Coaches, Creators & Experts: How to Scale Yourself With AI Digital Twins

Foreign.

What's happening? I am finally back on this podcast, and we're going to get some consistency back on this bad boy. And if you're wondering where I've been, I got. I got a good reason, and I do have my. My friend Scott Duffy here alongside me for this episode. You can say hi to everybody.

What's going on, everybody? It's good to be here, Joe.

Yeah, man, it's. It's great to be here and. And finally post something back on the Hustle and Flowchart pod. We're also doing a lot more on YouTube and all that. But just quickly, before we dive into it together, I just wanted to say, where the heck have I been? You know, it's like, I think it's been about a couple months since I took a little pause on the Hustle and Flowchart podcast. Definitely had a. Quite a number of people reach out to me, even in person, like, what happened? I'm like, it's okay. It's for a reason. We're pausing. We're regrouping bigger and better. So basically, where we've been or where I've been is you and I, Scott, have been building a pretty epic business that we feel like is. And it's something that we want to share here, break down what we're doing and also how we think it's actually a really killer opportunity as a business model that hasn't really. It's been around, but now I feel like it's this. The infancy before this massive boom AI, of course, influenced. So over the last handful of months, we have been building a lot with the Delphi platform, talked a lot about Delphi AI and building these digital twins, clones, digital Persona, whatever you want to call it. That's probably what we'll talk about is like, how the heck do you call these things and what do they mean? But basically what Scott and I have been doing for the last couple months and even longer is that, you know, we're working independently with our own businesses, supporting Delphi customers, and essentially building these really awesome digital twin entities or these things that people can share and use for all different use cases, we'll break them down, too. And then we came together and basically formed a business together because we realized we have different skill sets, different focuses, specialties, and that's what we'll dive in together. When you learn a little bit about Scott. And it's just really cool because. And this is really where good partnerships, I think form is like, you bring your best, your A game on both sides. You Combine and then something greater is made. It's like one plus one equals infinity or whatever with AI. So had to put my head down, focus on that without just throwing up random content and just making, you know, just noise essentially. I didn't want to do that for this show. So that's why I, you know, consciously took a pause.

You've been busy.

Yeah, I haven't been just napping. I wish. But thank you, man. And you have been, Scott, have been like probably one of the biggest advocates of saying like get the show back. Probably the most big that and Jacob, my producer, like, and Katie on the team, like hey, shake it. But yeah, Scott, I mean like I. Well, for one, thanks for joining. I know we've been.

I know it's great to be here. How many of these podcasts. Cuz you've been doing this for a long time. Like how many of these podcasts have you done?

I should look it up. But I think it's 700 and something. Like I feel like, I mean that is commitment. It's a lot.

That is commitment.

Yeah, it's been years. When it started, I have a sign on the wall, 2017. So that's when it was begin. Yeah, it was with my good buddy Matt Wolf, co hosted for a lot of years. Last what few years, maybe a little more had been me. So. But it's always been a reinvention kind of show. So I think that's what always kept my interest with it.

I mean it's so. It's so appropriate to come back when you're talking about reinvention and talking about AI.

That's right.

And whether we're reinventing our businesses or we're reinventing the way we use technology or we're reinventing ourselves because of how the world is going to change. The world, how it is changing already. Like it is like the perfect theme, I think, for your show and all the cool stuff that we're going to talk about today and like in the future.

Yeah. And I think we're going to like flip the tables a little bit because a lot of the time here during this, this episode, or it might be even a series of episodes we don't quite know yet is you'll be asking me some questions about what we're collectively doing, but also like what we're creating for others and the trends because I think there's a lot of stuff we're starting to see now is like. And it was great because we both consciously actually quieted parts of our businesses down, you know, like Separate businesses, media, to really focus in on, like, what's this thing that we're working on? What's the opportunity? Where are we at right now?

It's interesting too because like, you talk about AI and kind of where things are going and I think that there's a perception that everyone has out there that most people have, that everyone else is using AI and they're the only person that isn't because you see it everywhere that you look, right? There's a story here, there's a story there. You know, you're being told, if you're on social media, you're being told by every other influencer. If you're not using A.I. now, you're toast. It's funny because most of the people that we talk to, when we kind of take them down the beginning of this journey with, with a Delphi clone, they're either like stuck between this fear of missing out or fear of jumping in. A lot of them just don't know where to start. And one of the things that's really cool about what we're going to talk about today is Delphi and AI. Cloning is such a great starting point for, for someone. But also, you know, if you look at the data, if you look at the statistics, you know, if you are listening to the show right now and, and you are, you are interested in AI learning more and you're starting to play with it and you're starting to use with it, you are ahead of. So, like, it's crazy how, how far ahead you are. This week, ChatGPT shared that there are 3 million companies that, that are using that tool. ChatGPT. 3 million companies. There's. There's 360 million companies in the world. That's.08%. That's not. That 8% is 0.8%. And if you take a look at the latest Goldman Sachs study, it showed that only 6.1% of companies in the United States actually use AI and have a strategy in their business. So if you're listening now, like, now is the right time because the people who are investing the time and the energy to learn how to use it and beginning to use tools like a Delphi clone are the people in five years that are going to be just crushing and light years ahead of the competition.

