Claude Apps: How Anthropic’s New Interactive Apps Can Up Your AI Productivity

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I'd say for the last few years, business leaders who are AI native and using large language models regularly kind of doing this thing I'll just call frankenstacking. Right. They're piecing together these different parts of processes that different AI tools are pulling together. So it's kind of like this duct taping of a workflow that we didn't have to do before chat GPT, but now we do. But that's changing. And if you've been listening to the show at all, you're probably tired of me talking about AI operating systems. But it's something that I've been personally very bullish on for years. And the most recent release now from Claude just really hammers that point home. And that's what we're going to be going over today. Claude's new interactive apps and their interactive tools and how this can really increase your productivity and maybe replace a lot of that context switching or frankenstacking that I think humans that have been using AI correctly that we've been doing for the past few months because now, well, these apps inside of large language models like Claude can hopefully do a lot of that for us. All right, I'm excited to dive in. I hope you are too. Welcome to Everyday AI. If you're new here, this thing, well, it's for you. It's for everyday business leaders who are too busy to spend hours every single day trying to figure this AI thing out. So that's what our daily livestream, podcast and free daily newsletter do for you. We help you grow your company and your career. So if that's what you're trying to do, it starts here with the unedited, unscripted live stream podcast. But to take it to the next level, you got to go to our website your everyday AI.com there. We're going to be recapping the highlights from today's show as well as the AI news that you need to know to stay ahead. So this is our kind of weekly segment. We've been doing this for almost a year now called AI at Work on Wednesday. So on Wednesdays we kind of go over new tools and features from the big four. That's Google, Anthropic, Microsoft and OpenAI. So today we're going to be looking at Claude and they've honestly been on kind of a tear lately. Right. So obviously toward the end of 2025, Claude Code just kind of exploded in popularity and then we got the kind of non technical version of that which we went over last week in Claude cowork. We've had all these kind of spin off projects. You know, there's the Claude bot, which is now called the Molt bot. Right. But this one I think could be as big as all of them. So it hasn't even been out for a full 48 hours yet. But now Anthropic has released these new interactive tools inside of Claude. So we're going to do it a little different today. We're going to start live. All right, so if you ever want to see the video version of this, if you're listening on the podcast, you can find that for free on our website, your everyday AI.com so live stream audience, if you could let me know if you could see my screen that would be super helpful. See if I can make myself a little smaller there. There we go. So I am just inside of cloth. All right. And I'm going to go over exactly what we're doing, but hopefully this is going to work live. I have some other examples that are kind have done because they take a little longer. And full disclosure, this has been buggy. This has been a little buggy since it started, but when it works, it's actually really good. All right, so I'm going to go ahead and show you. So when you go to Claude AI and log into your account, you have to make sure that you enable any of these kind of new connectors. So it's weird, there's kind of this like naming mismatch going on because they're technically kind of apps and that's what most people are calling them, but they're under connectors in your kind of toolbar. But Anthropic is also calling them interactive tools. All right, so all you have to do is click the plus icon when you go into your cloud. Account, click Connectors and then go to Manage Connectors and then you're going to go to Browse Connectors. So there's all of these. There's no way to filter them to know which ones are the interactive ones. But if you click right. So I'm going to go ahead one that I know is interactive and I already have installed Clay as an example. You got to scroll down and then there's a capability section at the bottom and then you can see it'. Interactive. So Anthropic did list, I think like eight or nine on their website. But I went through all the connectors manually and I noticed that there's some that are interactive that they didn't even mention. So it's a little confusing to even get these set up in the first place. But if I'm being honest, it's kind of confusing in Gemini, in chat GPT as well. Right. ChatGPT even renamed them. So that's how you do it in Claude. Click the plus button, go to Connectors. You're going to have to find the individual ones. I think there's only about 10 of them right now. And I'll tell you which ones they are and then you're going to get going. All right, so now I'm going to go back. Hopefully my, my, my prompt is still going to be there. Perfect. So. Oh no, that's not the right one. Fantastic. So I'm going to have to grab the correct prompt. Let's do this one and paste it in there. There we go. So you need to make sure that you have the correct connectors active when you are testing this out and when you see how this works. So I'm going to get this started and then I'm going to explain what's happening here. And this is a real use case. Right. I think a lot of people always ask me, Jordan, how do you use all these AI tools? And I want to know how to use them. Well, this is how I use them. So here's an example. I said, carefully look at my Gmail. So it's using my