in the book that I love because I've said forever and I've kind of backtracked on. I always have said that your body's not a bank account, it's a chemistry lab. And now I think it's a bank account and a chemistry lab and a history book. But I would love to start with that because you do challenge this whole idea that needs challenging, that weight loss is. Is not just calories in, calories out.
Yeah. So here is how I explain it from the metabolic biochemistry side of things. So I found that what happens in our lives is we come up upon a trigger and it changes the way that we metabolize our food so we can continue to eat the same way we did of the past, but now it has a different outcome of weight gain. And we think, what the heck is going on? I'm eating the same way that I did before, and now I'm packing on the pound, specifically around the belly is usually what happens. And the triggers that I find are common. They're different for each person, but common ones are for women, usually it's pregnancy or menopause or some kind of hormonal change. For men, usually it's a stress response or emotional trigger. And again, we start to accumulate this fat in the belly. And this fat in the belly is. Is different than the fat throughout the rest of the body. It's thick, it fills up the organs, it wraps around them. If you have fat in your belly and we were to take a slice of your liver, it would look like a Kobe beefsteak. You know, it'd have that marbling in there. And after a bit of time, this fat mass that's in the belly, this visceral fat, is what we call it grows its own blood vessels, it gets its own oxygen supply and starts to secrete its own hormones. And these hormones are there to help to encourage one thing, and that one thing is to help encourage that fat mass to get fatter as fast as possible. It Secretes Interleukin 6, which is a major inflammatory hormone that's linked to a whole host of negative health consequences. I think oftentimes when we view this excess fat weight, we think that it's the fat and the force pushing through the joints. And that's not ideal either. For every pound of fat weight that we carry, it's about eight pounds of force pushing through the ankle. For every single pound, for every pound we carry, it's about five to six pounds of force pushing through the knee. And for every pound we carry in the belly, it's about five pounds of force pulling off the spine or pushing on it when we're laying down, which is why we have higher risk of high blood pressure and sleep apnea. But really, it's the hormones being secreted by this fat mass that caused the damage. So now we have elevated interleukin 6. Lots of inflammation in the body. In men, it secretes aromatase, which is taking your testosterone and converting it into estrogen. So we often find when men carry a lot of belly fat, they've got low T levels, and it messes with ghrelin and leptin, which is your hunger and full hormone. So you're hungrier, you're not satiated. It slows your metabolism, and it makes you lazy, because the last thing this fat mass wants you to do is get up off the couch and go burn calories. So that's why I say that weight gain really isn't our fault. It's not a flaw in personality, it's not a lack of willpower, but it's really driven by this fat mass that just wants to grow. Think of it like an entity in and of itself that has demands and desires and urges and cravings. So we can look at this from another perspective, too, is when we often eat above our carbohydrate tolerance level. And I'm not here saying that carbs are bad, that they're evil, that we shouldn't consume them, but we all have our unique tolerance of them. When we chronically eat above that, it kind of, in simple terms, we could look at it as like we're poisoning the body. The body just can't handle that level. We start to accumulate this visceral fat, like I just mentioned, and now this visceral fat Starts to secrete hormones and chemicals that poison the body again. So it's like this vicious cycle where we're poisoning the body and then we create this tumor like thing in there. What we also find is that once we have accumulated this visceral fat, our body becomes a little bit dysregulated in how it partitions energy. So what I mean by that is if you carry this belly fat, a higher percentage of the calories consumed is going to first go in to feed the fat mass first.
How does that happen?
How does that happen?
Yeah, like so you're eating food. I've got a lot. This is. Thank you so much for all of this information. I totally want to break into carb tolerance and how you would know what your level would be. But prior to that. So you said when you've got visceral fat, and I think it's really interesting and really unfair too. So you've got this visceral fat that's now fighting to get more fat. Right. So it's kind of like its own entity within your body trying to get more of itself. But you said that it partitioned calories away. So how does that happen?
