12: Using AI for Your Content Strategy with Molly Mahoney

In this episode of Using AI at Work, we have Molly Mahoney, also known as the Prepared Performer. She's a social selling innovator who specializes in creating authentic video content and leveraging organic social AI and chat automation marketing to skyrocket client sales. This was a very fun interview, and Molly is full of tons of tips. I can't wait for you to hear all of the nuggets that she shared in this episode. Let's get started. Welcome to Using AI At Work. I'm your host, Chris Daigle. Each week we'll be learning how today's business owners, entrepreneurs, and ambitious professionals are getting more done with smart use of tomorrow's tech. Let's get started. This is going to be a very exciting episode because Molly brings hella energy to everything that she does, and I think you're going to see that, particularly with the AI stuff. And before I let Molly introduce herself, I just want to let everybody know this was a referral from a past guest, Cole Whitty. If you haven't listened to Cole's episode, it was fantastic. But Molly and I, although living in the same ecosystem for however long we've both been here, we had never met before. And the first time we got on the phone, I think I took a whole lot of notes. And actually I'm going to tell you about some of the stuff that I did that you showed me that I've replicated. Molly is a perfect guest for this because of she knows this stuff inside and out. And with that, Molly, please say hello and introduce yourself to the Using AI At Work crowd.

Hey, I am so glad to be here. I'm also just so stoked about your SEO title of this podcast. I was like, Using AI at Work. What a really great title. So you already got, like, clout in my mind just for being clever with that title. And yeah, so my name's Molly. I have a company called the Prepared Performer, and I started as a musical theater performer way back in the day. I then launched a vocal coaching program in 2013. And around 2016, when Facebook Live came out, I switched everything. And so rather than having a company that taught performers how to have a business and a career, I started teaching business owners how to perform. And it was a really big switch. So if you're in a place where you're like, oh, this isn't quite working, maybe you should just flip flop your offer and your niche, because that's what I did and it worked really well. And so since then, we have really stayed on the top of the Newest trends that are coming out with content creation. So it started with Facebook, Facebook Live, moved to messenger bots. We were one of the top with manychat and manychat hired me to speak on their behalf. Really combining the tech with the fun. And we had our first reach of 1 million with a video way back then. Since then we had another video that hit a reach of 39 million, which was bananas. We started teaching AI in 2021 and the rest has been a crazy, fun, wild ride. So we combine AI with your human, authentic, magical, weird self and we use it for content creation sales and we believe the more fun you have, the more money you make. So here we are.

And if you don't believe or go check out our Facebook page. I wish I was you. It looks like you have you and the people that you do business with have a blast. And that's awesome. We do.

It's so fun. It's awesome. Yeah.

Talking about the people that you work with who are the typical who comes to you for help.

Yeah. So coaches and that can be a business coach or life coach or health coach, that kind of thing. Agency owners. So if you have a marketing agency or some sort of service based, like, you know, insurance, that kind of stuff too. And then also really it's like expert based business owners. So if you can put some sort of education in conjunction with your brand, that can work really well. Even like at one point we had 400 members in a program all about selling clothing online and we helped them to create videos where they were connecting with their community and then selling physical products as well. So as long as there's a face of your brand, we can help you.

Very cool. So you mentioned that you started teaching this stuff to your clients AI in 2021, well before GPT 3.5 was made available to the public. Can maybe tell me how you got into the use of AI so early and what were you doing back then compared to today?

Yeah, so everything that we were doing back then was with my ex boyfriend Jasper, who was named Jarvis. So I still. And I love the team over there and it's like so awesome and I'm so grateful for everything that they taught so many of us back in the day. So for those people who don't know, the tool known as Jasper now was called Jarvis. But then they got close to a cease and desist. They say that Thor threw down the hammer because Jarvis was a Disney Marvel term. And then before that it was called Conversion AI. So when Conversion AI was first released, my friend Jamie Told me about it and I freaked out. And I don't mess around. So I went straight to the. One of the co founders, Dave, and I was like, yo, tell me more about this. I want you on my show. Like, let's, let's share this with our people. And so we dug deep into everything they were doing there, and at that point we were using it mainly with these templates for content creation. So it was awesome. And for people who struggled with writing, it also, I think, actually taught us how to write better because of all the frameworks that they had, like the PAs and the. I always say the Aida. But what do you actually call that? Do you know? Yeah, Aida. I like to go with my musical theater references and call it Aida. So with all of those frameworks, it actually taught me to be a better writer because I was learning while using this tool. And so when they named it Jarvis, it was because we all had this kind of, like, fun relationship with the tool. And I, with my musical theater background, decided, you know what, I'm going to actually launch a program called Dancing with Jarvis.

Nice.

So the whole thing was all based on Jarvis, and it was like how we can take the, you know, figure out what we're putting into it, then what we get out of it. We're going to kind of dance with it and then, you know, use it, make sure that we're not just like, copy pasting. It has to be a dance. And then they had to change their name to Jasper. And everything in my program was branded around Jarvis and I was like, this was not a good idea. So, yeah, everything changed at that point.

You know, I, I'd seen it Jasper on the scene, and I was like, okay, AI, that's too complicated for me. Right? I mean, obviously I understand now that it's much more accessible than I thought at the time. And I. But I think that there's a lot of people that are listening, that they. There's a ton of tools out there and they hear, oh, it can write for me, it can write in my voice, it can create blog posts, it can create. But there might be some intimidation factor related to the fact that it is a new technology. Do you encounter that with your. With your students? Do they come at you ready to go, or are they hesitant or skeptical about the tools?