It's tough to see it. I think that's what we want to kind of dismantle a little bit or basically show you a bunch of pictures of how it's being used currently in our businesses, our business together. Also others that we're working with and some of the trends. Because it's not just all Delphi, of course, it's, it's, it's everything. I mean, AI is early. It's obviously the most powerful thing that I think we're all going to experience in our lifetime, at least as of yet. And the trajectory is just crazy. But yeah, it's like the last thing you want to do is sit on the sidelines and just think about it or be scared of it. It's okay to be both of those because I am, I think any. You know, I chatted with my buddy Matt Wolf the other day and he's like, honestly, I, I, he's like, I love AI, but I'm also equally as fearful of what can happen with AI. You know, he's like, he's excited, but at the same time, but the key is you gotta be in the, you gotta play the game. I mean, you don't have to do anything, but if you play the game, then you're, you're at least you're setting yourself up to win in the future.

Well, and when you talk about being fearful of it, so I think that I break it down into two pieces. So there's, I'm fearful of where AI is going to be in 10 years, and what does that mean to me, and what does that mean to my kids and what does that mean to my business? And then there's the fearful that people experience every day today when trying to use AI and maybe a new tool for the first time. So one of the crazy statistics that I saw at the beginning of the year was that somewhere between 90 and 95% of people who subscribe to use an AI tool, an AI business tool, actually never push it live. And so what happened, I'm sure a lot of people can relate to that. So what happens is they get excited because they hear about it or the promise and then they, they sign up. And once they sign up and they get in into the back end, they're just, they kind of like, they freeze and they, they don't, they just don't know how to do it yet. And that's not necessarily on them. You know, this is all really new stuff. And so for the past, you know, if ChatGPT came out November 30, 2023, four, five, if we're two, two and a half years into this, most of the money in terms of developing cool stuff that people can use has gone into the big, large language models like the ChatGpts of the world. And the business tools as a result, they've been, they've been, you know, people are building these things, but they haven't been spending their, they've been spending their money on the tech. They haven't been spending their money on making it necessarily easy to use or providing customer service or onboarding, which is really what, where you and I came together. And that's what created this opportunity.

And you nailed it. Actually, that's, that's perfect because we find ourselves in between, I guess it's the human and the technology. And we're kind of this interface where we can support people in onboarding on this tool that they are interested in. In this tool for us is, is Delphi. And it's essentially the model of our business. And we could break this down. But yeah, like, I feel like the people skills or the soft skills more or less matter almost more right now because it is this onboarding of. It's like an understanding. We help them paint pictures of what's possible, but also then we help them prioritize what, what, what's going to move the needle the most in your business. When we create one of these together, it's not necessarily creating something brand new and trying to go a different course. It's like, hey, let's double down on what's really working well for you right now and leverage this amazing technology to get there. And we are the team to concierge their way to this AI future using Delphi in this sense and like scaling themselves. Ultimately, that's, that's what we're working on.

Right. And just to kind of break it down for people, like, so we're more clear kind of about what it is that we're doing. So a lot of people are familiar, particularly if they're in marketing with an agency model. So for example, you may have a customer that signs up to use Go High Level. Maybe you help them to sign up to use Go High Level. And they want to run email sequences and they want CRM and they want to do some marketing and things like that. And maybe you're a marketer by trade or you have a marketing agency. And what will happen is you'll go and you'll help them to get set up and you'll train them and you'll get them launched, and that's a typical agency model. And then what happens is you kind of turn it over to them, but you sign them up for additional services. So they wanted to do marketing and now you're going to write their email copy. Now you're Going to execute a strategy for them, things like that. Build an, execute a strategy where Joe and I started in MSP and we just take that one step further. So a managed service provider, what we do is when someone signs up, for example, for a Delphi Delphi clone, what we do is we set them up and we onboard them and we train them. But the difference between what we do versus an agency is and then we stay with them. So we provide constant updates, constant additional training. It just the journey ever ends. And so that's, that's really what we've been doing and what we've been working on and it's been really, really awesome. I think the funnest part, and I know you're going to talk more about this when you share examples, I think the funnest part is, you know, one of the most common users of clones today are people who are in the training industry. And so as two guys have spent a lot of time around the training industry, it's great because we've had an opportunity to not only work with so many of the top leaders in the training industry, but we also have had this opportunity to really understand what the future of the training industry looks like and how content is going to be delivered and how one on one, like for the first time trainers are going to be able to have one on one conversations at scale using an AI or a Delphi clone.

It's truly scaling themselves. And yeah, the trainers are, I would say the early adopters right now because they have a bunch of content, they have an existing membership site or community where they want to share that, that Delphi. And yeah, we could break down all the different use cases and stuff. But it's interesting to learn from the trainers because yeah, we both come from that world independently. Like you've done a lot of stuff with Tony Robbins back in the day, Jim Rohn and like I've also, I've worked with a lot of digital marketing trainers primarily all the way through. Like everyone needs, everyone's seeing that there's a change happening right now in content. Like content wants to be free. That's something that Matt and I always said is like, and that's why YouTube exists. That's why so much sharing of content and information lives free technically not free in that there's advertisements and that they're making money off your, your attention and all that stuff. But at the same time then you have a paid community and, and that's where if you have an information driven business that's just solely about information, you're likely feeling the effects of AI a little bit. Like ChatGPT basically has a lot of information, doesn't say it has all the information, but that's where there needs to be. There's a change that's happening currently and that's why I think a lot of those folks, the trainers, content creators, are starting to see, oh man, I need to scale myself and make me available in this AI way that's dynamic and personalized to people, where people can go to it 24 7, 365, have a text, audio or video chat with that person or their digital representation of, you know, it speaks and sounds like them, thinks like them kind of, you know, and be a companion to whatever they're currently selling. That's where we're seeing like a lot of people go with this technology and it's immediate benefit to the community that's already existing. It reduces churn. Like there's all these benefits that out of the box it's like, oh my gosh.

