35: Using AI for Targeted Marketing Techniques with Joshua Boswell

Welcome back to another electrifying episode of the Using AI at Work podcast. I'm Chris Daigle, your host, and today we're diving into some seriously game changing stuff with a guy who's not just talking the talk, but walking the walk. Joshua Boswell from Strauss Marketing. Now, Joshua isn't your run of the mill guest. This guy's got 11 kids, has trained over 40,000 entrepreneurs, yet still found the time to master the art of AI and business. And how did we end up here today? Well, it started when Joshua reached out to invite me to one of his elites under the radar masterminds that led us into a deep dive on AI. And before I knew it, I realized this was a conversation we had to bring to you. So let's get into how AI is a powerful tool that can revolutionize your workflow, boost your productivity, and give you the edge you need to dominate in your field. So whether you're a C suite executive, a solopreneur, or just someone curious about how AI can make your life easier, you're going to want to stick around for this one. So buckle up because Joshua's about to drop some serious knowledge that could very well change the way you work forever. Let's get started. Welcome to Using AI at Work.

I'm your host, Chris Daigle.

Each week we'll be learning how today's business owners, entrepreneurs, and ambitious professionals are getting more done with smart use of tomorrow's tech. Let's get started.

Okay, everybody, welcome back to the Using AI at Work podcast. I'm Chris Daigle. I'm your host, and my guest today is Joshua Boswell of Strauss Mount Marketing. And Joshua and I, before this interview, had a chance to get to know each other a little bit better. How this started was he actually reached out to me to see if I had any interest in participating in a very, I guess, elite and discreet mastermind that he runs. He felt that I would be a good candidate for it, and that led to conversations about AI and that ultimately led to where we are today. And you know, one of the things that I think that is distinguishing about what Josh was done in his career is that he's done it with a large family, not just figuratively, but literally 11 children. And. And that time has trained over 40,000 entrepreneurs and business professionals on marketing copy. Being a better business leader, being a better human being. And Joshua, before we get started, maybe you could take a moment, just kind of share with people what's important to you when it comes to business.

Yeah. So what's important to me, I actually wrote a book called the Bridge Builder Method. And the Bridge Builder Method is at the core of it, the technical side of it, it's really about the marketing of the technology behind funnels and AI and how it all works and how you can advance your business. But, but philosophically behind it. And this kind of answers your question. Philosophically behind it is this idea that really all human beings are on this value journey. Right. We're at a place we're at right now and we have a place where we want to go and wherever that is, that's money or relationships or life experience or self awareness or whatever the thing is, and we essentially, in business, our role, I believe our role is, is to be the bridge builders. We span the chasm between where people are and where they want to be. And of course, we collect money in the process so that we can keep doing that. And that's great. I'm a big fan of capitalism and profits. But fundamentally, like my philosophy on business, and really why I wanted to have this conversation with you is I really think that we have, as entrepreneurs, as business leaders, founders and developers, we have a responsibility to our fellow men and women, humanity to help them get from where they're at and progress to where they want to be to build that bridge.

We'll jump into the AI side in just a second, but I'd like to kind of pull that thread a little bit. Tell me. We've got all kinds of interests represented on this podcast. Everything from ambitious employees, C suite, solopreneurs, coaches and consultants, and just the AI. Curious. And they, they may not be that familiar with entrepreneurship.

Yeah.

And you mentioned that your belief is that we have a responsibility as entrepreneurs. And I'd like to kind of address that a little bit more. I'd like to hear more about your philosophy about what you think the obligation is. Because not everybody can be an entrepreneur. It requires a certain temperament, a certain constitution, for sure. But for those of us who are wired like innately to be entrepreneurs, what do you think our obligation or responsibility is to the rest of those who aren't entrepreneurial?

Yeah. So Chris, such a great question. So let me, I'm actually going to go back and modify the question just a tiny little bit. One of my clients friends end up being somewhat of a mentor is a guy named Paul Zane Pilsner. And I'm going to talk some more about Paul in just a minute. But Paul coined a phrase that he called intrapreneurship, and this was really targeted toward individuals who were inside of a company either, you know, just an employee, mid level management, upper management, you know, C suite, whatever it is. And his, his idea was, is that all of us a, have a responsibility first and foremost for our own life, our own responsibility, you know, for own lifestyle, for own likes, dislikes, et cetera. And so he took this idea that like, okay, you know, entrepreneurship, and entrepreneurship is essentially just an attitude of taking responsibility for outcomes, right? So sometimes the risk level, you know, we have a higher threshold, you and I as entrepreneurs, sometimes we have a higher threshold for. But it was like, well, you know, it was like, well, okay, I'm happy. I'm willing to risk five million, ten million, a hundred million dollars. And some people are like, I'm not really into anything. I'm really risk if my company will fold next week. That's about, that's my tolerance level. There's no right or wrong in there. It's just some people are wired different. So this, this entrepreneurship or intrapreneurship is this idea that we're responsible for outcomes first and foremost for the outcome of our own life. And then if you're inside of a corporate environment, an outcome for whatever's been designated as your responsibility for providing value. So first thing is, you know, that responsibility for, for outcomes and the outcome really represents a value. And I'll talk about this here in just a little bit more. But, but fundamentally what it is is that money is just a value exchange, right? So you have this amazing thing where you're like, okay, I'm gonna show people how to use AI. I'm gonna show it how to improve their life, how to do better at jobs, how they can like, you know, streamline their time, et cetera, et cetera. And you're providing this just incredible amount of value. And in exchange, the rest of us out here in this world are going, man, okay, Chris, thank you for giving that value. Here's some value in our exchange that's called money. Stored value. We're going to give that money to you. Okay? So, so in terms of our responsibility, the reality of it is, is that nothing happens until something happens. And so if we don't have a profit motive, so we have this motive for creating value. We have this motive for taking responsibility. If that motive isn't there, then who builds the, you know, who's building the software and the hardware and the technology and the insights and the resources? Who's putting the cars together and the clothes together? And it's like we do all this because we have this desire for value or for outcomes that we want to have in our life now as entrepreneurs, just to, you know, philosophize with you for just a minute, for whatever reason, we've been, we've been given that little bug in our head where we have an, I talked about that, you know, the chasm, the gap. And we have, we have these goals and dreams, ambitions of, you know, they're multifaceted. But almost always every successful person I've interviewed and I've done, I've done close to 150 interviews with billionaires and eight figure millionaires. So like I've really tried to crawl inside the heads of people are hyper successful and in almost all of them have a, have a, first of all they've got a desire for end profit. So they, they want to make money so that they can have security and lifestyle, etc. But all of them in connection with that have an intense desire to better humanity, to be of service. And it makes sense if you think that money is stored value or exchanged value, it's like, okay, well if I don't help humanity, I'm not going to get very far. Right. And so I think that if, if the world is going to progress, if we're going to advance, if we're not going to stay just where we are right now today, then we as entrepreneurs have a responsibility to keep pushing toward increasing the value proposition for our fellow mankind so that they can grow and come along with us and that, so that we can grow and achieve our dreams and goals. And you know, there's, have you ever seen National Treasure? You know they read a section out of the Constant or the Declaration of Independence and essentially then he translates and he says what that means is those who have the ability to do, have the responsibility to do.

