Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

Brand & Love: The Secret Ingredient for Business Success #shorts

Name: Brand & Love: The Secret Ingredient for Business Success #shorts
Uploaded: 2025-10-28T17:46:36+00:00
Duration: 15 s
Channel: Joe Fier
Description: Short conversational excerpt from a YouTube #shorts where Steve Farber and Joe Fier discuss brand and love in business. Farber argues that a brand is…

28 Oct 2025 · 0 min

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Short conversational excerpt from a YouTube #shorts where Steve Farber and Joe Fier discuss brand and love in business. Farber argues that a brand is embodied by its people — when employees know and live their roles the brand resonates — and that love (emotional connection) is a powerful business driver, sometimes described as an ineffable ‘mojo.’

Because the brand is people. Love is just damn good business. And the brand where you have all of your people know their respective roles in living the brand, they know that, they live that. And it feels good.
So you said brand is people. I mean, that's for that company. But I would, I mean, would you say that's kind of overarching with most great businesses and love is great business, too.
There's. There's a connection. Call it the God only knows factor. Because if you ask people why they're so connected with a brand, they're going to say, God only knows. You were to say, would you switch? They say, no way. To quote the famous philosopher Austin Powers, it's the mojo, baby. It's the mojo.