Yeah, like you're, you're so right that I love that idea. It's just like the whole way of thinking different and I think, you know, we, we have a, we have a client that we work with who is in the real estate industry and it was really interesting. You talk about thinking different. So she was preparing to film.

Course and she was going to do the video recording and have it highly produced and she was going to put it on kajabi and there was a whole plan for this and the workbooks and everything that went along with it. And we're talking one day and you know, she said, you know, I can't tell you how hard it is to do this. It's expensive. Everything's got to be right on that day. I've got to deliver all the content on my filming day. If I learn something the next day, gosh, do I get all of the people together and do it again. And you know, creating video based programming is pretty, it, it can be fairly complex, it can be fairly expensive, right. And it's just all these, these crazy factors, right, where when you're using an AI clone, you're using a Delphi clone and it's so the way you, I know you're going to talk about this Joe, but the way you're able to upload and train that clone with your content and constantly be updating it and connect it to video and connect it to voice and connect it to a phone line.

And it's so easy to update that this really is the future. And it's really cool to be here, I think, at the beginning of all of that. And.

I don't know that we can share publicly a lot of the names that we work with, but. But it's really cool. I think that people in the training community in particular, as a first use case, are going to see some of the people they've always looked up to the most in the industry and the biggest earnings start to bring more and more of their business in this direction.

Absolutely. I mean, the names that we can definitely say are the ones that are on Delphi's Explore page. So just say the types of people who are currently on the platform. You can go and check out Delphi AI Explore and kind of get a sense of a whole bunch of people. I mean, you have Arnold Schwarzenegger is on the platform. He's zip for. And everybody has their own use case. You have Dr. Hyman, leading guy in the health space. Cody Sanchez business. You have Brendan Burchard, Matthew Hussey in the dating space. Lewis Howells. Who else? We have Ben Greenfield podcast. And you have so many other folks. I mean, myself there. You. J.J. virgin, she's been on this podcast. Brian Tracy, Matt, I got him. He has a Delphi as well. Matt Wolf, Joe Polish, Roland Frazier, he's been on the podcast. Guy Kawasaki's been on the podcast. He's on there. I'm just gonna cycle him through, because why not? But, like, these are all near. Il has been on the podcast. So authors, you see a lot of them content creators. Again, these are. These are some of the bigger names. There's a lot more people on the podcast or, Sorry, on the. On Delphi using the platform. But it's so early. And that's the thing. They're like, why haven't I thought of this or heard of this concept of cloning or this or even Delphi in general? It's because. Well, we've been. Honestly, everybody's been in the trenches building this stuff because the technology is so early. But now we're finally at a point, at least you and I, that we've been talking. We're like, man, we really need to get out there and be a lot more vocal with what this tech is, what we're doing, but also where we see things are going.

You were the very first paid customer of Delphi. You were the original innovator that was in on that stuff, right?

Yeah, I didn't know that until. For a long time, but you're right. Yeah, I was the very first paying customer that was like over two years ago now. It was funny because, yeah, I was in the offices of Delphi. I know you know this, but I'll just say it up in San Francisco, meeting up with them back in March of this year. And that's where they told me, hey, it's our two year anniversary. I was like, what? Like literally the day. And this is in front of their whole team, like 15 people or so, engineers and everything, maybe more. And then that's when they told me you were the very first paying customer. I was like, this is so cool. I had no clue. And it blew me away.

That's amazing.

Yeah, no, it's cool. But that's where I'm like. And that was. Just stumbled upon Twitter at the time and I was just looking. The story for me, really, I'll just set it here, is that I wanted to make this podcast a two way conversation. I didn't want it to be me just talking at people, listening or watching, but I wanted to give them the opportunity to have a conversation with me and the guests on here. So you can have that two way conversation, make it personalized and go deep maybe on something that we didn't cover. But you know, you can kind of like use the collective podcasts that have been trained into this thing. I mean, my Delphi has something like 14 million words trained into it. So it's like amazing.

Got a lot of stuff that is so amazing. And when you talk about like your use case. So my use case was, you know, 18 months ago, I started a conference called AI Mavericks. And I was looking for early AI business tool companies to come out and present. And I was introduced by you to Delphi. And Delphi came out and, and when, when we were first, and they had very few customers at the time, right, because all this stuff is really new, all this stuff is really early. And. And.

My use case was I had shifted from where I used to teach. I have a couple of books out there on entrepreneurship, on startup and scale and things like that, but I wanted to move out of that space and I just wanted to talk to people about AI. And what I found was people kept pulling me back into the old stuff. How do I raise money, how do I do this, how do that? And so I said to Andrew, our friend. Oh, Andrew, over at Delphi, you know, I said, I said, this is my thing. I want to spend all my time over here. And he said, well, let's take all of the content that you have, let's take all three of your books, let's take all of your podcasts, let's take all the videos that you've shot, let's take hundreds of articles and blog posts and things like that. And he said, let's put them in there. And he said, let's just train your digital mind. And, and from now on, when somebody asks you how do I raise capital, just send them to your website and have them ask you. And the crazy thing is that from the first person who went on there, it just be like, at first it seemed kind of weird to me and I'm like, how is this gonna work?

Totally.

But what I found was that from the, the first time somebody went on there, they're like, man, that was awesome. I was on your clone for 50. I remember he said 50 minutes just talking and having this one on one conversation. And it was about raising capital. And so, you know, I have other friends, we have other friends who've done the same thing. But now what they do is they'll charge, you know, X number of dollars a month or something like that for that 24. 7 access. And I know we're going to talk today more about like, what is a clone and how does it work and all that kind of stuff. I just, you know, I just think that what I want to say is what that did for me is it gave me so much time back and it enabled me to focus on the programs and the things that I wanted to do in my business without missing a beat with those particular customers or leads or prospects.