Love it.

And that's how I feel.

Nice.

Right.

Okay.

Well maybe it's the fatherly maybe Chris, maybe it's the dad in me. I don't know. It's like as a dad of 11 children, I think I got this responsibility to help these guys grow and become. And I really feel that way.

Yeah.

Towards others.

I'm halfway there, I've got five. So yeah, I don't think I'll catch up at this point.

Well, as my sister in law always says, it's not a race, but if it is, you're winning.

So I would concur. Okay, well thank you for clearing that up. And that really kind of sets the, the foundation for the rest of what we're going to talk about because for those of you listening as we discuss how AI is being used in the business here. I want you to consider his positions through the lens that was just shared that this is an opportunity for you to embrace the responsibility for the results that you're getting out of life generally and how AI might be able to support that. So onto the topic of the podcast, which is using AI at work. I know that you run two businesses at least, and you advise probably countless others. How is AI coming up in the conversation? Let's start with maybe what you're hearing from your clients. We'll be back after a quick break.

Break.

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Yeah, so great question. At this point in the history of the world, it's almost like, how is AI not coming up in conversations? And if, if you'll indulge me, I want to, want to go back to Paul Zane Pilsner for just a minute and tell an analogy that he had because it'll give context to the conversations that I'm having with my clients and that they're having with me. Okay. So in 19, I think it was 91 or 92 somewhere back in the early 90s, Paul wrote a book called Unlimited wealth and very prophetic. It's just incredible book. He opens up this book with a story. It's sort of an analogy, you know, a metaphor about 10 people, 10 families that live on this island. And the economy is driven by everyone being a fisherman. So the way that people live and they eat is they, they all go out, they fish every day, they bring home their fish, they eat and then they go out the next day. Rinse and repeat, right? So that's the way, that's the lifestyle, that's what they do. And then one day a guy gets one of the islanders, gets a thought in his head. He's like, well, maybe I could do this better. And so he invents a net, new technology, this net. And so he goes out and in a single throw, single cast, he can catch all the fish for everybody on the island in One swipe, not all day, not all morning. Throws the net, grabs all the fish. So he comes back in the village and he's like, he's like, hey, I got fish for everybody. Well, that, that's really cool. But after a couple of days, pretty soon everyone's getting fat and lazy. And he's thinking, he's thinking, I had a charge for that. Like there ought to be some kind of a value exchange going on here. So now you've got, functionally, you've got 90% unemployment on the island, right? Because everybody used to fish. Now only one person fishes, 10 people. That's. That's where it is. So everybody starts saying, okay, well, he says, look, I'll give you a fish if you will, you know, build me a better hut. So he's exchanging this, hey, my daughter got sick. I'll give you a fish if you figure out how to help her be better, you know, get healthier. And so what happens is, is that the net, this new technology on the front end creates mass havoc because it creates 90% unemployment, functionally. But on the back end, what happens is human ingenuity kicks in and an exchange starts to happen. We can go deeper in the analogy, but here's what I want to point out, Chris, and that is the net. The net essentially was a great thing. It's what allowed for advancement. And in our world today, I believe that the biggest net in the history of mankind, ever, underscore, exclamation point, period, is AI. And I'm going to say AI combined with advanced robotics. Because we're starting to see a convergence of these things, which is. And so what'll happen and what we see happening is we see two different groups, this displacement of what's going on. Here's the conversations, here's a high level conversation. Then I'll talk about the technical, functional stuff that I'm seeing. When I saw that, I started having that question run on my mind. It's okay, well, if AI takes over, a lot of stuff. Like the CEO of Nvidia, he did a talk a couple months ago and he said, look, if it moves, we're going to automate it. We're going to displace human beings, we're going to functionally automate it. Like, well, that's nerve wracking because my fingers move. If I'm typing something that can be automated doing dishes in my house, that's not too bad. I could handle that automated, right? So, you know, Elon Musk is like, if it drives, we're automating I mean, so the, so there's this idea about this displacement. So it's this huge net. So I went back to a number of people and some new people I never interviewed before, and I talked to specifically three specific billionaires and I talked to another dozen, you know, eight figure millionaires. So, so again, hyper successful people, at least in my books. And some people are like, oh, billionaire, I'm a trillionaire. So. And I asked him the question, I said, you know, if a lot of this stuff, if AI and advanced robotics starts to displace a lot of things, then where does the value exchange happen in the future? What does that look like? Right, because, because there's an expression that says you're not going to lose your job to AI. You lose your job to someone who knows AI. And I think that that is it. I think there's truth in that and I think there's also half truth in that because some people, like one of the industries that I've done a lot of consulting with is copywriters.

Yep.

