What Is Bulletproof Coffee?
15 Dec 2025 · 6 min
JJ Virgin and Dave Asprey, founder of Bulletproof360, explain what Bulletproof Coffee is. The episode also covers holiday home decor, toxins in laundry detergents, and managing finances during the holidays.
Chapters
Hey JJ Here. Every year around this time, I get the urge to make my home feel a little extra special. A space that feels just like the holidays. And Wayfair is my go to for that. Think cozy textures, twinkly decor, warm lighting, and all those little touches that make you want to curl up with a good book and a blanket. You'll usually find my books stacked on a great little end table I got from Wayfair, proof that function and style can coexist. Now, whether you're adding last minute hosting essentials, picking out gifts for loved ones, or refreshing your decor for the season, Wayfair makes it easy with beautiful finds, great prices and fast delivery. And when the holidays wind down, Wayfair has everything you need to tuck it all neatly away. Smart storage solutions for every room from the kitchen to the closet. Plus, with free shipping for any order over $35, that's fast delivery and a total peace of mind. It's the perfect mix of joy and order, bringing the holiday spirit in, then storing it all with ease. If you're ready to make your home feel as good as it looks, get organized, refreshed and ready for the holidays. For way less head to Wayfair.com right now to shop all things home. Wayfair Every style, every home. That's W-A-Y-F-A-I-R.com hey, it's JJ here. You know, I've been talking about environmental toxins forever, and laundry detergent is a sneaky one. A lot of them contain harsh chemicals like dyes, preservatives, and even UV brighteners. Those brighteners don't actually clean anything. They just coat fabric so your eyes think things look whiter or brighter. That's more chemicals I don't want on my family's sheets or skin. And if you've got sensitive skin or allergies around the house, this can be a big problem. That's what got my attention about Earth Breeze. It looks like a dryer sheet, but it's actually laundry detergent. You toss one in the washer and that's it. No pouring, no mess, and no heavy plastic jug. Their packaging is lightweight cardboard, which helps reduce plastic waste. And if you choose the fragrance free option, it's gentle, hypoallergenic, non irritating and non sensitizing. I really like how simple it is and how fresh and clean everything comes out without those unnecessary chemicals. Right now you can try Earth Breeze for up to 40% off with free gifts@earthbreeze.com virgin that's earthbreeze.com virgin for up to 40% off plus free gifts on your first order.
Some people think nature is like this, but actually it's like this. That's why Columbia engineers everything we need make for anything nature can throw at you. Columbia engineered for whatever what is Bulletproof Coffee?
This is JJ Virgin four time New York Times bestselling author, celebrity nutrition expert, and Fitness hall of Famer. I've been on a lifelong quest for answers to the toughest health questions, and now I'm sharing what I found with you. Welcome to Ask the Health Expert. Jake from Facebook asks, what exactly is bulletproof coffee? Do I just need to add some butter to my coffee? Why on earth would I do that? Hey, it's JJ and I've got two times New York Times best selling author, founder of Bulletproof360 and inventor of bulletproof coffee, Dave Asprey. He's been called the father of biohacking and he's also the father of two awesome and somewhat mischievous kids. I'm still finding sugar packets from the time his daughter anna hid over 500 sugar packets all over my house. We'll be right back with the answer.
Hey, it's J.J. here. Now, let's be honest. The holidays are basically a financial and ambush travel, hosting gifts, surprise holiday school things. Suddenly you're wondering how December turned into a spending spree. If you want to keep your finances under control this holiday season, you need to be using Monarch. It's rated the Wall Street Journal's best budgeting app of 2025. Monarch is the all in one personal finance tool that brings your entire financial life together in one clean interface on your laptop or or your phone. What really grabbed my attention is how fast those little holiday expenses pile up with Monarch. Seeing everything in one place makes it a lot harder to accidentally overspend. And honestly, I appreciate anything that keeps me from starting January with a money hangover. You'll love exploring the holiday spending category. Imagine how good it will feel to actually see what's happening before your credit card statement does that whole dramatic reveal thing. Monarch basically shows you exactly where the money is going in real time, and that level of clarity could change everything, right? Don't let financial opportunity slip through the cracks. Use the code virgin@monarch.com in your browser for half off your first year. That's 50% off your first year@monarch.com with code Virgin.
This episode is brought to you by Pacifico. Here's a story you've probably never heard. Legend has it, decades ago, a Couple surfers went down to Mexico in search of epic swells. But they found something unexpected instead. It was still crisp, lively and smooth. But it had nothing to do with waves. It was Pacifico, a delicious Mexican lager. It's like it was brewed to be discovered. Pacifico. Find your own way. 21 Discover responsibly Pacifico Clara beer imported by Crown Import, Chicago, Illinois.
Hey Jake, I'm glad you asked. Bulletproof coffee is a carefully designed recipe and it has three ingredients. You can't just put butter in your coffee. Although that's not a bad idea. It's not bulletproof that way. The first ingredient is lab tested mold free bulletproof coffee beans. This matters because a lot of coffee out there has toxins in it, as I mentioned earlier. And those toxins can actually undo the benefits of coffee. That's why I'm really a stickler for super high quality clean coffee without that jitter crankiness that comes from fermenting it wrong. You brew the coffee, you put the hot coffee in a blender and instead of cream or milk, you add grass fed butter. And it has to be grass feder, it doesn't work. And you add brain octane oil, which is that C8MCT oil made by bulletproof. And anywhere from a teaspoon to a tablespoon of those things works fine. And then you hit blend on the blender and you blend it for 10, even 20 seconds. And blending is really important. If you blend works much better than if you just kind of stir it around or shake it. But if you can only stir or shake, do what you can. And when you do this, it should look, taste and feel like a latte when you drink it. It's enjoyable, it's pleasant, it's not gross or anything like that, as you might expect on drinking butter that, hey, butter is the same stuff that's in cream. We're just removing some of the things that are in cream that aren't beneficial. And why would you drink this weird concoction? Well, we've done almost 200 million cups of bulletproof coffee. It is available as a cold brew nationally and people have lost more than a million pounds on the bulletproof diet. And you drink it because it makes you feel amazing, because it gives you a burst of energy from fat with zero sugar in it. Because it doesn't activate insulin in the body, it doesn't activate any of the protein digestion pathways. So basically you drink it. You don't want a snack in the middle of the morning. You probably don't even want lunch and you have such amazing energy. It is truly, truly a game changer for me because, well, I used to weigh 300 pounds and I weigh about 205 pounds right now. I'm 10.3% body fat. So that's why I do bulletproof gavi because it makes your brain work, because it's like you're fasting, but you have way more energy and you get the benefits of having ketones that are added from the brain octane in there and you feel truly good.
This is JJ with Ask the Health Expert. I do this five times a week, so make sure you never miss a show by going to subscribetoj.com.
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