That's the key thing, is that it's scaling you in a way where it doesn't need to involve your time. So many people have. Yeah, they start with what is the thing that's bottlenecking them in the business right now. Where can you add more value to an existing community? But then pretty quickly after, actually most of the time is they see how well it's working. Like pretty quickly after, you know, you're onboarded, you have the Strat, it's all programmed content's in there. Then you start thinking like, where else can I use this? And then that's where we've seen a lot of people turn into and like create a front end. Yeah. Legion type of experience that then can turn into a subscription. Maybe it's a new subscription, you know, revenue stream for their business because of that. Yeah, all access pass, basically.

And it's, it's in. What I've heard is like, it's literally little to no maintenance when it comes to these, these things obviously want to keep it up to date and check in and make sure you're optimized with the new things coming out. But it's a whole different type of media, really. Like, just like podcasting, if you think about now, this is a different form, a way. It's modulating your existing content, but you're technically creating new. A way of engaging people online or anywhere in the world. It could be, you know, on their phones, calling, even voice. I mean, there's texting. We'll break it all down. But it's. It's fascinating and really quick. Before you go too deep, Scott, and I know you don't want to talk about yourself, at least your bio, but I want to say go to and this is our company, Scott and I's. And this is where you can also play with our Delphi clones individually. They're in the menu on the top. Or if you scroll down, you can see Scott's and Joe's. Go to AIBuildTeam AI. So AIBuildTeam AI. I think it's a good name.

But yeah, Scott, you have your bio right there, front. Oh, man, oh, man, that was easy.

So I'll skip over that for a second.

You've done some cool stuff.

People can find it there. Just really quick. I started my career like a zillion years ago when I was 20, was working for Tony Robbins and promoting Tony, and I promoted Jim Brown and people like Les Brown, like way back in the day. And in my mid-20s, I moved up to the Bay Area and I was really early in consumer Internet and I was fortunate to be on startup and early stage teams of, you know, these really small companies that became big media brands. So Today they're like CBSSports.com NBC Internet, FoxSports.com and then I started a company that was like Expedia for private jets. And I sold it to Virgin and I ran it for that group for a little bit. But, you know, I think as it relates to everything that we do today, you know, about. About four years ago, I was working on a project and somebody introduced me to the work that was happening over at OpenAI and I just became obsessed with it. And it's funny because you were talking earlier about how you. You've kind of dropped off for a little bit, right, to do what we were doing. And really that's kind of what happened with me. I stopped making content. I got offline, I stopped. I got off social media and I really just invested all of my time. Like I was going back to school and Learning about, about artificial intelligence. And when, when ChatGPT launched in November of 23, I already had a company that was, was an AI business. And we were raising, we were raising capital for that business. And the week before we were supposed to close, Silicon Valley bank went out of business and it wiped all that out. And the reason I bring this up is what started to happen was I'd known a lot of the investors that were coming in for years, some for 20 years or more, and they started to call me later that year and they'd say, hey, all of our companies are outraising money. We're not investing in new stuff. But can you help us to figure out what the slide is to put in their deck for what does our AI future look like? And so that's really what compelled. And the more I started to talk to these people and the more they were investing in tools, the more they were saying, you know what? Our companies are out there building cool stuff. People sign up, but nobody uses it. And the reason they don't use it is they can't figure out how to set it up. So just kind of like coming full circle. And it's really cool that we end up doing this today. And it's funny, kind of like the way, you know, life comes at you and all that stuff. But I did want to mention the worst customer on a Delphi clone or the worst person to have go to your Delphi clone is my daughters. I have a 15 and 17 year old daughter and one day I was not smart enough like, or I was just, I made the worst decision and I said, hey, go check out my Delphi clone and start to play with it, start to ask it questions like test it for me. And so the way, one of the ways that Delphi works is if somebody asks your clone a question and it hasn't been trained on the answer, it will email that to you. It will send you a notification so you can respond. And when you respond, it automatically trains the model with that new, with that new answer. And so now every couple of weeks, every two, three weeks, I get a whole bunch of these things that come through unanswered questions. Hey Scott, why aren't you giving your daughters a bigger allowance? Hey Scott, wouldn't it be great if you buy your daughter a new whatever. Hey Scott, this is what kind of car your daughter is looking at. What do you think?

Did she know that you would see these, these responses or did they?

That's the problem is I, I made the mistake of telling her that that if it wasn't trained that, whatever. So she knows that I'm getting these emails.

She knows. Yeah, she, she's smart. Yeah, that's hilarious. But it's, that's the thing. I'm happy my daughters aren't old enough yet to, you know, they've seen a video, my video avatar months ago, which was pretty cool. And she, she had a chat with it, but she's not independently going to my clone to do that. But it's, it's, it's pretty wild. I mean, like, speaking to, you know, clones and, you know, you can, you can. We've heard of crazy stories and people testing, you know, all sorts of things that people can lob out of. And I think that's one of the fears. And maybe that's, this is where we can kind of talk a little bit about, like, I don't know, the misconceptions or the thoughts of that people.

So maybe, maybe we shift into, you know, kind of. We've given a lot of background. Maybe we shift into kind of like, what are the fundamentals of these AI clones? And like, how does it work? And how do you. Because what I've learned, and one of the reasons that, like, we're so great working together is there's really an art. I think it's more art than science today to building a really great clone.