Yeah, I think there's definitely more that are hesitant and skeptical and, and oftentimes it's because they've gotten in and played with it just a little bit, and then they've gotten junk and then they give up. And that's really where that idea of dancing with it came from, is that it has to be, first of all, like, you have to actually talk to these tools, quote unquote, as if it's a real person. You would never say this kind of like, I don't know. The way that we treat our AI is like, if you imagine I should do a Facebook or an Instagram reel or a TikTok video on, like, you know, I should actually pull up, like, have my husband or somebody else be on the other side and speak to it the way that some people speak to AI, because no wonder you're getting trash. It's because you're being a jerk. So, yeah, we have to, you know, give it a little more of a chance to be able to actually come to the other side. And so what we've done is we've templatized the skill set of how to communicate and we, we give our members, like, frameworks and a different approach to be able to have these conversations so that they don't have to just follow our templates. They can then move and adjust their template templates. I was going to say they become like, modular. Yeah, Templates.

New word.

Yeah. So, yeah, so it's. That's a big piece of it. And I think once they start to see, like, oh, all it takes is this little bit of judging, as we say, to make things actually work and see how easy it can be. And they get over the fear of maybe like, data privacy kind of stuff, because I think it just seems creepy to some people at first. And they get over the fear that, like, this is going to replace me, because that's not going to happen either, you know.

Agreed. So we talked to a lot of people on the podcast and when they're talking about how they would teach somebody to get started, there's kind of these two different. So you mentioned you've got frameworks. So if I don't know anything about it, I can go to the framework and I can kind of lean on that and I can follow the framework and I can get good output and not have to dance as much. Right, True.

Yes, yes, yes. Or. And you'll also like what we'll build. We have these, like, templates that are in these giant Google Docs. Right. And the way that we build it out is it's all color coded so that you know what prompt. Well, first of all, you know the prep work to do so that you're putting in better information to begin with. Then what prompts to use and then if you don't get the result that you want from it. And here's how to adjust that, which can be really helpful also because you've got to. I mean, it really is like a dance, right? Because like, I was really thinking of swing dancing and if someone like, I know the move that someone's going to do in order to signal, go this way, but if I don't pick up on that, right, Then they're going to have to adjust. So it really is this kind of little micro movements that we're making. And so we try to give our members like some future. Like this is what to do if it doesn't work. Because there's going to be times where it doesn't work. So, yeah, it's good.

So one of the things that comes out of your course though, I would imagine is that they no longer need the frameworks. They're now thinking the right way.

We'll be back after a quick break.

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Exactly. That's like the goal is that we don't teach things in a way that you have to just copy, paste, copy, paste. We teach it in a way where you're starting to learn and then you can start to create your own choreography. You can start to have your own conversations to get totally different results. But like, for example, we just hosted an in person retreat here. We. We take people. I don't know if you know this cruise. Yeah, we do. We take people.

That looks so cool. That looks so cool.

Yeah, they're pretend cruises.

Yeah.

So we're really focused on implementation and not just like theoretically. I'm like really making up words today. I was gonna say like theorizing tag.

Yeah, that's close enough. I get it. But no, I saw that and I thought that was so cool because it's, it's the concept. Hell, it's fun. You know the. Yeah. What do you call it? Not the cruiseless cruise.

You call it the pretend cruise. Yeah. So you go on A pretend.

Yeah, but on a cruise, what happens is like, you're focused, you're dialed in and that looks like you can't. That I saw.

Like, my favorite thing about cruises is that I can tell everybody I have no WI fi, so I can't talk to you. But most of the time I actually can get WI fi. I just only use it for what I want to use it for, you know?

Yeah.

So you're launching the world. Yeah.

Was that pretend cruise, was it focused on. Was. Was. Obviously AI was a big part of it, but was it focused on AI?

Yeah. So we actually, this last one that we did, we had a one day pretend cruise that anybody could purchase, and then we had two more days of our higher level mastermind, which is called glam, which stands for go live and monetize. So we had two days that was focused on like, more business growth, but the first day was an AI podcast, pretend cruise. So we taught them a very clear system for creating a podcast with AI. And I can walk through the process of it if you want.

I'd love to hear it. Yeah. Okay.

So the overview though is that we taught them how to like, source the information, how to create your AI avatar with audio, how to create your AI avatar with video, and, and then how to actually publish it. But then the cool thing is once you've learned that skillset of how to do this for a podcast, you can use it for an audio book, you can use it for a micro course, you can use it for a YouTube show, you can use it for short form video. So it's having that, that skillset and then knowing that those are all steps. And I keep honing in on this dance analogy, but you're learning the pieces that you can then mix up into your own full, you know, production. Yeah.

And I'm gonna let you know that what you showed me on that first call, I was so impressed with it that I went out and did it myself.

Okay. Yeah. Tell me what you did. I want to know.

So. Well, one of the things that you showed me were these, these avatar created micro episodes of your podcast.

Yeah.

And I thought, man, that is brilliant because you can, you can own a search term or something like that. Very specific. And you're standing out because it's not like, oh, here's another article about that search term. It's like, here's some multimedia experience. So I took that and actually a little hack that I found was the public access station here. I live in New Mexico, but the public access station here, they're like, yeah, come on down. Use the equipment. No problem. So I was able to go and do the studio quality. Yeah.