Gmail connector. So you can use these new apps, but also you can pass information from a non interactive connector to an interactive app, if that makes sense. So the Gmail is not an interactive app, but it's a connector. So I'm telling it, look through my Gmail and five find the last five guests who have pitched to be a guest on the Everyday AI podcast, then use Clay to enrich with basic company information. So Clay is a data enrichment app. So I'm saying then use clay to enrich with basic company information so I know more about the companies. Then present all of that data visually in a canva presentation in a minimalist Apple esque design focus. Focus specifically on what you know about everyday AI. Right. It has memory of me, Claudos and the value each guest could bring to our audience and give an audience fit score out of 10. So we get more than a thousand guests each year to pitch to be on the show. One thing that I struggle with is I don't have enough time to manually research them all. So I'm constantly looking at workflows like this that can do a lot of it for me. So Claude obviously has a lot my information what I look for in, in the memory. And so here I'm having it go look deeply through my email. I'm giving it some personal context to start with. And then I'm saying go find these last five people that have pitched, go find their companies. Use clay to know more about these companies. Because half the time I don't know because there's more new AI companies every day than there are, you know, I don't know fish in the sea. There's thousands of new AI companies every day, I swear. So half of the people that pitch me I don't know, but they could be legit, who knows? Usually I have to spend a lot of time manually doing this and then I have to read through a long sea of text, which I hate. So this is a use case where it's kind of that Frankenstacking that I've been doing a lot manually. Right. So unfortunately Claude right now doesn't have a way to schedule tasks or schedule prompts like you can do in ChatGPT. I hope that they add it. Gemini has been rolling this out slowly as well. So this is an actual use case. So I want you to think first, what are those roles that you are duct taping right now that you're Frankenstacking, right? Yes. Even if you're using AI to its fullest, a lot of times you're still doing all of this context switching, copying and pasting using, you know, going from these different apps that you use, these different SaaS applications that your company relies on and you're constantly having to just patchwork everything together. So that's the great thing about these new apps inside of large language models is the ability to pass the context. All right, so we're going to go back and check on this a little bit later. All right, but let's get back to kind of the, the, the details. Right. We just went straight into it. So they did launch with nine apps and they are interactive, covering everything from analytics to project management and design. So the open standard is really what pull like pulls this all together. Right. So this uses Anthropic's model context protocol, which it is really impressive. Right. And you'll see here in a minute and I'll try to describe it for our audio only audience. But essentially this allows you to both share data from all of these different sources without you having to duct tape it all together, but also to in certain instances interact with a graphical user interface or a gui. Right. And so we're also going to be covering the different apps, how the MCP protocol kind of powers all of this, and then also compare them to ChatGPT apps as well. So here's the overview. You have to be on a paid plan right now to access this. All right. So that includes the Pro, the Max, the team and the enterprise. And at least right now it's only available on the web and desktop. So they did say that these new apps will be rolling out to Claude Cowork at some point. I'm excited for that. I've been really enjoying using Claude Cowork, which is kind of the non technical or graphical version of Claude code. So here's how you enable them. So aside from the way that I went to, there is also a URL. We'll put that in our, in our newsletter. It's a little faster to get to, in all honesty. You just go to Claude AI slash, directory. And then like I said, you have to go through and find the ones that are interactive and then the features are limited. Right. Depending on what plan you have. So as an example, I'm on a free, I'm on a free Clay plan. I don't subscribe there, but I have an account so I can only take advantage of. Once I authorize Claude to essentially read and in some cases write across the two different apps, I can only use features that are available. Oh, one, one thing that I should, I, I should denote here and I'll. I'll just kind of go back over into live mode. Here we go. In a second. So for all of the different apps, you might not even know what they do. All right, so there is a nice way to do that. So I'm actually going to go to Claude AI slash. What is it? Directory. There we go, There we go. So as an example, I'm going to go to Clay. So if you scroll down, you will actually see the different tools that you can use in the interactive mode. So for the most part you should be able to understand the capabilities that these kind of new interactive apps have. Sometimes you can just ask them, sometimes it doesn't work. One thing I do not like this about Anthropic Claw. You can never like at mention something, right? So you just have to have all your kind of interactive apps enabled and then you just say hey, use Canva or you know, use clay and go do this. But I found oftentimes that doesn't even work. I actually really prefer the version like in chat GPT where you mention so you would type you know, at clay or at Canva and it pulls it up like it would