I think you're right. Yeah.

And so I think we should, we should share with people what that looks like, what that art looks like. And.

So let me just start by asking you this. Like, what is an AI clone?

It's a great question. So there's a lot of ways a clone can be defined, or it could be even. It's like, what's the word? Like, is it a clone or is it a digital twin? Is it a, you know, a digital mind or a digital representation of me? I'd say yes to all of them. Don't know what the term is. Maybe if you, you put in the comments or something like this, or write right to us and let us know what you think is the best terminology. Because I think it's, it's actually interesting because we're in this phase right now where it's being called a lot of things. You see AI influencers too. You know, it's like. And they're all made differently. So I mean, it's like some. You can literally mimic anyone or make a fictitious character. I think this is where I want to start, actually, with Delphi, specifically, because that's not what Delphi is. But there's certainly platforms and things that will spin up and have already. There's definitely a lot of them that have not gone deep into. Well, I mean, yeah, I think there's ethics behind all of it. So it's like, okay, who are you cloning more or less or representing with Delphi? It's very clear. It always has to be you. It's a person, it's your name. It's not some made up name. I mean there's literally, you know, identity verifications and all that stuff that happens and a whole bunch of other checks and there's a ton of security. So when it comes to like what is an AI clone or like. So there's a whole lot of variations and I guess we won't go through all of those, but we could chip them off, you know, later on. But the idea is that you're taking your body of knowledge, your ip, your content, your thoughts. It could be public content, could be things that you just share with your team or within your business. It could be your personal like diaries and thoughts. It could be literally anything that is in written text. There's audio format or video format and of course you can decipher things like images in create text out of that. There's the. But the point is you can actually take all that content and put it into a secure place within Delphi. And you know, security is definitely a big question. There's a whole bunch of documentation on this for Delphi and we can talk about this too. But it, the fact is you control your data. You can, it's not getting trained, it's not training chat GBT or OpenAI or anthropic and all these, you know, whereas if you give, I think it was even Sam Altman the other day or sometime recently said, you know, I wouldn't recommend putting all of your, you know, your uni, your personal information into chat, GPT, financial information, all this stuff, because we don't know where it's going to go in the future. Well, you don't have that problem with Delphi.

Yeah. So if I can just step in there. One of the issues, because that's a really important issue that you bring up is there really isn't any case law around data privacy yet in the large language models. And I get asked this question all of the time. And for example, there's a lawsuit right now against ChatGPT where if you're using ChatGPT and you're familiar with this, they effectively have what's like an incognito mode like you have in your browser. So theoretically anything that incognito mode gets wiped out, erased. It doesn't show up in your chat history and things like that.

But because of this lawsuit, they actually have to keep all of that information.

Huh. Interesting.

There has never been a lawsuit. So for example, people put all their medical information into ChatGPT. Right. We talked about this earlier, Joe. They put their medical information, but there hasn't been a lawsuit yet or case law that's been created where like there's HIPAA laws and things like that where you can't just get access to another person's health records. It's not clear yet on ChatGPT and the large language models whether or not you'll be able to. So I mean, to your point about security, one of the things that I love the most is that the way Delphi is built, it's not just built on the back end of a large language model. This is real new, cutting edge AI that they're building. And your content is completely walled off from the large language models. And so there's no leakage and there's no way that it's going to be able to seep through. Which, you know, if you are, if you're a content creator and you own ip is absolutely critical.

Yep.

And if I may, you know, when I think about these different types of clones, there's a couple things that kind of stick out to me. So I think that there's kind of like four big buckets of clones right now. Right. There's so many scenarios and so many ways that people use it. But I think the way we're all talking about clones right now, like a digital representation of you. The way I break it down is first you have what's called a scripted clone. So a scripted clone is like what's being used on hey Gen. And I know a lot of people use hey Gen. It's a, it's a really cool service. I love their product. It's built really for sales and for marketers. And what you do is you write a script and you train the clone on that particular script and, and that's what it delivers. And I think they do a really good job doing that. Then you have what's called a non scripted clone. And a non scripted clone would be something like Delphi. So where, where you basically give it all of your data and all of your training, you give it everything and it trains on all of your data and it can answer whatever question that you ask it in real time. And so you've got scripted versus non scripted. And one of the biggest questions people ask me is what's the difference between like a. Hey gender and at Delphi? And that's it. It's scripted versus non scripted.

Yeah.

Then what you do is you find the clones out there and this is like a whole different bucket area. You find the clones where they're not even necessarily human, but what they are is people are making characters and things like that and they're calling them clones. So we're going to just kind of like put that aside for a little bit because it doesn't relate as much. And then I think the fourth is sometimes you hear people call clones. They say it's like an audio clone or a video clone, voice clone or there's. Or void. Right. But with, with something like Delphi, it does everything. It does the video, it does the voice, it does the text, it does like all of that stuff. Yeah. But again, if you're, if you're new to the whole cloning space, think of scripted and non scripted and that's probably at this stage the easiest way to differentiate in your mind.

I like that. Yeah. And to go a little deeper on the. On why, you know, scripted clones, like you said. Hey Jen, there's also Synthesia, there's. There's all these other ones that will modulate your content and create something like. It'll modulate what you give it, that is your script or outline and then maybe provide. Yeah. Video, audio, even a presentation like I would say Gamma app is almost like a. You're not going to see a clone of you on there, but it'll clone your thoughts and present it in a different way. It's almost like these are all different ways to scale yourself. Right.

Yeah.