Can anybody do that?

They said not all public accesses do, but I would call your public access in your town and say, hey, I just need to shoot. Because you really only need to shoot two or three minutes of training data, Right?

That is such a good idea. Okay, so hold up. Let's like, pause on that for a moment, because what. So what we're talking about is creating an AI avatar of yourself. Right. But in order to get this to work, you have to give it, like you just said, the two minutes of training data. But, you know, oftentimes people are recording it in their own home studio. But you could go use. Hello. Use your public access studio, or even going to rent a studio for an hour. You could then get some really great footage without having to be in the studio. I talk about it like that. I don't want to have to do my makeup every day, but, like, you don't have to set up your whole studio. That's awesome. I love it.

Yeah. And what was interesting was that. And so, you know, I get this question sometimes. What does that mean to train it? So if you're not aware, these models, they mimic the data that they've been trained on. So if you can present them a body of work that is your voice, your image, your tonality, whatever, then the model can more accurately recreate a virtual or a digital or an aiu. So the tool I used was hey, Jen. And I would imagine that's probably the one you used.

So we use a combination of 11 labs and hey, Jen. So I like the voice better in 11 labs and me too. There's a couple different things about the way that we record it also. So, um. Yeah, keep going.

I. I'm.

But yeah, we're using Hadrian.

This is very encouraging for me because I didn't. I'd never done this before, and you did it, and I was like, damn, she's a pro. Right. And so I kind of had to stumble through it myself. But I'm. I'm glad to hear that you're. You're API ing your hey Gen. I mean, your 11 labs voice into hey Gen. I guess. Yeah.

So it's actually, you don't even need to use the API. You can. But where you can also do it just like, get the voice the way you want it to sound in 11 labs, then download it and then load that into hey Jin as the script. So rather than using. So for those of you that have never done this before. It's so easy. It's so easy. So if you've never done this, what we, what we suggest actually, do you want me to go through the whole, like podcast framework?

Sorry, guys. I'm tagging Molly on all these different areas. Yeah, please, Molly, that would be fantastic.

Okay, so here I'm going to give you one of my favorite ways to do it. And then there's like five different paths that you could use for this. But one of my favorite ways to do this because it also ups your organic reach and gives you leads. So this is like really cool. What you do is you do a giveaway. Did I tell you this before?

No.

Okay, so you're going to do a giveaway. Now. We teach a system where you do a masterclass inside a small pop up Facebook group. And so I will do this. Every time I do a pop up Facebook group, I do this and we have like, I don't know, 30 or 40 pop up Facebook groups over the years. So in this pop up Facebook group I'll say, so I get everybody who is in this group is already vetted as someone who's interested in what I'm teaching. So I'm not like doing a giveaway on a public page for a hundred dollars. And then I'm gonna get all kinds of randos doing this. These are people who have opted in to want access to a training. So I'll say, hey, we're going to do a Q and a giveaway. All you have to do is ask a question about whatever your topic is, Ask a question below this. And then I'm going to actually create content based on those questions. You can give away like a $25Amazon gift card. You can give away a mic, you can give away a coaching session, a course, whatever, a book. So you give something away, but they have to ask questions in order to be entered to win. Then all you have to do is literally, and you can do this anywhere on LinkedIn, it doesn't matter. All you have to do is expand all of those questions, take your cursor, select them very slowly, hit copy, go to ChatGPT or whatever chat tool you're using and say, hey, I'm going to share a list of questions. Can you put them into a table for me with the name, with the headers, Name, question, and wait for this. If you've actually seasoned your AI assistant the way that we teach it, it can actually answer for you. So you say name, question and answer and then say answer these Questions based on my, you know, the information you have and my knowledge base because we're creating like custom GPTs, right?

Yeah.

So. So it'll go name, question, answer. You take that from the spreadsheet or from the table. You put it into a spreadsheet. And then I actually created eight podcast episodes while I was flying from California to Florida.

AI people. That's AI.

It's magic.

Yeah.

And so once I. When. So then I had the eight questions and the eight answers and then I went in and for the. I judged the answers to make sure that they were what I would kind of say. Then I came up with one. I wrote it myself, one full script for like a two minute podcast. With that two minute podcast, it's like welcome to the content club podcast where we combine the magic of you're weird and the efficiency of AI or whatever. Right. And it's in like my. The way that I would talk if I was like doing my own podcast, my radio dj, you know. Yeah. And so then I have that script as a template. So then I can go back to AI and say, okay, here's another answer. Now rewrite this answer following this template. So it's like today's question comes from Chris. He asks, right. So then by the end of that now I've got eight scripts written out. I take each of those scripts and I put them into 11 labs. So you can do this in 11 labs one by one or at this event. I hadn't even fully played with this because, like I had done it a long time ago. They've upgraded or updated 11 labs. If you have the higher level version of it. Yeah, you can do that project. Do you know what that is?

I've got the higher level version, but I don't know about the project.

I hadn't done it. And my client Marcus, who's amazing, if you ever need. I know Marcus.

Yeah.

Okay. I am obsessed with him. So he was like. He, he had done his whole book. Do you. Okay, so this is what he did. So he's like a trading Marcus, you say Marcus? Yep, Totally. Okay. We met actually at the very first Jasper retreat in Hawaii. There were eight of us. Oh, wow. I don't know if you know this existed, but yeah. So he was here and he. And if anybody is ever looking for like trading stuff, he's so awesome. So he recorded half of his book, like hours into and then put those that into 11 labs and then mixed it up. So part of his book is real and part of his book is AI, which I Think is so smart.