That's a great question, jj. One of the aspects has to do with insulin resistance, right? Having less ability for those muscle cells to be able to take in the glucose as they should. That's going to partition more of that glucose going into the liver. The liver fills up with sugar. It can only handle so much sugar at a given time and it flips those sugar molecules over into fat. Then we've got fatty liver buildup and then the fat has to go somewhere out of the liver. And we've got the liver shunting out fat as triglycerides. And we've got elevated triglyceride levels. It also influences hormone sensitive lipase, which is a hormone that goes onto the fat cell species, specifically in the belly. I look at it like a vacuum sucker and it's just there ready to suck up any fatty acid that's in the bloodstream and harbor and store it as fat. So what's really interesting is you could take one individual who doesn't have this belly fat, another individual who does they eat the same amount. And the person who has the belly fat, more of those calories is going to go in to store even more fat. And the individual who doesn't have the belly fat is going to have that normal healthy energy metabolism and those calories are going to go into the muscle cell and fuel the body as it should. That person's going to be satiated, have energy to go about and do what they want and exercise, and it's this beautiful homeostasis. But when we're carrying this belly fat, the majority of the energy goes in to feed the fat. Those muscle cells are left more empty. Therefore, physiologically, the body's hungry and it's seeking food. And so now we find ourselves standing in the pantry or with the fridge doors open, being like, I just ate. Why am I here hungry again? I mustn't have willpower. I'm a failure. I can't do this. Leaner people are stronger than me and have more discipline. Totally not the case at all.
I love that explanation. That was fantastic. And how would someone. Because I know we're going to get into how to burn off this visceral adipose tissue. And I know that people think of this as belly fat, but I think that we need to distinguish between the two because I still think of belly fat as the old Kellogg's. Can you pinch an inch? And visceral adipose tissue is the very specific stuff you cannot pinch. I remember having a client who, she literally looked like a potato on stilts. And she had a big waist circumference. Like if you'd done her waist to height, she probably was like, you know, she was maybe 5, 2, 54 with a 38 inch waist. So, you know, bigger one to one, waist to hip. But you couldn't pinch anything because it was so distended. So I want to get into how, obviously how we lose that visceral adipose tissue, because as long as you have that, it's going to make weight loss overall impossible. But how would someone know their carb tolerance level so that.
Well, what we do in our practice is we take everyone to a baseline level. Everyone is different. Again, depending on activity level, age, gender, the type and degree of metabolic dysfunction. Like if you have type 2 diabetes, pre diabetes or PCOS, your carb tolerance level is going to be less than someone who has 30 pounds to drop and is pretty physically active. For most of our clients, we're having a range between probably 50 to 80 grams of carbs a day. And then from that we tweak it depending on their symptoms, signs and symptoms, which is basically, are they dropping a consistent amount of weight each week? I would expect most women about two, two and a half pounds a week. Most men, three to three and a half pounds a week if they're in their unique car. Carb tolerance level, cravings and hunger should go away. Food noise, food Chatter should be gone. The big desire to want to graze throughout the day should go away. So generally that's what we're looking at. Plenty of energy, sleeping better. Once we can get people feeling like that, then I know they're in their sweet spot. After we fully, I call it collapse the belly fat, visceral fat. Once we fully collapse it and get rid of it, then we find the metabolism does become more fast and efficient. We've improved insulin sensitivity and therefore their carb tolerance level can increase, especially if their activity level increases, and so on.
And so for a carb tolerance, when you get someone who's now metabolically healthy, of which there's like such a small little percentage, and I think it's even smaller than 60 because I don't think the norms they gave us are great. But now if someone is metabolically healthy, they're where they want to be. In terms of body composition, what do you find is a general rule of thumb for carbohydrate tolerance there? What's the average again?
Depends on all those factors we just talked about, but I would say still ranges between 50 to, I'd say no more than 120 a day. And that 120 is probably for someone who's pretty darn active, lifts weight, weights, walks every day, has a good amount of muscle mass and hasn't come from a background of being pre diabetic, type 2 diabetic PCOS, of which now 50%.
Of the population is, which is just wild. So you talk about collapsing, and I love this terminology, collapsing the visceral adipose tissue. So someone comes in metabolically unhealthy. How are you assessing their visceral adipose tissue?
So we have brick and mortar locations and we have a nationwide over the phone presence program. So for our brick and mortar locations, people come in and they get on our body composition scale. It's a medical grade, it's within about 5% of a DEXA scan. And that tells us body fat percentage, muscle mass, metabolic age and visceral fat. And then we know for their age, their unique body composition. Not looking at bmi, because we know that's a bogus number and not a good indicator, we can determine where their optimal weight is. And at that weight, they will have fully collapsed that belly fat. If they aren't a local client and we're serving them nationwide, which the majority of our clients are, they send us their before pictures and we can actually determine a lot from that, seeing how much muscle they have, we listen to their story, we use Our eyeballs. And we done now probably 30,000 of these assessments on the scale, and we can get within about five pounds of where they need to be to totally let go of this visceral fat.