Whereas Delphi back to this whole secure place that you could put your IP because that is everything. And literally on there's a whole help doc on this where they're your knowledge, your control. You've. You maintain full ownership of all content. You. You can export this. Your security is their priority, you know, is Delphi. So it's like that is because now people can interact with that body of knowledge in real time in text, audio, video. And it's going to act differently than these other scripted clones because scripted clones, I mean are like they're instant, they're generated because they're scripted. Whereas this, there is no script. Like literally it's being made on the fly. There's this time in between a request like something sent from a user of text block voice or audio or video and there's, you know, it's going to a whole bunch of different places to gather that knowledge or that response. It's basically taking like 10 to 20 different data points within your content arsenal, your digital mind and forming this very concise response that you can see. And you could turn this off if you wish, but it's really cool to see. Like, even, even a very simple question, seemingly simple might be referenced 10, 15 different times. And like, oh, some came from a podcast interview here. This is a blog post. This was an email that was uploaded or a coaching call or a YouTube video. And all that is mashed up to come up with this thing. So there's like this like inference time in between that sometimes. That's why just like with ChatGPT, it's just they're getting faster all the time because of data centers and energy and all that models. But it's like that's why there's that little lag there because it's drumming up all this information and basically smashing it together in a way that is gonna speak like you, it's gonna sound like you or look like you.

Yeah.

And all this stuff's happening in like seconds or, and, and it's getting tighter all the time. But it's like. That is a really good point. It's like you got the scripted ones. There's a reason why they're looking.

You can't, you can't have a conversation with anything that came out of like a hey Jen, as an example.

Absolutely not.

You can have a full conversation with deli and you can run that conversation until you run out of breath and it will continue. It's just going to continue to answer that, that, that person. And, and, and so it's again just for like creating one to one training one to one connections, getting to a user like where they really are, getting to a customer or a prospect where they really are. One of the things I love about Delphi and then I like like to ask you kind of how it works is. Yeah is one of the ways I use my deli is I give away a certain amount of questions that for free basically you can come to my Delphi, you can start asking the questions. And there's a, then what I do after a certain number of questions is you've got to put your email in. And so a pop up comes up when you hit. I think it's, I think it's like my 10th question. A pop up comes up, you put the email. And so now I'm also building my database. And what I found is when I go out and I speak and I talk to people and then they come to my website and they see and they start interacting with my clone. I'm starting to develop an entire like new. It's just a great way to capture email addresses for my funnel.

Yes.

That didn't exist, you know, previously.

I think that's one of the coolest ways. That's like the public way you can use these is. Yeah. You create a conversation funnel is kind of how I see it. Like I was, I was actually that's how I described it when I was with Russell Brunson from Clickfunnels the other week at his hq. And you know he knew about Delphi but we were talking about this. I'm like it's kind of. It's basically a conversation funnel. If you map it out that way.

Yeah.

And like you said you can. There's ways to get people to engage with your, your Delphi on, on the public side. Let's say it lives on your website kind of like it does at AI Build Team AI. Go check it out and. But you'll see exactly what Scott's saying. You can see that on mine too. I think it's maybe at like three messages or five messages essentially. That means you can message it that number of times as an anonymous user and then after that point it triggers an opt in to happen or it's just in line. It basically says hey. To continue the conversation into your email address. Yeah. And then once you confirm that that's a legit and it's using a two factor code which is nice because you know you're not getting spammy emails, you're actually getting quality people. And that is not only adding them to your email list or to your CRM because Delphi is kind of a CRM in itself. I would see it as that. And then that integrates to your email CRM or something like go high level or convertkit or Kit, you know, Beehive is another one and all these other ones, HubSpot. I probably should mention HubSpot because they. I'm on their network. So HubSpot and integrate to HubSpot. See HubSpot. HubSpot. It's for the SEO. But the point is you can now engage with people differently the further in the funnel and you can trigger things to happen and follow up with people with Automate. Now we're getting a little deeper. But the point is it's a conversation funnel. So it's a new form of media. It's a new way of engagement in general. And honestly I think it's, I mean my whole thing is I feel like this helps people connect with each other more because we're expanding ourselves or, or you know, we're learning from someone that has chosen to build a Delphi for themselves. But then they can go deeper with that. And ultimately, I mean you could take that knowledge outside of AI and go apply it. I mean that's the big thing is like how do we now use this in the real world? And then, I mean, I just find this is like such a cool way to share knowledge and then connect in a, in a greater way.

It's also a great way to monetize. And even though again, because it's, it's early, it's early tech, people on the other side, our customers are interacting with the technology for the first time. And as a result, you know, a lot of them, they're not sure what to expect and as a result that affects their learning. They're being taught kind of through their experience, kind of what they should pay. But, but there's some really awesome use cases out there right now for generating revenue. Joe, you wanna share a couple of those, how people are doing it?