Wow.

I know.

Yeah. And he's also got all that training data for 11 labs from his.

That's exactly. So then if you do that in, like, the project view, you can actually load, like, eight episodes at one time. And you can. So if you've not used 11 labs before the way that it used to be, you would load, like, you'd train it on a little bit of audio, and then you can type a script in, and it will make the script in your voice. Now, what we teach is that you give it at least three different versions of your voice. One is. I call it Podcast Molly, which is like the one that I just did, the welcome to the Content club podcast. Right. And then the other one is Whisper Molly, and it's kind of like npr. And so there's a lot of vocal fry and having experience as a musical theater performer. I have like. Like, I was a vocal coach. So there's, like, things that you can do to change your voice. So I give it the Whisper Molly, and then there's one that's like CTA Molly. That's just like. So go click the link. Da, da, da, da. It's more. Go to the thing.

Yeah.

So you can mix those voices within 11 labs so that you have different nuance to your speaking, because that's what you actually do if you are an effective communicator.

Interesting. So are you within one project? You can switch between voices.

So that's what I didn't realize until Marcus showed me. Yes. So you can. Because I just, like, hadn't really played with it in a while, which is honestly half the reason I teach things, because it forces me to figure them out.

Sure.

So. So before I was editing little pieces together, which was taking forever, but the way these projects work, you can switch the voice by just selecting the text, and you can switch the voice within the project, which is awesome.

Super cool.

Totally.

I had no idea.

I know. It's awesome. So then you download that audio once you have it the way that you want it. And then. So for those people who don't know, eleven Labs does just the audio side. Hey, Jin. Does the video side. And in. Hey Jin, after you record your. What do they call it? Like, your training data? I don't know. So you have to give it two minutes, which it feels like the longest two minutes ever. You have to give it two minutes of you speaking in order to create the avatar that it's based on. And so with those two minutes, while you're recording those two minutes, I. This Is like, my usual advice. And then again, one client came back and was like, this is weird, because the way that I talk, I will look up in the air sometimes when I'm thinking, or if you're watching the video of this podcast, like, then I'll look down. Cause my keyboard's down here. And then sometimes I make weird faces where I, like, squint my face a little bit. So I do all of that when I record the video. But the problem was is that some of my clients did it so dramatically because they were trying to emulate what I said to do, that their videos then looked like, oh, no, I'm looking up. Oh, no, I'm looking down. Right. It looked really weird. So what you have to actually do is come with me on a little journey back to when I was in college. I walked into my theater class, and on the wall, there was a sign that was a giant chart of everything it takes to be a true actor. It was all these different pieces, and you could see the lines going up. It made you feel like you had to stand kind of on your head to read it.

Right.

But on the very bottom, it had this huge thing that said, work on one's self. So if you don't know how you speak on camera, when you create these things, it's not going to sound like you. You have to figure out who you are before you ify your business.

Love it.

Yeah. So then one of my clients, who's also an actor, she was like, okay, I did it with the looking around the way that you do. But then I also just pulled my own phrases that I say. And she's like, I said those. So really try to treat it the way that you actually communicate. I move my hands. I dance around a lot. So when I first did it. Hey.

Jen says, don't do that.

Oh, my. That is exactly what I was gonna say. Do you remember what it says?

It says, don't do that.

Yeah. It says, close your mouth in between each sentence.

Yeah.

Who closes their mouth in between each sentence?

Avatars. I'm gonna go reshoot some stuff because I. I followed. I followed the rules, and.

Yeah, no, my husband called it Botox Molly. When I followed the rules, because it.

Was like, yeah, that's what I look like. Little square.

Totally. So after you do that, you have this, like, template, Right. Or you have this avatar base, Then you add text into it. So when you add the text into it, you can either type it. You can actually record it with your own voice. Which is my favorite way to do it because I don't necessarily mind recording the audio, but sometimes I just don't want to get on camera.

Sure.

Which is like blasphemy as a creator, I suppose. Right. But and then the other way, the third way is that you can actually load audio in. So you can just pull that file straight from 11 labs and load it in.

That's why I do this podcast, because I learn all these things from all of you people who are doing cool stuff with it. So for anybody who's listening, if you've never been on heygen, it's H E Y G E N, we'll put it in the show. Notes go there. It's free to set up a two minute. Like you can spend a couple minutes and you're gonna blow your mind if you've never seen this before. Same thing with 11 labs. They've got more advanced versions you can pay for that are more fine tuned. But this, the, the barrier for you to test and play with this stuff is extremely low. So we've been talking about. Hey Gen. And we've been talking about 11 labs. Hey, Jen. For the video avatar, 11 labs for the voice clone, I guess. Yeah, yeah, super cool. And this, this is a perfect example. So I talk about this concept, Molly, of people starting to think in AI, like, yeah, that's great. I can go watch all the little, the magic tricks that people do online. But that doesn't make me like an effective user of generative AI. It's not until I understand how they made that stuff and then I can start to go, oh, well, I can do that with this process or this process or whatever. So what you just talked about to.