And, and right now, statistically, globally, somewhere in the neighborhood, depending on what stat you look at, somewhere between 40 and 60% of copywriters have now been displaced because of AI. Wow. Right. Yeah, it's, it's big. Now this is not a, this is not a scare tactic. This is a hope, this is a hope conversation. So as I talk to all these super successful people, here's the consensus came down to two different things. One was of course, anyone who's in the, in the technical side of running AI, building the hardware, software that the technologies, the robotics, of course, that's going to have an explosion like it's never been seen before. That'll be amazing. The other side of it though was, was like, well, what happens on the other side of the equation? And to a T. All of them. Chris said, well, it's in relationships, right? So what, what it comes. So for example, one of my billionaire friends is a guy named John Butcher. He. Yep, yes, John. John was this. Yeah. John's the CEO of Precious Moments. He created a program called Lifebook, which is like mindvalley's number one best selling personal development program. And John and I had this really intense, deep conversation. And John was like, look, well, the thing about it is the things that you can do as a human being, like your own personal growth, your development, your imagination, ingenuity, your creativity, the relationships that you have with other human beings, none of that stuff can ever or will ever be, you know, replaced by AI. Now, we also talked about like, well, what about counselors and helping you feel good? I think that's a different thing. We could talk about that later, but the conversations then. So back to your original question. I'm putting that through a lens and a kind of a background, you know, back to your question about what kind of conversations we're having. It's really that conversation about a. How do we automate stuff that we're already doing to streamline time to, in a sense, implement the Net so we have more time to be creative? And then on the back end, how do we have more time to be more ingenuitive, create better relationships, have better connections, serve our audiences better, be better at customer service, understand them at a deeper level, understand that, you know, that arc of their. Of their value journey? Like, how do we understand that better than ever before so that we can help them get to where they want to be faster and easier and more effectively than ever before? Just like in the Net example, in the island example, the fisherman had a sick daughter. He needed someone to help out. His quality of life went up exponentially because somebody had free time to figure out medicine. Interesting. So, yeah. So this collective movement of humanity towards a better. And, you know, I'm a Pollyannist, but I'm also a realist, so I get that there's going to be a dark side of all this. Yeah. As the, as the, as the Old Testament says, you know, let the dogs bark, the caravan moves on. So we're gonna just. There will be crazy stuff happening, the dogs will bark, weird stuff's gonna happen. But, yeah, whatever. We're gonna focus on helping move up. So. So at a very high level, Chris, that's. Those are some of the conversations that are happening in my circles, and we can get into the specifics.

But, yeah, I do. I have a few questions, and that's a perspective that I hadn't considered because, you know, when you think about the economics of the situation with the introduction of possibly universal basic income and things like what do you do with all this organic matter that no longer has to perform anything? Right, right. And that's an issue that's way above my head. I'm. I'm focused on training people how to use AI. Right. So. But. But I do think about that, and I think that that the Pollyanna approach that you brought up certainly makes sense that now you've got people who previously didn't have the bandwidth to pursue anything other than survival. Right.

Yep.

And now that time is going to be freed up for them to pursue strictly human Capabilities such as creativity, such as, you know, the relationship side of things. So.

Right.

I find that very encouraging.

It is very encouraging. And let's just take it one step further, which I get super excited about. And that is so, so even as little as like five or ten years ago, there was indefinitely further back, a value exchange that happened commonly among two human beings was information or knowledge exchange.

Right. Okay.

And you're, you're involved in some of this right now. But it was like, okay, well, I went out here, I did all this stuff, I know all this stuff, and so I'm going to come and mentor you and teach you how to do it and then you can go and replicate that. So we had apprentices in like silversmithing and blacksmithing and, you know, different kinds of trades. It's like, work with me, I'll walk you through and I'll transfer this knowledge that I've got over to you and then you'll be able to do it. And so, and so from a, from a growth creativity standpoint, as human beings, we were a little bit limited because the vast majority of our mental horsepower and our creative and our ingenuity factor was in our imagination. By the way, we're the only, as far as we know, we're the only creatures in the universe that have the ability to be self aware and to imagine this is really important. By the way, I am going to, I'm going to get through a super step by step implementation of this.

Our audience loves all of that.

I got you, I got you. But, but here's, here's what happened, Chris, is that the vast majority of that bandwidth was taken up just learning that information, that knowledge transfer. Gutenberg and the press helped out because we had books, but still a lot of it. And then the Internet came out as the information age. Well, now we're in the AI age. And here's the interesting about it is we're going to have a displacement of a number of people in the population. And in the past they would have stepped out into the world and said, gosh, what do I do now? For example, the, the story that I just told about the doctor, the island and the girl got sick and they, you know, so that person on the island has now got to think like, okay, well what plants and herbs and medicine? Like it's a whole new learning process, learning curve. Right, okay, well, we've entered a phase of humanity that has eliminated that to a large degree and it will continue to do so because now let's say, let's say I Had an imagination where it's like, well, I want to. We'll just take a recent example. It's like, well, I want to create a different kind of a mastermind group to bring high end CEOs together to have them, you know, have an exclusive experience. Like, gosh, what would that be like? Instead of me, Instead of me brainstorming and doing all this work and stuff, I sat down with Chad GPT and I said, tell me about the most famous masterminds, little known masterminds in the world that created some of the most powerful people in the world. And so then I found out about Benjamin Franklin's Junto. I found out about the Vagabonds with John, with Henry Ford and Edison. I found out about, you know, all these different kinds of things like, oh, let's dig deeper in that. Find me some resources that can tell me how they were run and what the conversation was like. Here's the rules for the like. So all of a sudden this knowledge base that I otherwise would have had to go out and gather by experience or apprentice or whatever, I had a creative thought and the knowledge to implement it was instantaneously available to me. Now think about the magnitude of that, right? Let's just take it on. If you're an employee, you're an employee, you're sitting at a job, you're an entrepreneur and you're thinking, okay, I want to do this job a little bit better. And you think, oh, I've got this. You use your imagination, something that a computer can't do. You've got this imagination. Like, okay, maybe we could do it like this or serve our target audience like that, or maybe I could implement this strategy or whatever. And so you use your fat little brain.

Yeah.

And, and then you're like, okay, has anyone done this before? What did it look like? How did it shape up? What are some dots that I could connect? What are some different industries that have tried it? And you have the ability to gather that data instantly, like within seconds and, or minutes or hours. But like, I'm going to show you a. If we get time, I'm going to show you a survey process that used to take me multiple months to get market data and insights. And I'm actually going to. One of my goals for this call was to take you from an idea to a complete content calendar and marketing strategy in about five or ten minutes. Wow.

Okay.

I'm like, I'm geared up for it. But anyway, I wanted to show you that as a real tactical approach. But here's My point, Chris, and not to deliberate the point, I think that we are in a world where our ability to imagine will increase and our ability to dream bigger dreams and to create bigger ideas about what could be done to benefit humanity. And then instead of going out and having to apprentice or grab the knowledge or to figure it all out, we literally have it at our fingertips. And what you're doing, this is why I'm so excited about what you're doing, Chris, because what you're doing is you're empowering people to understand how to use that tool. And then the next viable step is once they've got understanding of how to use that tool, to become that chief AI officer, as you talk about it, literally is empowering us to create a world that will, I think, in 10, 15 years will be unrecognized from the world that we live in. And I think it'll be for the better.

So I love it to me, to.

Me, if I were like, what's. Chris's. Like, what's your mission and end goal? That's like, to me, that's the. That's my marketing brain thinking. Like, Chris, what you're doing is mind blowing. So anyway, there it is.

Wow. You know that concept that you talk.

About.