That's impressive. Okay, so they start doing that. And this is where I really love at home, too. If someone's got a bioimpedance scale, they should get one. And they do tape measure once a week. And now they have that great Bluetooth tape measure, so you can just get all tracking on your phone. It's such a great way to see it. So someone who's coming in now and they want to lose this visceral adipose tissue. And I'm so glad you're focusing on that, because I feel like the focus still is overall body fat, and it's the visceral that's the big problem. What's the process to help them lose that body fat? And is losing visceral adipose tissue different than losing overall body fat or weight?
Yeah, that's a great question. So. So I have found that we drop weight in the opposite direction that we put it on. So if you put it on in the face last and the arms and the legs last, that will be the first to go. And most people are like, all the time. Not with our program necessarily, but in general, I just want to lose this belly fat. I don't want to lose any from my face, my chest, my butt. That's all great. Let's keep that.
Wouldn't that be great?
It would be, but unfortunately, we can't spot check, and we're going to lose it in the opposite direction that we put it on, kind of like draining a cup. And so we find that our face is going to lean out, and usually we put it on in the belly first, and usually that's the last to go. Where people get into trouble is they say, oh, gosh, I look and feel good enough. I'm down £20. But really, they have £20 more of this visceral fat mass that they need to collapse. Another thing that I didn't mention, jj, is that if you don't fully collapse this belly fat, then you're at extremely high risk of it all coming back again. If you think of it like a tumor in there, if you think of it like, I like to use the analogy of a weed. Let's say you just shave the top off of a weed and you leave the root. You know what's going to happen. It's just a matter of time until it comes back the same thing happens with this poisonous kind of belly fat. It's a in there still secreting those hormones. If you don't fully collapse it and it's just a matter of time until it eats its way back up again.
Is that why? Because, I mean, the failure rate of diets is so crazy. And you look at the failure rate of 95% over five years and then this whole concept and you'll relate to this for years. The whole yo yo dieting, it was clear, but we didn't know enough about how to make measure body composition back then. It was like, okay, you're losing muscle and fat, you're gaining fat, you're losing muscle and fat, you're gaining fat and you're really making your body your whole metabolic profile even worse. Is it this lack of losing the visceral adipose tissue that's creating the yo yo diet and the recidivism? Is that the problem?
That's a big part of it, I'd say. In addition, not following a good dietary protocol where you're consuming adequate protein and lifting heavy things to maintain as much muscle weight as you can, as you're dropping that fat mass, number two is not going all the way and fully collapsing the belly fat. And then number three is not doing it in a sustainable way, like going vegan when it doesn't make any sense for you, or just eating less and moving more and exhausting your thyroid and your adrenals. And it's not something that you can keep up with.
So.
So I would say those are the main reasons why. But definitely if you leave a lot of that belly fat in there, it's just gonna be really hard cause you're still partitioning a lot of the calories you're consuming in to feed the fat first.
And how far are you getting that visceral adipose tissue? Like as close to zero as possible.
As close to zero as possible. I'd say probably within five pounds or so.
Okay, so then what is the process? Because you just gave it to us, but I'd love to dig into it more. Of course I loved the protein and lift heavy things made my heart sing. But when you're working with someone, how do you evaluate how much protein they need and then what's the dietary protocol that you put them on?
So we assess the amount of protein needed by their optimal weight and how much muscle mass they have. About a gram of protein per pound, optimal body weight. We vary carbs, as we just said before, depending on medical history and severity of obesity. And then we usually look at fat grams as a way to increase satiety. So if they come back and they're like, oh my gosh, I'm just still hungry, if they have 80, 100, 200 plus pounds to drop, which we have helped people drop, consideration considerable weight, they are going to need more calories. And so we're not unlimited with fat, but we really do play with it, encourage healthy fat intake.
And so what would that look like?