Make sure that it's actually going towards a result. Because we can be so focused on how cool this stuff is. Which. And when I say we, I mean I myself is included in that. Right. Like when I first did the podcast, I really just did it as a test to see, okay, can I do this while I'm flying? I did those eight episodes, I posted four of them and then I didn't do anything with it for like two months. So finally, because I was selling this AI podcast thing, which again was. I don't even. I have like four podcasts out in the world. You can go listen to my. I have like a glam podcast. I have the Elevate youe Awesome podcast. Like all old podcasts, the Content Club podcast is our newest one. But for me, teaching people how to create this podcast thing wasn't even about a podcast. It was about how to create how to give yourself this skill set that you can then use for all sorts of things. So, like, one idea we came up with was as an faq, imagine if you're selling a product and you often get questions or objections. If you create a whole FAQ database of things that squish the objections before someone comes to a sales call and you're open about the fact these are created with AI, you're still instilling that belief, and it's creating that connection point between you and the potential client that would be. It would take you forever to do, but you can have a team member do that.

So you're saying do that in an audio or a video avatar as the answer for the faq.

Yeah. So like create.

Yes.

Here's one of our members is she helps financial advisors. And so she is mainly on LinkedIn and she was, like, trying to figure out how she could use this. Well, she has people and she does marketing for them. So she has people book a call in order to become a client, and there's information that she wants to make sure. Like, we have a whole list of buying beliefs that we instill before someone talks to us. And so in that document that you can send ahead of time, like, here's some questions that people often have before coming on or, you know, when they're on this call. I'd love to get right to the meat of the matter. Watch these videos before coming on.

Love it. Yes.

And. And even if they don't watch the actual video. So this particular person came to the podcast Pretend Cruise, and then she did an AI avatar and she called it fake her. Right. And she posted. It was like an AI avatar that she was like, this is my avatar. If you want to know how to do something like this, just like a regular video. But what I notice the most when I see people's AI avatars is that if I am actually just scrolling through Instagram, I'm honestly not clicking all that often. You know, like, I don't click on every single video. Sure. But when I see a title and someone moving come across my screen, my brain instantly is like, oh, that person teaches that thing. Like, it instills that authority without me even watching the video.

Yep, yep, good point. So now you can create. So, okay, you've got this. This type of stuff. How else are you using this framework or the tools that. The tool stack that we've talked about here for content creation outside of the podcast?

Okay.

Get the secrets.

Okay, so one of my favorites. I don't know If I can show it, I don't know if. Would it screen share here? Yeah.

Okay.

I'm gonna actually. So at our event, and I've done this before on, like, webinars and stuff too, but it was really funny, I thought, at the cruise. So I. I'm gonna pull up my slides from the podcast Pretend Cruise. Okay. Aifi, your podcast. So, okay, so basically what I did was I'm gonna find it. You know, when you're first starting a webinar or. Or a masterclass or speaking at an event or something like that, there's always this little bit of time where people are coming in and you need to kind of like, you know, get the. Get the things going in the right direction. Well, we did this. Okay, so I'm gonna. Can I share my slides? Is that cool?

Yes. Do you see the link down there?

So this is our. Our little podcast, right? The Podcast Cruise. So they're here on the cruise ship. And then will you be able to hear this shared sound?

Let's try it.

Let's try it. Okay, so then this is what I played. Welcome to the podcast Pretend Cruise. You are going to have an amazing time. You're going to learn so much that you will be able to turn into more fun, more money, and a bigger impact. We cannot wait to get started. Please welcome your hostess, Molly Mahoney. So, like, using it to introduce myself.

That was a very good avatar. And it looked like you because you're moving and you're like, that's.

And it's a little weird. Like, the mouth wasn't perfect on it, but I actually did that one kind of quick in the morning beforehand. So I wore the same outfit that I was. I recorded that temp. I don't. What do you call it? Like, the training model. I recorded that training video. So it was my same self. Like, literally my hair looks exactly the same as it does now. I had like, you know, the same earrings, the same clothes on. And then it introduced me. So I like to use it to introduce me or to like, give myself shout outs while I'm doing master classes, which I think is really funny. Another super random idea that we came up with, which I'm so excited about. And I don't think I've even. Actually, I haven't even watched this one yet. I created it, but we haven't used it yet. So we. And this is like, we've never. You and I have never talked about this. We have over. Let me actually look. We have almost 200 million views in Giphy. Really? Yes. And I don't know anybody talking about this. So this is like. If you're listening to this, listen up. We're at 379.5 million views on Giphy. Oh, my gosh. My team loaded a bunch just recently.

And these are gifts that you're making.

Okay, I'm gonna show you. So we have. So if you're not watching the actual. If you're not watching the video version of this, go find. Where is this? YouTube.

It's going to be on YouTube. @ Chief. AI. No, at using AI at.

Work. Okay, so these GIFs here are all searchable.

On.

Yes. On messenger, on text message, all of these different things. Like, I have Perry, Perry.

Belcher.

Like, okay, so These are all GIFs, and some of these, like this one, 4.78 million views, and it's my face jumping around saying, it's the weekend. Right. So this helps to instill your brand, like, authority because you are showing up literally everywhere on Christmas in 2020. Yeah, it's. It's wild. And it also, like, I use these in my slides all the time. So again, we're looking for those touch points that help to bring that connection piece. So imagine if you could use AI to create.

These. Yeah, you.

Can. So I just did this, and like I said, I haven't even shown my team this. So what I did is we actually. Maybe it didn't work, I don't know, but we. I'll show you this one later. So what we did was I have a script that I give our clients that's like, hi. You know, no. And it's like, stop. Omg. It's all these kind of emoji type.