Yeah. So let's see one of the models that I've, that we've seen and this is probably where we can't name names necessarily for all of em, but I mean you'll, you'll see people do the lead gen side of things. So you know, you can, you can basically have your funnel as here's a handful of messages for free and once they opt in, boom, you have them on the email list and then you can say okay, you have a free tier, you can do it that way. So it's like an email. And of course when you have someone captured as email, you could follow them up with maybe your own products or services that you're already offering in your business. That's probably the most streamlined and simple way to monetize. It's not directly monetizing the clone itself, but that's a funnel that you can create with Delphi and just bolt it onto your existing business. So like boom, on your website, on a landing page, start sharing it around on all your content emails. But easy like that's, that's how you deploy that, that Delphi. Another one is, let's say you do want to monetize your Delphi clone so you could set it up the same way, set it up with free access to a point and you can limit it on the amount of usages per month even. So you kind of like set a threshold. Yeah, but if they want more, they have to pay a monthly subscription or even an annual subscription. You could set up your tiers of monetization. You could even base that on the amount of usage you want to give them. You can bonus it or package it up maybe with another service or product that you're already offering. That's a very common use case, is that it lives within, you know, your VIP or your members area, your community. And now, you know, people can get access to it if they choose to join your membership. And the best way is to, you know, you could sell it independently, that's fine. I like the idea of actually bolting it onto something that is going to involve maybe you or, you know, a community or some type of other engagement thing. That's how we've seen bigger success. And then you also get better feedback from people that way. And early adopters that really don't want to lose access because I think that's the big thing that's so powerful here. Just like ChatGPT, when someone enters their email address into Adelphi, they're creating a profile of themselves where Delphi can start to learn from their conversations. Just like ChatGPT, it'll actually customize the, the, the whole session to that person and remember things from previous chats from weeks or months before. So people don't want to lose access to that if you think about it. So the sooner you get it in front of some of your highest end clients and you give them access and basically say like, hey, you are the first adopter of this, they're not going to want to churn out of that. Like that's where I've seen the month. You know, if it's a part of a monthly subscription membership site, for instance.

When people get into there, they're like, holy moly. It's basically what I'm already signed up for. But now I can ask any question that's in this training and it's customizing the answers to me and my situation.

Exactly.

And yeah, so why would someone want to lose access to that if that's in a paid subscription service that you're offering, for instance.

And then we see people, we have people that are building training courses right now and so they're building an entire training course top to bottom and they're charging people to get into the training course. That all happens through the clone. And then, and then, and then you can, you can have it also be kind of like your digital assistant in that course as well. And then I think, you know, outside of training, we're starting to see a lot of similar use cases pop up. So, for example, we're seeing a lot of companies starting to use Delphi clones for internal training.

Yep.

For sales training, for hr. Put all the HR documents up in there. So we're seeing it be a really great tool where instead of having all of your employees come go to a bunch of different places to try and find information, now they just go and they ask the Delphi clone. They could be in their car on their way home, and they can call it, they can text it, they can. They can watch a video, however they want to interact with it. And so we're seeing a lot of the internal. Internal training start to happen.

There's a client of ours in the janitorial cleaning space, and his whole thing is essentially recruiting and training people to work for his company and basically do the service. And that's what he uses his Delphi for. It's like, instead of calling him all the time or someone on his team, they now have access to his Delphi in a private area that's not general public, but, you know, anybody who's a part of the company, or I think they're licensees or something like that, they're licensing a system. They have access to that. And now that's a centralized resource with all the SOPs, all the. Yeah. Procedures, everything they need to know to basically onboard and maintain and succeed in the company. Yeah. And. And that's literally. He's not charging extra for that. You probably could, you know, but. But the point is, now you're giving this level of service, and he even has a phone number. So it's like, technically, if someone's on the. On the road or anywhere else, they can text and get a quick answer or just call the clone the Delphi, and without waiting at all, just ask your question, get an answer. Boom. You can literally, like, be with a client, step outside really fast, get your answers, look like a million bucks. And then you come in, you're like, all right, I got my answers for it, you know, and, like, it's. It's pretty wild.

It's totally wild. I think one of my favorite use cases is. Is. Is our mutual friend Greg Reed. Greg Reed, many of you probably know he's the founder of Secret Knock. It's a really popular.

Annual seminar that happens out of San Diego. And. And he's been doing it for 20 years. And Greg's son Colt was involved in accident. He was on an E bike last year and last summer and got hit by a car and had just a horrible brain injury. And they, they said that it was, I remember Greg reach out to me said, I just, we just got the worst possible news, worst case scenario other than him passing away about the condition of his brain. And they were preparing for 18 months of, of basically cult being out. He was in a coma before they would even, maybe even be able to start doing any kind of rehabilitation. And what Andrew did over at Delphi. I love the story, so cool. What Andrew did over at Delphi was he basically went online, he made a clone for Greg's son Cole. And he went online and Colt had a big, had a lot of social media posts and stuff like that. And he took those posts and he cloned his voice. And then he worked with Greg to develop positive affirmations about healing and getting better that they ended up training Colt's new clone to speak over and over and over again. And so while he was in the hospital, they ended up playing that and it just ran in the background all day. Colt giving these positive affirmations that Greg obviously helped to contribute to figure out what those, those were, which was really awesome. And like, you know, here's the thing. They, what Greg and Allen did was a bunch of, you know, not just traditional, but non traditional medicine. And in less than six months, Colt was out of the hospital and he is, he is, you know, almost back to where he was before, before the accident. Now there's obviously a lot that went into it, but I think just the versatility of the use case and how it could be used, you know, for, for something like that is, is pretty, pretty awesome.

Hey, I want to pause the episode really fast and shout out another podcast that's on the HubSpot Podcast Network, the audio destination for business professionals. The podcast is called this Old Marketing and it's hosted by Joe Pulizzi and Robert Rose. And these guys have been around for a while, very well known experts in content marketing. So if you want anything around content marketing and the trends and, and basically the rants and you know, it just brings in a lot of the tactical but really fun conversations. They're not more than an hour long, so you'll be able to jump in there, get some actionable stuff, your content marketing, and then jump right out and then go do some stuff with it. So I highly recommend to go listen to the Old marketing wherever you get your podcast and go enjoy.

Enjoy. Now we also find a lot of people have Been using their Delphi as a journaling tool.