in a teams Slack message, etc. So you can see, oh okay, I am specifically sending this command and the system knows I'm sending this command to the actual app, right? So Anthropic always does it a little differently. So I'm not a huge fan of it. It's the same thing with their skills, right? You know, Anthropic says that Claude decides when it uses the skill so you can tell it to and sometimes it will even when you don't want it to. I like having the control, but I get non technical people might not like this. But as an example here I can see the different tools or the different capabilities that Claude or that this clay app has. So as an example, it can find and enrich contacts at company. These are just tool call names, right? But for the most part they're descriptive and I can understand. Find an enrich list of contacts, find an enriched company, add contact data points, et cetera. So these are all things that if I'm like okay, is this company that pitched me are they legit, are they not? Normally I would myself or an agent have to go do you know some of this research work. So these are the examples. You can always see what the different apps are capable of if you go and click and check that out. All right, so getting back to kind of our details on how these new interactive apps work. So like I said, the features of the apps might be limited by the plan that you have. So here's why it I think matters and kind of what they can do. I kind of broke this down into three different main functions that apps can do. And again, interactive apps, interactive tools, whatever you want to call it. But these are different than connectors, right? The biggest thing is embed. So it's embed act in sync. So embed the apps depending on which one you use some of their graphical interface is going to actually show up as interactive panels, right? Same thing in ChatGPT, but you're going to see usually a slimmed down, simplified version of if you were using that software or that app on their actual website. Right. It's usually not as feature rich. I actually think the ChatGPT version is better in that regard, much better. But you can actually see and interact with those elements. Next you can act so you can view, edit and even take actions without leaving the conversation. And I'll show you some examples of that and then sync. Like I said, two way get rid of the human scaffolding, right? Which is what a lot of us have been doing, right? Like AI actually because it saved us so much time. But the AIs didn't always talk to each other. It actually created all these new kind of AI assisted human tasks that didn't exist pre chat GPT. And this kind of the two way sync I think does get rid of a lot of that. So here's some of the the apps that were announced and some of the capabilities. So let's just go, let's, let's go straight, straight into it here. Here we go. So we have Amplitude, which helps you build analytics charts and Claude Asana project management so you can turn chat chat conversations into projects, tasks and timelines. Box, the storage company actually been super impressed with Box. They're always, you know, partnering with all the different AI companies really at the forefront I'd say. So you can, in your Box storage you can search files, preview documents in line within Claude, extract insights and ask questions about content. Canva so you can design presentations in Canva and see although that part has been iffy for me, it seems like it functions different. I did the same prompt in the Canva interactive app like seven times and I think I got three very different displays. So very strange at times. Like I said, I don't know if it's early bugs or if I don't know. You just need to prompt a little bit different. We'll find out over time. Clay. Like I said, research companies find contacts. Salesforce and Agentforce 360 are coming soon. There's also hacks Monday.com, slack, Figma for design. Another one I found that wasn't listed on Anthropic's kind of launch page, which is a good one, is Gamma. So didn't even know Gamma was an interactive app until I spent a couple hours poking around and looking at them all manually. And I'm like, oh, this one's interactive. Cool. All right, so that is kind of how this works. So a couple big differentiators and what this means. So I think a lot of people look at large language models as giving you text answers, right? But now, like I said, the ability to have that embed act in sync, you know, Claude isn't just giving you answers anymore. It's giving you a live visual interface that you can see, edit and interact with. And it does become this operating layer, right. This is again, truly bringing those day to day, bulletproof manual work processes that you're doing in all of these other apps and softwares into Claude and sharing the context, that's the big thing, right? Being able to pass, in my example, we'll see if it works, right? But being able to pass the context of Gmail without me having to do it straight into Clay, you know, and then Claude will power Clay to go find all this information and then Clay will pass that straight off to Gamma, as in my example, right? So it does become this operating layer that's operating all of these different services. So it is a shift. So previously Claude had connectors, and for the most part there was no graphical interface, number one. And it was kind of limited in terms of what you could do on the right side, right, like actually changing files, taking actions. Obviously, with Anthropic's custom MCP servers, you can do a lot of that if you want to get, you know, a little bit more technical. But now it's just in real time. You can collaborate with Claude in real time and see the work that it does on the screen. All right, so let's compare Claude apps versus chat GPT apps in just a second after a quick word from our partners.