Words.

Yeah. And then we create GIFs based on that. But my team had been waiting for me to send them a video with. Because we do, like, giphy search term research before we create these. And they had sent me a bunch of words, and I was like, oh, my gosh. We could just use hey, Jen. To record those words. So.

Good. So good. I love it. I love calls like this where it's just like, bam, bam, bam, bam. Use this, try this, do this. We're doing this very cool stuff. So in the operation of your business, outside of what I know that your business is content creation and that sort of thing, but in the operation of the enterprise, are you using AI in any particularly clever.

Way? Yeah. So I mean, we're using it for SOPs and things like that also. Which is great. Right? We're also. And I mean, do you mean to Talk more about.

That. You know, actually I do, because we have a process and I'll going to compare.

It. Okay. So I mean, simple, like use Tango or a tool like that, that as you're going through and doing something, you're documenting what you're doing. So then everybody on the team has that process documented, and that's like the basic, easy way to do it. Another thing that we'll do is with all of our, like our coaching calls, for example, or if I'm recording a training for whether it's a client or somebody on the team, to be able to have that transcript. And then you can create written guides based off of that. So like the podcast system that I just went over, I taught it, then I put it into AI to do a written guide. Then I use that written guide as a lead magnet, whatever. But it's also my team is now following that same written guide to be able to create the podcast without me. So things like that. What's your.

Process? Pretty simple. And I learned it from a past guest that we have named Jody Cook. Jody, she told me she records what she's doing with a loom. Loom spits out the transaction, the transcription. I don't know what she does with what her process is, but we built a custom GPT that is trained on how we like our SOPs played out. Yeah, we'll just take that transcript, load it into that GPT and then it's. It's 90% there. It still needs some screenshots and things like that if we want to put them in. But the process of recording what I'm doing anyway and just taking a Transcript and taking 30 seconds to build an SOP is much more approachable than the old way where it was like, like we'd have a VA that would be busy for a week or two, like documenting processes, and that's not the case anymore. It's.

Beautiful. I love it. So I don't have a GPT like that. I'm going to make one. We, we have GPTs for the processes that we're using. So this is like on the process side also. But in the content club, we teach, which is what Dancing With Jarvis is called now. So in the AI Content club, we teach how to create a month of content in, in like literally two clicks. And so. But when you do that, you have to type the prompt in. So the, the GPT that we have that's seasoned in my voice. There's also three other things that it can do. So if someone says create a tree of beliefs for this offer. It knows exactly what the tree of beliefs is and how to write it and format it and everything. If someone says run the super prompt, that's what gives us this whole month of content. And all they have to do is say run the super prompt. If someone says so we use a type of a post called a ladder post, which is to get people to comment below. And a long form ladder post is more of like a story where they're revealing like some sort of big aha. And so if they say create a big win ladder post, then it says, great, before I create that, I need to know these things. It asks the question and then it will write the actual ladder post for you. So we've got some of those things built in, which can be really helpful for us also. Another thing is like just for market research, all of those questions that we're using can then be turned into ads, can be turned into copy that we're using in our emails and things like.

That.

Brilliant. A lot. Yeah, it's.

Cool. Yeah. So when you mentioned tree of Belief, I realized I must have seen you speak at one of Perry's.

Events. Oh yeah, I spoke at both the first two AI Bot.

Summits. I was at the bot summit in Orlando. I, I never sit in the room though. I'm always like, I'm always at the back of the room. I'm in and out and. Yeah, yeah, yeah, I remember Tree of Believe. This is.

Awesome. I was there. Hooray.

Yeah. So are you. For those of you who are product owners out there, this question is going to be particularly appealing. The GPT that you referenced, are you building those and then using those as part of your fulfillment or deliverable for your.

Clients? Yes. We have a couple of different ways that we're doing that. Some are straight up, like in our programs. We only share them for members. But then also we have a few done for you clients and each of them get their own custom GPT that their team then can build also. But then we have on our side and so we give them like the Google Doc of what goes into the GPT so they can have it for their team as well. And then we also have a whole system with using GPTs as a lead.

Magnet. Uh huh. Makes perfect sense. I do want to hear about that if you want to talk about.

It. Yeah, so I can show you.

Because I think it's pulling this up, folks. GPTs are, it's very simple, Google. You can, you can jump on YouTube and type in, how do I build a GPT. It is the power of 4.5, or chat GPT's most powerful model, but trained on a very specific subset of data that you provide it or a way of writing that you provide it. So it's very easy to build your own custom. A custom.

GPT. It's really cool. So I'm going to show you. We have. And I'm going to actually bring up. Oh, I didn't put. I wrote custom GPT with no space. I'm going to bring up the whole, like, process of how we're actually using this as a lead magnet. Because, dude, this is. You're going to, like, freak out. Okay. So this is one of the big things that we teach, is that you're. Your videos are not the thing. Your videos are a key to unlocking conversations. So for us, what we really want to do is be in conversation with people so we can present the opportunity to work with us at a different level. And sometimes, like, if you're a. If you're just starting out or if you're more niche and you're not, like, overloaded with conversations, this can be really awesome. Once you get overloaded with conversations, it's like, oh, my gosh, I'm drowning. And I like to say it's that you're like opening a bottle of social media champagne and then you've got to put the bubbles back in the box. So this one is one of those. It's a little wild. And you're gonna see it's wild. So watch this. We start on. In this one, we'll start on my Facebook personal profile. And so this post right here, it's so simple. It's like the shortest post ever, dude. New custom instructions on Chat GPT. Oh, shoot. That's not even the right one. Dang it. But this will help also. Yeah, the one underneath it was right. But this. So this was when custom instructions first came out. This was before custom GPTs. And so all I said was this will allow you to set your brand voice for every chat. I just did a video on this. Do you want it? I'll show you how to customize properly so you can get content that's unique to you. And I'll show you how to set it up, too. 533 comments on this. And then what we do is these. The video that I'm sending them is often inside a Facebook group. So they have to join our Facebook group in order to get access to.

