JJ Virgin explains how eating protein first can eliminate cravings within two weeks. Protein fuels dopamine and serotonin, neurotransmitters that suppress sugar cravings. Without enough protein, your body overeats trying to find the amino acids it needs.
Chapters
'Why do I keep getting these intense cravings out of nowhere?' All right, when I wrote the Sugar Impact Diet, I wanted to show that you could get rid of these crazy cravings, whether they're sugar or anything else, in 2 weeks or less. You know what the secret is? Protein. You know why? Because when you eat protein, you get these amino acids that help fuel your neurotransmitters like dopamine and serotonin that shut down cravings. So my mantra: eat protein first. Really, works here. Plus, we know one other thing, that when you under-eat protein, you tend to overeat in an effort to get those very amino acids that you desperately need. So eat protein first, and let's see those cravings— let's watch them disappear.