Like you said, they have to apprentice in the traditional way. You'd have to go and figure out, what do I want to do? Oh, let me go find somebody who knows how to do it. And now I can. If I have the thought, I can get satisfaction. I can go to one of the models and pull out all the information that's known about that. But the ability to go from somebody who's thinking the old way, which is, okay, I got to go to the library or I got to go to Google. Not even perplexity. Right, right. That transition into somebody who by default has an idea and they go, I couldn't do that. They go, oh, let me see what Chat GPT says we call that thinking in AI. So we're very. We're tracking with. With what you're talking about here.

Totally. Yeah. I'll give you a simple example. And this is a super practical, crazy example of thinking in a. In AI and how it transitions and transforms stuff. So my son was visiting some friends of his that he had served a mission with and done some schooling with, and his buddy had. Buddy was broke and, and he's. The brakes went out on his car. So my son said, you know, they're. They're in their early 20s. Like, we'll just fix it together. And so they get pulling this out and like they're not mechanics. So, so they, they wrestled with this thing for a minute in my, in his buddy was like, ah, like, how are we going to figure this out? Like, I don't even know what I'm looking at. And my son goes, just a minute. He grabs his phone, he pulls it out, he takes a picture of the brakes and he goes, hey, tell me what's wrong with this and what we need to do next. Give me a step by step thing. And he goes, boop. And 30 seconds later it's there. You know, like references, articles, the whole, I mean, you know how it is.

Yeah.

And so, so he was thinking AI and his, and his friend who's not thinking AI at all was like, it was like fire to a caveman. Chris. He like melted. He freaked out.

He's like, what just happened?

It's like, dude, it's right here.

Yeah, it's incredible. And the next evolution of that, I was at a think tank in Austin last week and somebody was telling me that the next evolution of that is actually virtual, like maybe some sort of a goggle or headset that's AI powered and augmented reality. And now I can just look at the thing and it'll kind of like highlight the break or highlight the screw. And I can say, well, what is that? And it'll, it's. You're right, man. 10 to 15 years from now, or sooner it's going or sooner the future, you know, it's like crazy. So.

Well, just on, on that note, what's interesting is again, listening to that keynote presentation and I forget his name, the CEO of Nvidia. And I'm gonna get all the, I'm gonna, all the numbers wrong. But, but you know, Moore's law used to say that every, you know, five years, technology would double that. That was kind of a standard thing. And you know, the, the, the guy at this Nvidia production, he gets up and he's like, he just, he just explained and I can't remember all the numbers now, you probably know them, but, but in, in a like a nine month period of time, they've done what, they've more than doubled power, what should have taken five years. And he says, and we're going to, we're going to tighten that down and speed that up as well. So, you know, I say like five or 10 years, but because I used to say like two or three years would be unrecognizable and people would freak out and like, okay, well maybe there's a more of a human learning curve, but it's fast.

Yeah. So yeah, that's interesting. It's, it's changing so many paradigms. Like for instance, one of the ones that I always found fascinating was this, this puzzle of good, fast, cheap, pick two. Right. Like that engineering maxim. If you want it good and fast, it's not going to be cheap, fast and good, it's going to be slow.

Right.

But with AI knowing how to use AI, that paradigm is being challenged considerably. I can do things faster, cheaper and better than ever in history. So it's going to be interesting to see kind of like known like laws of business or whatever that we've operated by over the past thousand years, 100 years, whatever that are exactly no longer viable because somebody brought a net into their fishing boat. To go back to this book, I'll.

Give you a 30 second thing, you can ask me your next question. But so one of the, one of my other friends and mentors, guy named Richard Koch.

Yep.

So, so Richard wrote a book called the 8020 Principle. Richard is a multi, multi billionaire investor. He just lives in a, he lives on a totally different plane. But one of the books he wrote is a book called Simplify. And the book basically gives the premises. And he wrote this 10 years ago, I want to say. But the book Simplify, it basically gives the premise that there's two ways to simplify your business. You either are a proposition simplifier. So that's what like Apple is where you take complex ideas and AI is a proposition, simpler. You take complex ideas and you simplify them down. So you know, you just have to push a few buttons and away you go. Or you're a price simplifier. So think like Ikea. So IKEA said, hey, we'll reduce the price, but you got to participate in the activity. We're going to give you the furniture in a box, you got to assemble it. Right. So, so a proposition simplifier simplifies complex things and a price simplifier simplifies the price point but makes the activity a little bit more complex. So think like you know, Walmart self checkout. Yes, they reduce the price, but you got to check out, bag your own stuff, get it?

Good analogy.

Yeah.

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So the interesting thing about that is he always had the premises that you can't do. You have to pick one or the other if you're going to be a really successful business. If you look at the hyper successful business, you're either a Southwest and you price simplifying or you're a Delta and you proposition simplified, right? Like you don't get to be one or the other. You, you get, you don't get to be both. You get b. One or the other. And then something happens. This little tiny company started out a little small and then they got a little bit bigger. But this company called Uber came out right? And Uber utilized technology to simplify the process but also allow the price to be reduced, right? So they were a proposition price simplifying hybrid. And I had a conversation with Richard about this and he was like, it's kind of an anomaly, but if technology advances, you'll see more of that happen. So now we see like, like Chat GPT is just a simple example. Chat GBT premium version, 20 bucks a month. And then of course you can get some back end stuff. But for the average user, 20 bucks a month, cheap. But think about what kind of a proposition simplifier it is. Mind blowing, right? So, so I just was, I just was reinforcing that idea that you just said in the sense of, you know, these things, you know, fast and cheap or cheap and fast, you get picked too. And what we're seeing is this convergence of this. But also here's what I want to double down and emphasize on. We talk about sometimes in terms of the business scope of this, but let's just bring it down very simply to like everyday life or your work, you know, if you're an employee or if you're an entrepreneur, whatever it is. Like, like for example, if we get time, I'll show you, but I have a prompt that I drop in that's about date nights, okay? And so every quarter, so my wife and I would do date nights. And I used to spend tons of time figuring out date nights. So I got this prompt and I'll show it to you, but this prompt, I drop it in, it's got parameters on it. And this thing just rolls out an entire calendar with multiple different options, including how to get the tickets and the locations and the time and address and driving distances and. Wow. And so Like, I can do, I can do, I can have experiences with my wife that I never could have had before because I didn't have the kind of time to plan that kind of experience. But now I've got the whole thing and I just have to plug and play. Right? So instead of focusing on the logistics, it'll allow the AI Thinking AI allows me to transform the relationship because I have to think so much about the logistics. Right. So it's just another.