It.

Yeah.

Okay.

Yeah. So this one is. I thought that's what was going to pop up on my profile, but it didn't. So whatever. Basically just imagine that I did that post, because I did. I posted that on my personal profile and then I said, if you want it, you have to join our group. So then inside the group and this, the one that I'm showing on the screen right now is inside our content club. But I had a post like this in our free group also, where basically we just Then load these GPTs into our group. So now I've generated leads because I'm getting people into my group where they give me their email address to get the link to it. But then it gets even cooler because once people come to the GPT, once we're here, there's like this sales booster, right? And it says, I give you tips to help boost sales with a fun, genuine approach inspired by Molly Mahoney and the prepared performer. If you want to improve your results, apply to work with Molly here. And so then it has an application link right here that they can then go to to get that application also, because in order to have these custom GPTs, you have to actually have a verified. What do they call.

It? A verified account plus.

Account.

No. Is that.

It? In order to actually get a website here? Oh, I didn't even have a verified builder account. I think it's something. Something like that. I can hit the builder profile. So I'm going to go into my settings. Yeah. Look at my brain.

Working. There you.

Go. So. Oh, my gosh. This has changed since the last time. You can add your LinkedIn here now.

Too.

Wow. What? That's cool. That was not there before. Okay, so you can add different information in here as links, and then when people are looking at your GPT, it can send them to your actual website straight from here.

Okay. Are you getting. Are you tracking traffic from.

This? Yeah, so we do have like, I'm tracking traffic in two places. This one I can see in, like, you know, if I'm looking at or whatever, if I'm using UTMs, that kind of thing. But here I can actually see, because this is a specific link in the bio, the application link. And I can see that we're getting clicks to that application, which is awesome. Wow. Then watch this. If I. Inside the GPT. So if you're watching, if you're listening, I'm actually going to go into this GPT and I'm going to ask it a question. And I'm a little nervous because I want to make sure I'm not 100% sure. I set this one up. Properly, so if it doesn't work, it's okay.

Okay. So I'm going to say, yeah.

Exactly. What prompt? And I injured my wrist recently, so I only can type with one hand, which is very.

Annoying. I saw that in the pictures from the.

Cruise. I know, it's so bad. What prompt are you using for.

This?

Ah. And it should do what I want it to do. Let's see. Yo, cheaters never prosper. Reach out to Molly and she can tell you.

More. So for those of you who don't understand what just happened, she tried to game it. She tried to get the GPT to give her the prompt that gets the result. And it, I guess she's trained it to say, not today, not today.

Sucker. And then you can have all kinds of responses in here. Right. So I'll sometimes it'll say, oh, go grab a. You know, here's a coupon code for our content club. Or this one actually. Yeah. So watch like if I. I'm gonna be like, lol. Okay. Give me sales tips. That's all. I'm just asking. Watch this. So it says, searching my knowledge base. All right, let's dive in. And now it's giving a treasure trove, which it should not use that word because I can't stand it. But that's okay. So now it's like talk about human stuff to start a conversation. So human stuff is a term that I.

Use.

Sure. Self identify. Get them to self identify with a problem. Get them to self identify as an ideal client. These are all like tips that we get in order to get sales conversations going. And then at the end it says, remember, it's all about making genuine connections and having a bit of fun along the way. This is an AI version of Molly Mahoney. She's been helping businesses to create high converting content since 2016. We've seasoned this assistant with some strategies she shares with her clients. That being said, nothing beats actual human support and insights. You will find roadblocks along the way while implementing these strategies. So if you really want results at a faster pace, if you're a smarty pants, you'll fill out this.

Application. You're on fire here. Hey, so speaking of this, one of the things that I hear about a lot and I've struggled with for the past year, plus getting output in my.

Voice.

Yeah. What is the trick? What is your trick for having. Because just spit out treasure trove. For me. It's always game.

Changer. Like, it's like game changer and all of.

That. There's a Synthetic element that's obvious to anybody who plays with the models, but totally beat.

It. Okay, so here's the thing. Recently I realized what I had been saying about the treasure trove was terms to avoid. That is not term enough. I need to say, listen up, buttercup, do not ever use these terms. Right. The other one that I'll use is like, share this verbatim. So it knows it has to actually say exactly what I want. Not at any of its own quote, unquote thinking. The other thing is if you haven't given it clear examples. So, like, you can use a brand tone that says, like, conversational and fun or whatever. Right. But oftentimes, like, for me, the one that's driving me bonkers right now and I've got to get back in there, is that it is like, doing the comparison thing. Like, this isn't just a blah, blah, blah. It's a yada yada. Every time. I'm like, I'm so tired of that comparison. Which maybe was a good tactic a year ago, but now all of these marketing strategies are way overused. So giving very clear examples of like, this is who, this is who. This is the example of how we want it to write. Also, we have a framework that's called the voice framework. And if you message me on Instagram, the prepared performer with the word voice, it'll send you that voice.