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All right, so let's get back to it real quick, actually, before we, before we go into the comparison. So the original prompt I started with, which is why I can't do all of these live, is actually still going, so we'll, we'll get into it a little bit more, but I think it's been at least 10, 10 to 12 minutes. All right, so let's compare the new and just for easy naming, let's just call them the, the Claude apps versus Chat GPT apps. So Chat GBT actually beat them to the punch with, with this one. Right? Which is pretty, pretty impressive, I'd say. And the reason why I think it's kind of impressive that Chat GPT actually came out with the apps first as well, because OpenAI's apps SDK, so on the developer side that allows developers to build these type of apps is actually built on Anthropic's model context protocol. So it was impressive to me that OpenAI kind of beat them to the punch. So OpenAI's ChatGPT apps launched in October. At the time, only seven apps, and I didn't think that they were that great. But since then they've actually really doubled down on them. I think there's more than 40 apps right now, so pretty impressive, A much wider variety right now than Claude. So I will say this, Claude's partners maybe skew a little bit more enterprise, although obviously ChatGPT apps have a lot more of that as well. I don't know, maybe it's because Anthropics, these new interactive tools, interactive connectors, interactive apps, whatever you want to call them, are a little newer. I'm sometimes more impressed with the output, but it's way buggier and it's way less consistency. So I'd say overall it's kind of like, I'd say like the, the, the Apple Android experience, right from 10, 15 years ago, you know, everyone's like, oh, if you just want something to work, you know, use an Apple. I, I, I kind of get that when using ChatGPT apps versus using Claude apps. When they work, they're fantastic, but like I said, they're very buggy and I've run into very few bugs on ChatGPT apps. So kind of pros and cons, or maybe it depends on what your business, what your company uses in your day to day, Workflow that might, you know, help you understand and something to know as well. So Chad GPT actually kind of rebranded their connectors. So they separately, like Claude still has this separate thing. They have their, you know, non interactive connectors and then their interactive connectors. So essentially in December, which a lot of people missed, OpenAI just kind of got rid, quote unquote of connectors and they rebranded them now as apps. So some of ChatGPT apps don't actually have that interactive element. Some do. Right, so that's the difference, some of the similarities and differences. All right, so that's all for our boring bullet points. Now we can get back in and let's do this live and let's see. All right, cool, we finished. So let me exit out of this here first. So let's go into just that one that we did. So as you remember, sorry. As a reminder, here was the original prompt. Carefully look at my Gmail and find the last five guests who have pitched to be a guest on the Everyday AI podcast. Then use Clay to enrich with basic company information so I know more about the companies. Then present all of that data visually in a canva presentation with a, in a minimalist Apple esque design style, blah blah blah, given audience fit, score, all that good stuff. All right, so y', all, if you know anything about how I do these demos, what's the one thing I say do first? Always look at the chain of thought, right? Always, you know, go back and check in AI's work. Never take it, you know, never just take it as truth. So always go through and look at the thought process. I'm not going to bore you, but it starts by thinking, then it goes and it searches through my mail to pull out some of those guest pitches. And then you'll see right away there's a new little icon. So if you kind of scroll through what Claude thought, you can go and look, you can always see the icon of the app or the connector that it used. So here we are, Clay and I can see it used the tool Find and Enrich company. So maybe I wanted to find an Enrich contact. I would have to tell that a little more specifically in the prompt. But I didn't even tell it which tool to use. I just left it open ended and obviously it did a good job. So. So here you'll see it's actually a very nice interface, right? So this company, Trace Fuse, they must have pitched me recently. I didn't see it yet. So I can see it. It's a very nice interactive Display that's brought in from clay. So, you know, it's almost like I, I can scroll over. So it's like a, an embedded website within the Claude interface, right. So I can scroll kind of up and down this Clay interface without it moving the rest of the CLAUDE window, if that makes sense. And there's some tabs up here. I can see the people, I can see the company, right? So this is all public