So for our program specifically, we write out exactly when, what and how much to eat throughout the day for each individual. So it is very customized. We also provide a lot of the food food, and we do that because it takes out the guesswork. There's no cost associated with the food, it's just a part of it and a tool I used to create all the meal plans where they're cooking, chopping, prepping, all the food on their own. And I found that it was too overwhelming and people would stick with it for about three to six weeks and then they would just give up and give in. So I decided to support people a little bit more with breakfast, some of lunch and some of their snacks through the day. Dinner is their full responsibility. And they add some fresh veggies to lunch and then healthy fats, depending on body size and goals and needs. And then as we go through the program, they gradually release any of our foods so they're becoming totally self sufficient. It's kind of like starting with training wheels while riding a bike and taking one off at a time. And at the end they have no idea that they're actually riding all them their own. We find that 95% of our clients hit their optimal weight, which is a huge success compared to others.
Yeah. And so they hit their optimal weight. What do you do? Because we know how the failure rates. So what do you do to ensure that they stick with it?
Yes, sticking with it is the key. I think it's one practice to drop the weight and it's a whole other thing to keep the weight off for good. So for us, we have a maintenance program, an alumni community where we do not let our clients go. We're still helping them, guiding them. We also put them through a little bit of, I don't love the term reverse dieting, but slowly increasing their caloric load so that we can get their calories from this deficit that was required for weight loss into a healthy maintenance range. And so at that time, we're really closely tracking their macros, increasing them slowly as they go, and then just helping them practice the Skills that they need to keep the weight off at.
Sierra, discover top workout gear at incredible prices. Which might lead to another discovery. Your headphones haven't been connected this whole time. Awkward. Discover top brands at unexpectedly low prices. Sierra, let's get moving.
What is a typical? There may not be a typical, but do you have a typical type of caloric deficit that you put someone in when you're working with them?
Honestly, jj, I don't count calories, and I have no idea where their calorie load is.
I don't.
We make sure that there is adequate protein. Carbs are where they need to be to be not hungry, and then fat to fill in the rest. And I can't tell you how many calories there can be.
Yeah, well, I brought it up because you said it, so I was, like, going, well, how would you know? And don't you find that if you have them eating the protein that they need and then they're getting in the carbs to get the fiber and they're getting the rest is fat, they're full, like, they're just fine.
Yes. And their signals come back before they start. They can't trust their body. They can't trust the signals. They're all out of whack. They don't know if they're hungry, if it's a crazy craving, if they're full. And once we get those macros dialed in and like you said, eating adequate protein, oh, my gosh, Their satiety signals come back online, and it takes a little bit of time to be able to trust the body when it's been telling you something that's not true for many years for some of our clients, their entire lives.
Well, so do you have issues where they're on that and they're not losing? And if so, what are some of the things that you've seen come up? Like, what are the challenges that are causing that?
Yeah, we tackle that in our meal plan review, and I have a whole list of things that we check off as we go. So I would say, I always say, do not taste, sip, or digest anything but what's on your meal plan, because oftentimes these little things creep back in. Maybe it's they let go of alcohol at the beginning and they're adding it back in. Or they're saying, oh, my gosh, I'm eating exactly what's on the plan. But then they're making lunch for their kids, and little bits keep coming in for us. On weight loss, we let go of nuts and cheese not because they're bad, but because they're trigger foods and we have to recognize. I mean, for me, I could eat an entire bag of salted macadamia nuts, which is enough energy. Yeah. For a day, and then go eat dinner because it's not super filling. Cheese is a big trigger food for a lot of us. Oh, my gosh. The peanut butter jar is a big trigger.
Salted almond butter. I'm so glad you brought that up because too much healthy food's unhealthy, and we have to know those things. It is a trigger. I'll never forget getting a bag of salted mixed nuts and driving in the car and realizing I'd eaten a two pound bag of. I was like, oh, my gosh. You know, so it's such a great point. I mean, someone might be able to take an ounce of feta and sprinkle it on a salad, and someone else might be nosing the feta brine. Right.