I love this and, and I do want to take a look at that either or both of the prompts that you've got. But this is some really transformative concepts that are being brought to the table. So folks, if you're listening to this, it's called using AI at work, of course. And we, you know, that's where most of us spend a lot of our mental energy and our physical presence is at work. But, and for a lot of us, that's meant an either or situation when it comes to our families or our free time or going to the gym or whatever it is. And now with these examples that have been shared, if you start thinking that way next time it's an either or situation present to yourself, ah, can AI help and just see what happens. And I think that you'll come up with a very similar result that Joshua did with the date night example. And that's perfect because, man, like, what do you want to do? I don't know. What do you want to do? Well, it's date night, right? You end up going to the same places, but with a 15 minute chat thread. You've got, you know, the next 90 or heck, even year mapped out of exciting things to look forward to with, you know, your significant other, your family or whatever. So, yeah, yeah, I could talk about this kind of stuff a lot because we don't. I'm a kind of a meat and potatoes when it comes to biz. Like, let's talk about business. Right. And I'm not like a super high EQ individual, so those types of things don't, they're not natural for me. They're, they're not easy for me to think about. But now, like, this has been fascinating and let's get into the meat and potatoes a little bit.

Let's do some eating.

Potatoes.

Okay, great.

So you mentioned that you had a couple of examples of how you're using it in your life that you wanted to kind of share with the audience and I, I'd love to jump in.

Great. So I'm going to do a couple of Screen shares and what I'm going to do at this point, and I think it's relevant for everyone if you. So what I'm going to do is I'm going to talk about a specific marketing example. Okay, but, but as you look at it, what you'll see is some underpinnings that can be applied literally, I think, in any division of work, any division of entrepreneurship, any division of relationships, because you'll see some patterns that can effectively play out in, in this scenario. So the very first thing I'm going to do, let me share my screen. I'm just going to share my whole screen and there's a mess of stuff here, but I'm going to walk through a very quick scenario and we'll actually do some prompts and play around. And by the way, Chris, I will give any of the stuff that I'm about to show, I'm going to give access to your people. Right, so, so you. So not just an example, they can actually take it and run with it. I've tried to set it up so they can just grab and go. Okay, so here's where I want to start with this marketing example. So I created something called the human persuasion model. And so again, if we look at marketing, how we can use AI in a very tactical sense, it's that, it's that bridging that gap between where somebody is and where they want to be. And so how do you do that? Well, in order to do that, we have to persuade other human beings to buy, spend money, take action, change their thinking, whatever it is. And so the human persuasion model is the basis for kind of how I started thinking about thinking AI. And I'll show you why that is. So this section right up in here at the top, it says res. And what that stands for is Reticular activating system. And it's that piece of your brain that essentially determines what we pay attention to. Right. So what's important to us? And so I'm assuming that if something is in your email that talks about AI, or if you're scrolling through somewhere like your brain is intensely, acutely attuned to AI, so you're. It's like when you buy a new car, you see 20 of them on the road the next day. Right? Because it became important to you. So the very first step in having a conversation of selling someone something, getting a boss to agree to proposal, getting time off work, negotiating, anything, it all starts by understanding the other human beings. RES triggers what is important to them. Okay. And I'm not gonna go through and explain this whole model, but two things I want to point out. The next one is growth. So down here in the bottom, my left hand corner, it says growth. So all human beings have a fundamental desire to want to grow and to become better, to make that journey from where they're at to where they want to be. And over here on the left hand side, the trust factor is how, how do you develop trust with somebody so that they want, they, they believe that you can help them on that journey and they're willing to spend time and money with you? Again, it's like, you know, your boss, does he trust that you can still get stuff done and go on that vacation if you want to raise? Like, does he trust that you're going to make, you know, is it going to be a good ROI for him if you're building a company and you're motivating employees? So you get the example. Like, it all comes down to, you know, this model. And we can, we could talk some more about this other stuff another time, but I want to show you how you can create a marketing plan and identify the res triggers, those important factors, what the growth path is, and how to develop trust. And I want to show you how to do it in like the next five or ten minutes, nice or less.

Okay?

Okay. Okay. So the first thing that I want to show you is I need to understand who it is. So I'm going to go from the example that I'm going to create a training program for the marketing manager of a SaaS company. Okay. So that's, that's who I want to understand. Marketing manager of a SaaS company. And let's see what we do. So I went into LinkedIn, I typed in SaaS marketing managers, and you can see here, I got 83,000 results. Right? But here's the thing. There's a concept that says that the more specific you become, the more universal your appeal. What I mean by that is, is that when you understand one single individual, then there's millions of people who share those attributes, qualities, thinking pattern, and ideas. And so instead of trying to target a big group, you're just really wanting to target a single individual in whatever your negotiations are. Like, if you, if you're subscribed to Chris Voss's negotiating tactics, he's, he's really big on this stuff about you focus in on the individual and where they're at and what's going on in their life, et cetera. It used to take me months to dive deep into market research. On this. But here's what I do instead. Now, so I just went through and I randomly picked out a handful. What do I have got here? 1, 2, 3, 4, 5, 6, 7 Marketing directors in a couple different fields. Okay, so these guys are all marketing directors and in LinkedIn, what I can do. And you can also automate this one I'm showing you manually so you can see it. But what I can do there is if I click on more in here, I can save this as a PDF. And if you see my screen here, I've got five PDFs that I've already shared. Okay. So in this PDF, if I just show this to you, it shows you their summary, all their skills, the technology, all of their experience, testimonials and references that have been given, where their education is, et cetera. Right. And some people's profile is bigger than others. So now what I want to do is I want to get a deeper understanding of who these people are, but I want to go through and read all their stuff. So let's think AI.

Yeah.

So I'm going to come over here to chat. I'm going to go here to add these things to my file.

Yes.

I'm going to grab all these, all five of these PDFs and I'm going to say, okay, open those babies. Okay, so here it is, it's chewing on them, it's ready for them. And now I'm going to go over to, I have a master prompt sheet that's got a billion and one different prompt things in it. But I'm going to skip a couple of steps here. But you can see I can go through and really highlight like the likes, their dislikes. If you look on my left side of my screen here, bad habits, consequences, who the enemy is. This is all marketing conversation and talk. Right. But I want to just go to this one that's called Enhanced Persona Prompt. And I'm just going to grab this right here and you can see that it's got who's. Give me an idea by. Analyze the documents I've uploaded, provide me relevant data points and answer these questions, Give it a name, the avatar a name. Give me insights on what their background is, their demographics, their psychographics. So psychographics is like how do they think? What's their personality? What are their likes and their interests or their lifestyle? What are they value? Give me, Chris, I, I, I want you to look at the data here and I'm going to show you this in real time. It's crazy. What are the challenges and pain points they're facing. What are the key emotional drivers to purchase, what's an, what's the kind of offer that I could give to them? Why would they get that offer? What kind of social media stuff do they use, et cetera. So I'm just going to grab this right here.