information, right? So I don't care that I'm showing any of this, right. There's a nice kind of graph here that shows the company's headcount growth. Right? So I can scroll through, see, okay, this is a big company, small company, all that good stuff. There's some recent news in here. So all of this pulls in from Clay. Latest funding, the tech stack, what their website uses. So a lot of great information that it pulls in from clay. And if I wanted to, I could do a lot more with this information. This isn't necessarily what I wanted it for. I just wanted to kind of vet these companies and these guests and to do a little bit better job of, you know, teaching me about these companies that I may not know about. All right, so did that for all of the five most recent companies. I'm not going to go through each of those, but great job, right? It fired this time, it did it correctly. And then it says, oh, I, I, I said this in gamma. What did I do? Okay, interesting. So in the prompt, right? This is one of those things I'm like, sometimes it works strangely. I ran this one as a test, I think two or three times. So I specifically said to do a Canva presentation. But if you look in my connectors, I have Canva and Gamma active. So let me go down here and see what happened, because if you're watching live, you actually saw Gamma pop up, even though I asked it to use Canva. So interesting. So it said, now I have all the company data enriched from clay. Let me create a Canva presentation with all of this information in a, in a minimalist Apple design style. And the first thing it does is it goes into Gamma. All right, so not sure why, but again, you can see why I'm like, oh, when the results are good, it's great, but it's buggy and it does things right. Like, I wish I could just talk to the actual apps I wanted and tag them in the prompt. So we'll see if it actually figured it out in Gamma or if it went to Canva. All right, so anyways, here we go. It did go through and give me a ranking score on kind of the fit with our audience. So, you know, cool, cool information there. So made a little chart with ranking, the guest name, the company name, the score and the why it gave them that score. So then it's okay. So what happened here is it try, I told it to use Canva, it tried to use Gamma, it didn't work for whatever reason. So then instead it just made a PowerPoint. So I guess number one, props to Claude for getting a job done even if it didn't use the right tools. But like what the heck happened there? Because like I said, I ran this prompt before and it works perfectly with Canva. So I'm not sure what's going on. So let me share a couple other examples here. Let's actually do one more. We'll try to do this one live. Let's see. So let me copy and paste my prompt here. We'll see if it works. So this one I said carefully look in my sent email over the past. I didn't want to say week, so that's not going to work very well. Let's change that to month. All right. Okay, so now you'll see and I'll show this to our live stream audience here. I have a Slack channel. This is just a dummy Slack account, not my actual one. I use just for some testing things. So I have Slack open in a channel. The channel's blank. So you can see this that I, well, if it works, I won't even have to do anything. So what I did is I said carefully look in my sent email over the past month in my Gmail as I've sent some emails to a colleague about newsletter feedback. Please reply back with the top five trends of feedback only. Right? Then send them as a Slack message in the channel. Claude testing. All right. I'm saying, you know, don't, you know, reply back with this person's name. All right, so but we'll give this, this one hopefully should work fairly fastly or fairly quickly. So here it went through. It did six steps in my email thought, went through, synthesized some information, right? And then it said, now I have enough data, let me find the Claude testing channel and send the message again. I went through obviously, and already authorized Slack to kind of have both read and write ability. Keep that in mind. You always got to keep your, your data security, right? So you probably shouldn't just go enable this at your company unless you have permission to do so. All right, Always keep that in mind. And then it said done and Then it gave me a link, but I'm just going to go ahead and jump in and there it is. Right? It is. It is done. So it went through, did some tasks in my email, but it took away the glue. Right. I didn't have to, you know, copy and paste something or you know, use a different tool that's going through my email. Nope, just did it all in Claude. It used my Gmail connector, went straight and I authorized it to do so and sent the message straight to Slack. Didn't even show it to me. I could have had it first approve it with me, but this is just a test and it just sent it. It just sent it right away. So let's look at one more quickly. So we'll jump into this