Short conversational guidance on creating a "walled garden" to keep users inside a marketing funnel. The speakers describe capturing awareness-stage clicks and immediately pushing visitors toward consideration and decision steps on your site so they don't return to search engines for alternative recommendations.
Chapters
You can actually fight these machines with exactly what they're trying to do to us. Tell me more about that. What do you, what do you mean? Well, they're creating walled gardens where they take the person entirely down the funnel. If they ever leak, I. E. They send somebody to your website before the end of the funnel, create your own walled garden. Don't let them out. So what would you, how would you recommend someone? What's a basic structure of like a walled garden from your perspective? A person? Well, what they're doing is saying, okay, we've got an awareness question. And we then take that down to consideration and we take it down to decision. If ever you get a click from the awareness moment, you have to have that awareness page pushing people down the funnel so they don't go back to the engine to ask for a recommendation which might not be you.