As you're doing this, I'm calculating how much time it would save you to have that, that, to get that level of. Without this. It would be coffee cup, notepad, pen, and about three or four days worth of effort at least.

And I'm gonna, I'm, I'm gonna take this one step further and show you a survey system that I use for this to, to augment it and I'll show you. And I literally clients have paid me tens and tens of thousands of dollars and, and over a 5 to 12 month period of time to, to tabulate this data and to gather all this. Because, because think about this, Chris, if you understand, I'm going to hit send on this real quick. But if you understand now, notice here I'm talking. And here we go.

Hard work's being done. Yeah.

This is Mitchell Poulson II. And Mitchell's a seasoned SaaS marketing manager with experience in digital marketing, product management and copywriting. He has a strong track record, et cetera, et cetera. He's 30 to 35 years old, he's male, he's likely married with a small family. He makes 100 to 150,000 thousand dollars. What does he value? Efficiency, innovation, time management, his lifestyle, he's got a busy lifestyle, focus on career growth and personal development, blah blah, blah, blah, blah. And it's still calculating all this reasons why he would buy, kinds of offers that he would do. The technology that he uses, he usually uses his laptop and a smartphone. He uses apps like Smart, Salesforce, et cetera. Right?

Yeah.

And then here's a, here's a tight summary. Now again, if I'm looking at this from a marketing perspective and I'm trying to create a product offering messaging, content, marketing strategies, literally in the last three minutes, if I'm looking at the time right, three or four minutes, I have now crawled deep inside the head. I've taken a snapshot of the industry, I've consolidated them together, I've synthesized that information and now I understand key drivers to purchase buying behaviors and patterns. And, and here's the thing is I've, I've gone back and tested this, Chris, in hundreds of different scenarios. This, this data right here is at about 85 to 90% accurate. Based on my other research, I want you to think about that for a minute. Instead of six to 12 months, I just did this in couple of minutes. And I've synthesized information about a single individual that I would like to target and give them an. And I understand their aspirations, their health goals, their psychology, the psychographics. I understand it all.

So let me ask you before we move on, you've obviously done this the old way, right? Clients have paid you money for you to really do a deep dive. And with the output that you're getting from this prompt and the process that you just showed is, are you saying it's about 85 to 90% of what you would have done if you would have spent the six to 12 months to make the same effort to determine who this avatar was?

Well, so, so first of all, the accuracy level versus me doing it versus the system doing it, this, what you just got is at the accuracy level. As if I were to spend like five months going through and digging through the data and tabulating and doing the research right now, I can, I can then do, you know, you know, you can do surveys, you can do target groups, you can, and you can go a little bit deeper into this. But 8020 tells us you don't have to, right?

Yep.

The diminishing returns of spending, the extra effort to go from 85 or 90% up to 100% is minimal. Right. It's like, it's just, it's not. I'm going to get the vast majority of the benefits from my campaign.

Wow.

Yeah. In this scenario. Now here's a fun little thing that you can do. This is cheating, but let's just say that. Let's. I'm going to go back to example of an employee in a large corporation. They want a raise and then they also want some extra vacation time. Like they're going to negotiate something for themselves or their family. Right. So grab the profile. This is terrible. Grab the profiles of the top executives of that company, drop them in here, feed the prompt to them, and you're going to understand more about them because you can grab, you can grab their LinkedIn profile, their social media profiles, websites, because you can also do, if I was going really deep in this market, also grab websites and create all those into a PDF. I would grab, you know, any kind of other social media, like what's their X stuff look like? And I'm just going to grab that, you know, bits and pieces from the market, drop it in, synthesize it, chat, figures it all out for me.

And now when you sit down for the interview, you're able to build rapport and like, look like you've really done. Oh, this guy's really well prepared. He researched me in the business. That's incredible.

Exactly. So, so, and also the, the marketing applications, if you're a business owner or not, are also there. But, but, but I want you to remember the, the starting point of persuasion is understanding what's important for the human being. And I just figured that out in 30 seconds. Now, let me just talk about one other thing or side note there. The second piece that's really important is the growth. So, like, where do they want to go? So if I go back to my analogy, if I pulled that screen back up, then you can see, like, I understand what their drivers of purchase are and what they want. So the value journey, I don't have it all pinned down quite yet, but I got a pretty good idea. And then the concept of trust, just little psychology here. The trust is developed with similarities. So when we meet people, we say, well, where are you from?

Yeah.

And if, like, if somebody said to me, well, I'm from Oceanside, California, or like you said to me earlier, oh, I'm from Austin, Texas, and I wanted to create a connection with you. So I said, oh, I've got several good friends and people I've done business with that live in Austin. So you've been, you're in Austin. I know people in Austin. We create a similarity. There's trust being built there. Right. So now I know what they like, what they don't like, what's important to them. I know the kind of social media they like. I know the kind of magazines they read. Like, like, I have deep insight into this human being and not from a nefarious position, but from a. I legitimately want to help them. This is why I talked about the bridge builder method. I want to get them from point A to point B as fast as I can. I want to bring them on that journey.

This.

Speechless. This is because I know, I mean, I've got a career, I'm not a marketer, but I've got a career in marketing, more on the operational and business development side. And I was always a bit envious. I was like, oh man, they make it look so easy right now with the prompt and a little bit of thinking in AI, I get at least the 8020 like you said. Right. Without having to invest in that career, hire the $10,000 a day, consult, whatever it is. So this is fantastic. Thank you for that. That's. That's great.

Do we, do we have time for me to show you one other tool I think would be really useful? Okay. Um, so, so I'm going to stay in that same genre. Um, and I'm going to show you. Let me share my screen one more time.

Man, this is so great because I get to interview people and learn. But, but like, I'm like, oh, writing notes over, like, I'm learning. This is fantastic. Thank you for that.