Yeah. We're all so different. For me, Haagen Dazs ice cream is my trigger food. Specifically cookie dough. Like, if it's in the house, I'm really gonna eat it. And I have good discipline. Like, I was a top athlete who beat their body up and just put it through. Like, I do have discipline, but when it comes to that man, something's differently wired. For my husband, yeah, he doesn't even look in the freezer. For him, it is tortilla chips and salsa. For me, that doesn't have any impact. So it is recognizing what these trigger foods are. What we just talked about, jj, is basically, I disagree with eating everything in moderation. I think that especially with these highly palatable foods that are out there, they are created to addict us. Big food, I think big pharma has something playing in there with it. So, oh, my gosh. They just override our satiety signals. I really dislike that phrase, eat everything in moderation.
Yes. Well, I mean, it doesn't work if you have trigger food. It doesn't work if you have food intolerance. It's just ridiculous. And I think it's a way for them to make ultra processed foods. Okay.
Yeah.
So, you know, I'm right there with you on that piece of it. It's like, well, on a lot of these pieces. So there was another thing in here. So we talked about protein, and I'd love to dig into. Because I mentioned when people go on, I call it a poorly planned diet, they're going to lose fat and muscle and then gain fat back. So you mentioned that you and makes my heart sing that you put people on protein and lifting heavy things. So how are you having them do that? How is that getting monitored to make sure that they're doing that? Because, again, you're not with them at home. So how are you making sure that they're actually complying with that piece of it?
We're with them as much as one possibly could be at home. I mean, it's all we do.
Got a man cam on them?
Yeah, pretty much. I mean, this is all we do is weight loss. You know, a lot of other companies are doing weight loss and aesthetics and fitness and wrap it all in. And I can tell you that helping someone drop weight is 110%, requires 110% focus, support, and accountability. So we chat with our clients every week. They have unlimited coaching, so oftentimes they're texting us. They can show us labels. We have them write down their food. Keeping a food journal is a requirement for our clients because that's the only way we can figure out what's happening if they're not dropping weight. As your body slims down, I find that your dietary needs change as well and have to reflect your body changes. And so we're constantly tweaking things as clients go through the program. We're making sure that they take pictures of their food if they want to. I mean, we're just very, very much on top of it. They create really strong relationships with us. If they're near a brick and mortar, they can come in whenever they want. And so we're just encouraging them, motivating them. We, when they see this weight loss and that they can naturally without any medications or supplements feel amazing, then that motivates them to want to do more and be more. So it's just we really rarely find anyone who's not doing as we ask because they're signing up for this.
I know.
That's the other part. It's like, why it's so important for someone to come in and commit with their time and their money. And I feel like that's one of the big challenges with and insurance. You know, we need catastrophic insurance for healthcare, but I feel like for a lot of this stuff, like, you end up taking better care of your pets and your cars because you don't have the insurance for those things. Right.
For your pets.
So, you know, it's like you look at this and go, they're paying out of pocket. So they're paying attention.
Definitely. Many people will say, you know, thankfully, I paid for this, because when I looked at that bag of chips or that bread bowl, man, it wasn't worth what I've invested in my program, in my life. And people end up saving money in the end. They get off medications, they reverse serious conditions. I was just chatting with one of our clients. She's 72 years old, dropped 30 pounds, had severe sleep apnea and had no idea she would even impact sleep apnea. That's not why she started. She started because her husband had high blood pressure and needed to do it and he asked her to do it with him and she completely reversed her sleep apnea which off the cpap. Unbelievable. So many stories like this. So it is totally worth investing in your health. If you were at threshold and you are ready to make the change, that is what's required.
So someone says yes, they invest, they start on the diet. Now I still want to go to what is that? You said lift heavy things. So what is the exercise recommendation that you are giving them?
Well, so for us I think exercise is really important. It's a huge aspect to wellness. Maintaining muscle mass I don't find in and of itself is a big weight loss tool. So for us we have our clients either maintain where they are right now or at least do a 30 minute brisk walk every day of the week after they reduce some of that excess fat, fat weight, less force, less inflammation going through the body, then they naturally have more energy. And at that point we have an ideal schedule of what they should incorporate into their routine slowly and surely as they're feeling good. So usually it's around week six where most of our clients are feeling ready to incorporate more. So we always encourage some kind of resistance training. That's why I said lifting something heavy, it doesn't have to be be going to the gym, but some kind of overload on the muscles and nothing extreme either. Just like something where we're doing a full body exercise and lifting something that is going to cause some kind of muscle soreness but not injury. And then I'm always a fan of of course maintaining that 30 minute brisk walk a day and then adding if they feel up to it, some kind of high intensity interval training if they few times a week. That's really where we focus.