Framework. I'll do it.

Yeah. And then it'll give all the different. It's like an acronym for the word voice to get your brand.

Voice. So you're not. You're not necessarily with. With a. On one of these GPTs are you're giving it what past Facebook posts and past blog posts and transcriptions or what are you giving it.

To? Yeah. So we have a whole model for creating your brand voice, and part of it is getting really clear about who you are as a human being. So forget about your offers. Who are you as a human? And when I was talking to Jeff Hunter about this, he was like, oh, my gosh, I never even thought of telling my AI Voice what I wear. But if you know Jeff Hunter, like, he wears exactly the same thing everywhere he goes. Right. And so he added that into his Persona method. We were at this event called Supplement Millionaire, which was cool, but he was like, I never even thought of that. So we have a framework called the Quesadilla of Awesome that's about how to identify your unique awesome. And there's things like the fact that I wear giant earrings all the time is going to be. I'M a little.

Extra.

Right. But then I've got to tone it back so that it's not too extra. So it's finding this. This balance. After we go through that whole process of who you are, who your ideal clients are, what your offers are, then we'll give it. I have every post I've ever written on my personal Facebook profile in a spreadsheet since.

2018. Wow. And you just fed it.

That. It's categorized by engagement, so it has how many likes and how many comments. So even to the point of my. My mom passed away last year and I had done a post about my mom and it. That was part of. I didn't even think about it, but that was part of what I fed it. And it said knowing the way that your community responds to things about the like, for example, the passing of your mother shows how empathetic and connected you are to your community, which I was blown away that it picked up on that kind of thing. So if you don't have data like that to feed it, it's going to be.

Hard. The. The quest continues. Molly, we could geek out like this all day long, but here's what I want. First, I, after you and I spoke, I went and signed up for some of your stuff. So I'm a client now. And here's what I want is I want people that are listening to this to become a client because an endorsement and it's, you know, uncompensated by all in all regards. There are a lot of people that teach a lot of things out there, particularly with content, leveraging AI to do it the way that Molly is doing it is unique. It is different. Is these frameworks matter and they get you a result that if you don't have those frameworks, and this is coming from obviously decades of experience in this stuff. If you don't have those frameworks, the best you can hope for is that the models give you something better than a blank sheet of paper, but definitely not cut and paste. And what Molly's talking about here is stuff that gets you so much closer to cut and paste that the true promise of AI is delivered. So how do people find out more about this stuff? No, I'm.

Serious. Yeah, well, you're the best. First of all, you're the best. I mean, so you can message me on Instagram with the word voice that will get you access to that prompt that I talked about, which is super cool. Again, my Instagram is the prepared performer. And then if you go to Molly Live, so M O L L Y Live. You'll find everything that we're doing and then maybe Chris, you and I can talk about, like, I could give you like a special coupon code that you could hide in the Show Notes. It's like just for people.

Okay. Love it. I would love for more people to. To be doing it the way that you're doing it. So.

Cool. Sweet. So we'll make a secret. You have to go to the Show Notes. So where do they go to the Show.

Notes? They can go to the Show Notes on any of the episodes. The show notes will list all of the links. If you go to Apple Spotify, our using AI at work website, all of those things, we'll have Molly's. That's very cool, Molly. Thank you for the generosity there. And as an aside, me and Joshua Pellisser. I don't know if you know who Joshua is from Realtime AI, but we're. Yeah, we're hosting an event in Austin 6-6-7 and 8. And you're local to Austin.

Right? No, I wish. I love Cole. Witty. I didn't, like, respond to that. I love Cole so much, but I live in.

California. Ah, okay. Well, there's an open.

Invite. That sounds.

Fun. Yeah, there's an open. It's the worldaisummit.com. but yeah, it's a beautiful site. But I would love for you to be there as a guest if nothing.

Else. I just looked at my calendar. I'm gonna be in Barcelona with.

Marcus. Go to Barcelona. Have fun. Have a blast. We'll send you the recordings though. But this has been a fantastic episode every time. It hasn't been many times, but every time that I've gotten the chance to. Now that I remember you from Perry's, like, I. I've been around the block. I've seen a lot of business stuff. I don't write a lot of stuff. I don't take a lot of notes. And I'm not impressed with tactical stuff because usually the tactics are one offs. But what you've shared in the way that you share it, you're thinking in AI and more people need to be doing that to get the. All the juice that you're squeezing out of these tools. And it's been.

Fantastic. You're the best, man. Thanks so.

Much. Thank you. I'm so glad we had you on this thing. This is.

Amazing. Ditto. Thank.

You. Wonderful. Thanks, everybody. We'll have. And please reach out and follow what Molly's doing. It's incredible.

Stuff. Yeah. Message me, say hi. I like talking to people. I'm a.

Human. Thanks everybody. Thanks for tuning in to Using AI at Work. Don't forget to subscribe for more conversations about how to use AI at work. Work. And a special thank you to our sponsor, Chief AI Officer for empowering businesses with AI education and training. Visit their website for a free AI readiness assessment and AI strategy guide to help you get started using AI at work. That's www.chiefaiofficer.com. full thanks to our producer Evan Desaulnier for making this episode possible. Follow us on Twitter at the handle Using AI at Work Work. And visit www.usingaiatwork.com for free resources to help you harness AI in.