So I, A number of years ago, I learned a survey system from a super smart guy that had done a bunch of marketing stuff. And anyway, it was really cool. And then I, and then I modified and adjusted and it's basically, it's fundamentally, it's like, well, again, think about 80, 20. Like people say they have a problem, but we don't want. We don't care about what problem they want, or we don't care what destination they want to get to. We care about the destination they want to get to that they're willing to invest in to get there. Yeah, and that's a really big difference. Right. It's like, it's that old story down here in the South. There's an old story of a guy walks by a farmer's house and there's a hound dog sitting on the porch and he's moaning. Well, the guy goes into town and on his way back later this afternoon, that afternoon, the hound dog's still sitting there moaning. And the guy, he says, hey, mister, what's wrong with your dog? And he says, well, he's sitting on a nail. He says, well, why doesn't he get up? He's moaning like, get him up off the nail. He says, well, it doesn't hurt bad enough yet to get up. Right. And so we don't really care what pain point person has. We care what they are willing to do to change that pain point. And it's a different psychology. And so you got to find out what, what's the delta, what people are willing to do in order to make the shift. And so we created this survey system that helps to identify that. It's. It's fundamentally based on three questions. What's the biggest challenge that you face right now in your business or personal life or in figuring out what gerbils are or whatever it is? Right. How hard has that been for you to solve this problem? Very hard. Somewhat hard. Not very hard. And then, you know, if you could find a solution, how would this change your life? Okay. And then you can add some other questions in there.

Wow.

What you do is you. You. So, so you send the survey, you can send this out on, you know, you can run ads to this, you can send it out to your in house list, you can do whatever you want there. But basically you pull this data in and then you run it through some mathematical equations and again, I'll share this spreadsheet with you.

Dude, that's so kind, thank you.

Yeah, well, and I'm not kidding when I said what I'm showing you here. In the past I have, and still today I'll charge anywhere from 15 to $40,000 to run this because the value of it to a given entity is priceless. But so you drop those answers in, you run some mathematical formulas on it that are in these sheets here. But you're really looking for is this score right here. Okay. And you can automate. AI will do all this for you. Again, I'm showing you some manual stuff, but AI will take the survey answers. It'll t you, I've got a whole prompt that'll give you the calculate, that'll spit out these calculations and reformat this in a spreadsheet. But, but for right now, I've already pulled that spreadsheet down and I've already scored it. So let's just show you how we can use this kind of data in thinking AI. So now I've grabbed, I just grabbed that same spreadsheet, I uploaded it, and now let me go over to my prompts and here's my survey analysis and it's similar, but it's slightly different. I'm just going to grab this prompt here that says, you know, look at this data. But. Oh, let me show you this. The important thing on the data here is this, Chris. And again, showing you the AI example. Notice that I start here, my high score is 40, and then my low score is in the negatives, right. So if I come down here, I'm in minus 2.7. Okay. So I only want to know those who are most likely to spend money to solve their problem or get to their end destination.

Bad enough. Yeah.

The pain.

Yeah.

Where, where did they sit on the nail long enough. And the cutoff point is right about 20. It really, you could say 24. Anything above 24 or 25, but somewhere in that range I've got some mixed data points on that, but some in that range. So what I did is, is I created a prompt and it says I only want you to look at any answers that have scored above 20 because anybody below 20, their answers become somewhat irrelevant to me. And this is a big problem that people have when they're gathering data on any subject. They think all data is created equal. And it's not. It absolutely is not. So you're looking just for that top percentile that actually matters in your marketing, your business development, creating product ideas, whatever it is. Right. So I'm just going to have it look at a top score there and. And then it's going to give me back this information. So here we go. It grabbed the spreadsheet. You can see that. And it's going to chug on it. And by the way, I just grabbed sample data from one of my clients who's in the family and parenting space. So these have nothing to do with the SaaS guy. But anyway, you'll get the idea. So here we go. So it analyzed the entire spreadsheet. That is 200. And I want you to think about reading through these answers. That's 246 responses that I uploaded on this survey. Now, what if you had to read through every single one of those, Chris. Assign it a mathematical equation and then give it a final score.

I wouldn't. It just wouldn't happen, dude.

No, you wouldn't. But look, we just did that with AI thinking AI. We literally just did that in 30 seconds.

And this information, as valuable as it would be, just the lift of. On the bandwidth required to do it manually, it just wouldn't happen. It's not that I wouldn't want to. There's more pressing things. But now I can take this and like, I am. I am pinpoint precision in the language that I use when talking to that target.

This is totally. Yeah.

Make it look so easy, Joshua.

Well, AI. Well, so. So here's the. In here. Remember I talked about the Apprentice, and you bring that into AI and AI suddenly removes. See, if I were to teach you to do. It's like I learned from Glenn and Perry Marshall and Richard Koch. I spent for close to 20 years of my life. I spent almost $100,000 a year being part of mastermind groups and marketing groups and associations and going to meetings. Right. And what I just gave you is the sum total of all of that stuff. But we've dropped it into AI and AI makes it seamless. So you don't have to. Chris, you literally do not have to go. If you think a little AI you do not have to go through that couple million dollars I spent in those 20 years. And all this stuff. You get it right here.

You know, this is interesting because one of the. The concepts that I regularly share with people is, especially if they're new to AI. I'm like, listen, it's not you against AI, right? No, you won't win anyway. But. Because I can only do so much. But you've done the hard part. You've got the domain expertise. I don't care if you're an HR person or a finance person or a copywriter or whatever. The hard part, you did that without that, that 20 years of, of understanding, like certainly mastery of your, your craft. You wouldn't. I could help you develop those questions, but it would still be, it wouldn't be as precise. So this is very encouraging. This is another example of it, folks. If you're listening to this and you're not using AI because you're intimidated by it, I want you to understand something. You've done the hard part, the career that you've been whatever industry or role, like that's very valuable. AI is not going to come and take that away. You know the questions to ask it. I don't exactly so exactly be encouraged. This is a fantastic example of that.

So, yeah, and it is. And, and you know, getting down to the point, it's like to me, my worldview. And again, everybody's got different perspective and I encourage those differences, perspectives. But you know, my, my lens is really how can I use technology to increase human relationships, Whether that's a relationship with my buyer, a relationship with a client, a relationship with my good buddy Chris, a relationship with, with my spouse, a relationship with your children, friends or whatever. And, and, and I'm really, I'm looking to master AI and especially as we go into the future in a way that predisposes me to have a richer, fuller, happier, deeper life and lifestyle and not be always chained to a desk or always be worried about the logistical things of life. I really want to use AI to optimize that. And what you're saying about we have paid the price, we have learned things, we know the questions to ask. If we just think, oh, I can ask this question of AI and it's going to give me good insights. And this goes for like brainstorming. Use your imagination. I created an entire. We don't have time. I see. We don't have time, but we can now take this and I can apply a couple of prompts and say, build me. Like if we did content marketing, as an example, build me a content calendar. And what are my three to five pillars that I need to focus on of what I'm talking about my content pillars. And then how do I Stagger those out through the week and which platforms are going to be the best platforms based on the target audience. What's my best platform, what's my frequency? And then give me ideas about what the topic should be. And if I'm doing videos, give me the video script. And it gives. I can do all of that stuff. I can literally build out a, you know, a 6 to 12 month calendar that gives me my marching orders every single day that's 100% relevant and tied into the individual, builds the relationships, creates trust, identifies the RAS triggers. It does all of it. And all I have to do is plug and play and implement stuff.

