JJ Virgin4x NYTimes Best Selling Author, Certified Nutrition Specialist, Fitness Hall of Famer

Myths in the Health industry

1 Feb 2026 · 0 min

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In this brief monologue, JJ Virgin identifies a pervasive myth in the health industry—that healers should not charge for their services. She argues that this belief is harmful, asserting that valuable healing work deserves compensation. Virgin explains that when clients invest financially, they become more committed and derive greater benefit from the healing process. She concludes with a clear call to practitioners to charge for their work, emphasizing that doing so respects the value they provide and does not require personal sacrifice.

What's the one health myth that needs to die? Well, in the health business, it is that practitioners shouldn't charge for what they do, or that if you're a healer, you really shouldn't charge. You know what? You do not have to sacrifice your life to save others. If you have something that's of value that changes people's lives, then you should charge for that because people will get more out of it if they invest in it. We commit with our time and our money. Your healing process is worth it. Charge for it.