So someone has lost the weight. What are the key habits? Because again we have dismal, dismal statistics on maintaining weight loss. So what's the advice for someone to keep it off? What are those key things? Because I remember looking at a study that said very specifically and it is that what got you here won't get you there. That the habits you need for maintaining weight loss are different than the habits that you needed to lose the weight, which I don't think we talk about enough. I'm glad you brought it up. So what would those key things that someone needs to do to make sure that all their hard work stays that way?
Yeah, so one thing we haven't really touched on is that the mindset piece, and I think that 80% of any change and weight loss is included here, comes from the mind, the mental, emotional, the habits, behaviors, and a lot of programs. And a lot of times when we go through dropping weight, we think it's just this calorie piece. Right. Eat less, move more calories in, calories out. Help me find the success here with these new drugs. That's really the focus is really eating less, taking less calories in. But 80% of it comes from the mind. And I think for a lot of people, weight loss is an addiction recovery process. So if this is my theory here, is that if you just drop the weight, looking at the science and just looking at the food, your weight's gonna drop. But you have now still all of these stories that aren't serving you. It's a process of letting go the fat weight that's not serving you, and all the emotions that are tied to it. With. With each level of fat weight, there are emotions tied to it. I think that it's like the rings of a tree as we are losing weight mentally and emotionally. I found my clients kind of hit these set points that are correlated with something that happened in their lives or some kind of story, and they're having to work through that piece. It could be trauma, past experiences, stories that they've created that really aren't true. Maybe a fixed mindset around a certain weight, and we hit these plateaus, and they have to bust through that ring and then move to the next, and then they hit that. And usually it's not a metabolic plateau, It's a mental plateau that they have to bust through. So what we're doing every week is we're working through these sabotagers and these triggers and these thoughts and these experiences and why we eat the way that we do. Because when the mindset can follow the weight, then we're going to be able to keep it off. But if we haven't done the mental and emotional lifestyle work, then that weight will drop, but it's just a matter of time for it to meet back up with the mind and the state of our psychology. So I think a Big reason why our clients are successful and others maybe is because they've done the deep work, they've changed the story, they've created a new identity, they have a very strong, strong why that's bigger than themselves and they keep in alignment with that, they keep integrity with themselves and they really have to change their story to be able to find success and keep it off. So bigger than exercise or eating the right things, I really believe is having the right story and the right mindset.
Well, the reality is the strategies are everywhere. So clearly there's more to it than just deploying the strategies. So what about the 45, 50 year old, right in the throes of perimenopause? Is there anything different that you would address with them?
No, because our program is actually crafted to support the metabolic need needs of that individual. So it's actually perfect for those individuals. I mean, our average age client is 55 years old. So they are, you know, they're after, they're more in that menopausal state. But I find with perimenopause it's very similar. Maybe there, you know, we have again, it depends on the individual with amount of carbohydrates, if they've got adrenal fatigue, hypothyroid. But really our dietary protocol is there to support, support those individuals already.
Yeah, I mean when you think about it, insulin resistant with high inflammation, it's like you're doing the exact things to help. What about someone early on I worked with a really amazing doctor helping her do training programs and she would talk about belly fat. And when I think of that, I'm talking visceral fat in terms of either being insulin resistant or having elevated cortisol. What do you find here with the stress side of things?
Well, when we were talking about what are the reasons why people might not be dropping weight, Stress is so big and that didn't come up. But I will often see clients, they're saying, I'm working so hard, I'm doing all the right things. And sometimes them just stressing about the scale not moving creates stress and cortisol. And we know that if we think our stress is negative, then we do secrete cortisol, which is going to increase hormone sensitive lipase and bring more fat in to store in the belly. So definitely a negative perception towards stress can negatively impact our weight loss. And the minute I say you got to give yourself a hug and you can't beat yourself up, you've got to let this go, then I promise you the next week they're going to drop massive weight, four or five pounds. And it's just from stress or their perception of stress. There's a study out there which is interesting on stress, looking at our perception of it. And if we think of the stressful situation instead as a challenge, as something that we can rise up above and learn resilience, we actually don't secrete cortisol, we secrete dhea, which allows us to increase our mental focus and acuity and lets us rise above. So stress doesn't mean necessarily have to be negative, but in our society, we do have a negative connotation around it.