You know, man, I like, I'm like, oh, well, I own chief AI officer. I know about AI. Every time I get on these calls, I'm like, dang, like, that's. Why am I not doing that? Right? This is beautiful. Thank you so much for. And this is extremely relevant for whether you're an employee or you've got your own company. These things your boss probably hasn't done, Right?

Yeah.

Or if they have, they haven't done it as comprehensively as what the prompt that we just looked at can do. And if you can do this and go say, hey, boss, just did a little research on ChatGPT, wanted to share this with you. They're. They're not going to go, oh yeah. Once they take a look at it, they're gonna go, wait a minute, who, What? How? Right? This is stuff that. Well, I'm not a marketer. I don't do. Doesn't matter. If you're listening to this, somebody on your. In your company is, throw them a bone. Do this exercise for your own business or for your company and next time you, hey, you know, Terry from marketing, I was messing around with AI and this came up. It's gonna get around that, oh, wait a minute. Chris knows AI. What? How is. Maybe I can ask him a question. And I can tell you, only good things will happen from people knowing that you know AI. Right. So please don't think that I'm not a marketer. I can't use this 100. You can, you could by following exactly what Joshua talked about. And that is contributing. Right. You are developing a skill set that allows you to contribute to others, but they don't need to know. That took three minutes. Right. You can deliver extreme value for these people. And I think that that, that like really ties this all in. And I love seeing that.

Yeah. And we, we as a society will more, I think, will progressively drop the time to Value ratio, It's a tough one right now.

Yeah, right.

And it's happening right now. It's like, and, and so. Yeah, I mean right now you don't need to disclose it.

Yeah.

You just did this in three minutes. But, but over time, it's the people who can bring the value that will make the difference.

So man, I'd love to hear your thoughts on that as you work that out. Let's stay in touch on that topic because that's, that's the thing. People are like, well, you know, it's $10,000 in value, but wait a minute, it only took you five minutes. Right. That, that's going to be a challenge for, for AI experts.

I think it will be. Yeah, it will be.

All right.

So As a last 30 second bonus, you want to see my date night prompt? Yeah.

The folks use this one again. Even if you're single, you've got friends that are, they're going to love it when you show this to them.

You just change it up. So, so here, here it is. I just put in some details. My wife and I have been married for about 30 years. We have 11 children, six boys, five girls. Now here's one thing I want to say. Thinking AI is, you know, garbage in, garbage out. And so giving it relevant information. I mean there are some intuitive things about AI and it will get better, but right now the more data and information you can give it. So I give it things that you might think, well, that's not really relevant. But I want to paint a picture of who we are so that it, so that it can chew on that. Anyway, so plan me three months of regular date nights. Make at least one a three to five day excursion that can include a three to five hour, three to four hour flight. Give me small, medium large budget ideas. Small budget, under 50 bucks, large budget, over 3,000.

Okay.

And let's just have fun. See what it does for a sec. Notice it's updating memory, so it's learning about it too. I think that's really cool. There's other AIs you can use.

Yeah, the long term memory is a fun function.

Yeah. So. So here it is, look. Week one, I got three options for outdoor picnic by the river. I got a classic music concert and, and I can ask it more specifics about each one of these so I can say, oh, give me all the venues where there's classical music going on within 100 miles.

Yeah, yeah.

Right.

So, so we've got anyway, outdoor picnic by the river. That's a winner. The Classical music concert winner, water sports adventure. I mean, these are all winners and.

They'Re all, they're always. My wife and I would love to do all these.

Yeah, yeah. And if you were to wait till 30 minutes before the babysitter shows up and go, okay, what are we doing tonight? None of these ideas would come up. This is fantastic.

It's a lot of fun. Anyway, that's my, that's my fun one.

Man. A lot of surprises here today, Joshua. Thank you, man. This has been. Because, you know, you're not, you're not positioned as like an AI guy or whatever, right?

No.

And that's what I love about these interviews is I can find people who aren't necessarily like, well, I'm an AI expert, but they're using it in ways that, like I said, I am an AI expert and I'm learning stuff here. So I love that. So I'd like. For people. I guarantee there's going to be people that have resonated with your position on things and your approach to the future with AI and business. How do they stay plugged in with kind of what you're up to and your thoughts on things.

Sure. Yeah. So there's, there's two different ways. If you're. Again, I've got a couple different worlds there, but if you're, you're like, okay, you know, I want to know more about the marketing, business growth, development stuff. You can go to Strauss, it's spelled S T R A h e s strauss.com and then you can see the stuff that we do there and sign up for newsletter and all that kind of good stuff. If you want, if you're interested in, you know, any level of. I'm very particular about who gets into my Mastermind, but if you happen to be listening to this and you're at this level, you're like, you know, dang. Like, I really want in depth, intense, you know, Mastermind sort of experience. I'm not talking about a room full of 200 people. I'm talking about very personal, smaller groups. If you just go to joshuaboswell.com mastermind, that's my private website. That's not a published link. I don't really market that. But it's. Your people are hearing it right now. But. Joshua boswell.com mastermind Anyway, nice. Those are, those are two pretty easy ways, if I can say a third one. But if you're in, if you're in the freelance world and into copywriting and you want to know how to get better clients and using AI in that world, you can go to copywritermarketer.com so.

Anyway, that's, man, I learned tons. Thank you.

Those are my stuff.

Yeah, this was fantastic. And I got to enjoy the serenity of your background, the entire backyard.

That's not an AI background. That's a real background. You see, I need to wash my window. I got that streak coming down.

And you got to look at what it's like to be on the startup grind by seeing my whiteboard, my office lighting. Yeah. I'm so glad you reached out and that's led to this and I'm sure many more things. I'd love to. I got a couple ideas I'm going to email you on on some things that I saw that just little hacks and stuff that I know to hopefully kind of reciprocate what you've been able to share with this audience. So I love it, everybody. Thank you so much. We'll see you on the next episode and hopefully we'll have a guest as engaging and fascinating as what we discussed today. See you guys.

Great. Thanks, Chris. Bye now.

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