EP 87: AI Secrets to Supercharge Your Marketing

24 Aug 2023 · 32 min
Episode

24 Aug 2023 · 32 min

0:00

A live episode of Everyday AI (EP 87) where host Jordan Wilson interviews Mark DeGrasse (President, DigitalMarketer) about using AI to improve marketing. Key takeaways: AI removes excuses for lacking a cohesive marketing strategy by enabling fast strategy generation (e.g., Customer Value Journey), enforces consistent brand voice across channels, and accelerates content repurposing. Mark also recommends specific AI tools (ChatGPT, MidJourney, Elicit, Vidyo) and gives practical prompts/workflows (transcribe presentations to train voice, stage prompts, iterate).

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