So much of that is languaging. It reminded me when you said that I had a mentor at 30 and you were not allowed to bring her a problem.
Oh, I like that.
She only called them challenges with opportunities. Right. So no problems. And she really taught me all the languaging things because so much of this is just your perception. So much of stress is perception. So I love the way that you, you really have framed this as, you know, the chemistry lab of your body and how that can lead to weight gain, that can compound itself and what you need to do in order to reverse that and collapse it. That's. I love that term. So thank you for that. You've got, for everybody listening, your ebook on the first five steps to reset the scale. And we are going to put that@jjvirgin.com Ashley A S H L E Y so we'll put that there so everyone can grab it. Do you want to just give everyone a little. I'll show the book. A little highlight of what they can find in the book.
Yeah, the things we talked about today on making sure that you understand your optimal weight fully, collapsing that belly fat, that visceral fat, making sure you're eating the right food, those macros we talked about, making sure about mindset that you understand 80% of it's coming from the mind. And what do we do and how do we tackle that? Looking at it from an addiction recovery standpoint and then also maintenance and the keys to maintenance. And how, like we talked about, how do we actually maintain this weight once we drop it? So those are the five steps and that's what I talk about in the book.
And I love the fact that you really put that maintenance piece in there because that's when I look at all of this. To me, if you aren't going to put that piece in, don't do it. Don't even start, because you'll just become that statistic. And you actually make your metabolism worse. You just do more damage. So I'm glad that you focused on that and it's an actual step because usually for most people it's actually an after sight which isn't helpful.
Cool.
So that will be@jjvirgin.com Ashley and I look forward to meet you in person.
Oh yeah, me too. Thanks jj.
Be sure to join me next time for more tools, tips and techniques you can incorporate into everyday life to ensure you look and feel great and are built to last. Check me out on Instagram, Facebook and my website, jjvirgin.com and make sure to follow my podcast@subscribetojay.com so you don't miss a single episode. And hey, if you're loving what you hear, don't forget to leave a review. Your reviews make a big difference in helping me reach more incredible women just like you to spread the word about aging powerfully after 40. Thanks for tuning in and I'll catch you catch you on the next episode.
Hey JJ here.
And just a reminder that the well Beyond 40 podcast offers health, wellness, fitness and nutritional information that's designed for educational and entertainment purposes only. You should not rely on this information as a substitute for, nor does it replace professional medical advice, diagnosis or treatment. If you have any concerns or questions about your health, you should always consult with a physician or other healthcare professional. Make sure that you do not disregard, avoid or delay obtaining medical or health related advice from your healthcare professional because of something you may have heard on the show or read in our show notes. The use of any information provided on the show is solely at your own risk.
So you want to start a business? You might think you need a team of people and fancy tech skills, but you don't.
You just need GoDaddy arrow.
I'm Walton Goggins and as an actor, I'm an expert in looking like I know what I'm doing.
GoDaddy Arrow uses AI to create everything you need to grow a business.
It'll make you a unique logo, it'll.
Create a custom website, it'll write social.
Posts for you, and even set you up with a social media calendar. Get started@godaddy.com Arrow that's godaddy.com Air hello.
Listeners, this is Anne Bogle, author, blogger and creator of the podcast what Should I Read next? Since 2016, I've been helping readers bring more joy and delight into their reading lives. Every week I tag all things books and reading with a guest and guide them in discovering their next read. They share three books they love, one book they don't, and what they've been reading lately, and I recommend three titles they may enjoy reading next. Guests have said our conversations are like therapy, troubleshooting issues that have plagued their reading lives for years, and possibly the rest of their lives as well. And, of course, recommending books that meet the moment. Whether they are looking for deep introspection to spur or encourage a life change, or a frothy page turner to help them escape the stresses of work, school, everything, you'll learn something about yourself as a reader, and you'll definitely walk away confident to choose your next read, with a whole list of new books and authors to try. So join us each Tuesday for what Should I Read Next? Subscribe now, wherever you're listening to this podcast, and Visit our website whatshouldireadnextpodcast.com to find out more.
More from JJ


Healthy Revisit: Heavily Meditated - Transforming Your Emotional Landscape with Dave Asprey