one here where I'm just saying generate a slide deck with Gamma about everyday AI's unique positioning. So this is one of those instances where it's using its memory of me. So I scroll through here and it's pulling in information that I've shared with it in previous chats. You know, I have the memory option enabled and then it's going through and it says, I'll create a presentation highlighting everyday AI's unique market positioning. Let me generate that with Gamma. Now I just got a random error, even though this chat is technically old, so that's interesting. And you'll see here it says the tool didn't return a result. Let me try again. So again, some bugs going back and forth, but eventually it did it. So here's the weird thing again. I ran this exact prompt, this one, I think four times. Sometimes I got the graphical interface of Gamma to show up here and in this case I didn't. I had to click View your presentation and then open the link. So it is strange, but you know, open it up here. And it did put together a little slide deck. Not I wouldn't use this one necessarily, but it actually, I mean, from an information standpoint, it actually did a good job, right? Just not really my style in terms of design and esthetic. But I could have, you know, prompted better for that. So again, hit and miss. It's really good when it works, but right now, super buggy. But that doesn't mean that you shouldn't be using this, right? I tell people all the time this is the worst that it's going to be now. And more than anything, these putting AI to work at Wednesdays are about you getting the reps in for when the technology improves or in some use cases, it might be ready for you to go Right now, speaking of use cases, make sure to go repost this show. I did put together a little guide on seven different use cases using Claude's current apps that I think are really great. Right? I gave you my kind of examples how I'm using it. But, you know, people reach out sometimes they're like, jordan, stop. You know, showing us how you use AI for your podcast. Like, talk about other use cases. But I'm like, I don't know, I don't, I don't have live data, right? How am I supposed to, you know, how am I supposed to show you? I don't know these other, other, you know, use cases from other industries when a lot of this uses your live data. So I do have some other use cases. So if you want access to those, make sure to go find this show on LinkedIn. So in the show notes, if you are listening on the podcast, we always have the link to this LinkedIn episode. Go repost this and I will share that interactive guide going over what I think are some seven great different use cases for using these Claude apps, just like I said. And to wrap up here on putting AI to work at Wednesday, this is the future. Is it buggy? Yes. Are there a ton of apps? No. Is it production ready to start automating A to Z? Absolutely not. But is this something that can up your productivity today? Absolutely. Right. Especially if you are a heavy user in some of these tools that I mentioned, right? If you, if your company uses, you know, Monday.com or asana for project management, if you use Canva and Gamma or Figma for anything on the design side, right. Slack, right. A very popular, right. One of the most popular communication tools in the world. So right there, Maybe that's already 70% of what you do all day, is you're inside those tools. So now think you can unwind that frankenstacking, you can start to unroll and put away that AI, duct tape all the human scaffolding that we've been doing. Because this is the future, right? Whether it's ChatGPT apps, Claude's new interactive tools, or whatever Google's going to roll out next. So it is taking the context from the applications and the software that you already use. You are directing, you are orchestrating. But now these agentic models are sharing all that information. They're passing that context off from app one to app two to app three, like I showed you in my example, from Gmail to Clay to PowerPoint. Right? I didn't have to do anything. I didn't have to connect the dot. I didn't have to poke the AI with a stick and say good job. Keep going. All right, so I hope if nothing else, this encourages you to start moving your day to day processes. Whether it's inside Claude, Chat, GPT, Gemini, Copilot, I don't care. But you have to start doing it now because if you wait until everyone else is doing it, it's too late. And if you're an avid listener of this show, I want you to be the smartest person in AI at your company or in your department. So thank you for tuning in. Make sure if you haven't already. If you want to be the smartest person in AI, go to your everydayai.com it takes about 6 to 8 minutes to read our free daily newsletter every day, so make sure you go check that out. Thanks for tuning in. Hope to see you back tomorrow and every day for more Everyday AI. Thanks y'. All.

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