Yeah, that's another good one. And I've, I've used it as such, so I'll describe that. And I think this is going to get even better for this type of use case as time goes on because you'll see Delphi, they're, they're, they're going. It's not just going to be for experts and authors and people with a ton of information. So this use case is the fact that you could share your personal journals or insights or recordings directly into Delphi. So like I said, you know, Delphi accepts audio, video, text. Well, you know, something I like to do, and I've said it a lot on this podcast, is do voice memos to myself, you know, so just voice memos, you don't even need to transcribe them. I used to go to Otter AI and basically use that to transcribe and then follow up with their little AI chat thing, which is cool, but you're not going to get the full spectrum of the picture of your thoughts. So what I have is in my Delphi, I have this private, superhuman Joe Delphi that basically I have loaded in all of my content, existing public content, but I also have different things that I've just shared with myself, you know, on a walk or just, just different thoughts. And you know, a lot of my otters have been uploaded to there, but also now they're voice memos. Like I have a sauna and I love to just. It's like a think tank. So I just like riff all sorts of. I have 20 minutes at 160 degrees. So I got it, I got to spend the time somehow. But the point is I can now load that into Delphi. It's secure and private only to me. And then I have it programmed in a way in the back end. So there in Delphi there's this thing called purpose and there's instructions. Basically that's where you can create this massive prompt. I mean, some of these prompts are like 10,000, 12,000 word prompts, which is just crazy. But the point is like, I can tell it exactly how I want it to act. The fact that it's only going to be speaking with me, I can, you know, I say, hey, you are an expert. And because I also put in other people's content in there that I think I want to not emulate, but reference. So like there's books around parenting and business and YouTube videos I can reference. Just like any human mind, you can reference other people's materials, you're not ripping them off. You're always. It's. You credit them within the system. Just like if you and I were talking and you want to, you know, hey, I watch this really cool YouTube video. Or you want to quote someone? Well, you would quote them. Yeah. At least this way it's accurate and like, my brain wouldn't remember all these quotes out of thin air. Just doesn't really work that way. But the point is, I now have this superhuman Joe private version of my Delphi that I can text, talk, call, video. I don't. I don't really video myself like that because that's just weird. But a lot of. Honestly, the text is probably the way I go the most. And I use it to just get different perspectives of situations I'm going through. I've used it for parenting a lot, especially dealing with a. Basically a three. No. Well, she's five, but feels like a teenager. Like what you're dealing with, but mini version. So it's. It's so damn cool. I use it to make content. Um, you know, I've. My team has used a variation of this for content, which is another use case that's separate. Maybe we can talk into that. But yeah, it's basically my personal journal and I can get feedback about my own thoughts. But also I'm putting it through a lens of like, hey, you are the best version of me. Let's say, like 10 years from now you're here to support me, to be the best version of me based on my thoughts, based on. Based on some of this other material that I put in here that I think are really good guide posts or, you know, lights. And it basically has that intention built in. So it's always going to lift me up and if I'm feeling crappy, it's a great way to go and get some feedback. And just like you said about Colt, it's in my voice so I could speak to me. So you kind of believe it more. It's weird. Like you're. Yeah. There's probably some subconscious stuff and science behind all this that I don't know.

Probably. You know, there's. I think there's one other use case I want to point out because we see it a lot is legacy. So, for example, we're. We're working right now with one person who is kind of a legend in the sales training industry. And what he wants to do is leave behind his legacy of all of his content. And one day he wants it to be available to everybody. And in his voice in his video and kind of have that live on. And the founder, you should actually, I think you're better to tell the story, Joe. But the founder of Delphi, you know, when he, when he came up with this idea, it was, it was, it was all around legacy. So you want to share that?

Yeah, it's funny, I was going to. Well, the founder, Dara Ledger Vardian, he has been on the podcast.

He's awesome.

Probably two years ago. I think it was his very first podcast too, which is funny. He might have told the story. Well, Jacob, let's, let's link this, you know, link it in the show notes so it's easy. But yeah, Dara, the story. I remember basically. You know, Dara has done some startups before in the AI space as well. And his family comes from Iran and he had a grandfather who was a very smart businessman in Iran and wrote a book. Now I don't believe Dara ever. And this is where I'm like, I don't think he got to meet him or if he did, he never asked him about all of his business stuff. Stuff. And I think he was too young. Again, I don't remember that crossover. But the point is, Dara know, he had a book, you know, he wrote a book. So he had a body of knowledge. His grandfather did. And long story short, he was like, what if I can make this thing come to life and interact with this book in a way where I can ask it questions as I'm building my own startups and my own business and just life in general. Like, what if that were possible? And it is. And that's literally where Delphi came from. Like, that was the whole, that was the spark in Dara's mind. And I think he, I think he created the first like mvp, very minimal version of it. And then Sam, the other co founder is, is more of the tech guy. And so that's where they combined and then it grew into this. But yeah, legacy. I mean, that's. I've talked to a lot of people and they're like, man, I want to bottle, bottle up. You know, my, my father. Yeah. Basically digitize him. Yeah, it's a lot easier to do this when they're alive. I'll just say that because, well, a, you need to verify their identity. So it's part of it. But also it's like just. And this is what I've heard from others who have done it, slash have already because we tried to do this with a buddy of mine that passed away through another mutual friend. Because Delphi actually has this somewhere on their website. Maybe they took it down. But there's philosophers. So you can actually engage with different philosophers like Marcus Aurelius or Socrates, like and have full on debates with. Or you can learn from a perspective, run your 2025 thoughts through their whatever age they were like a long time ago.

But the point is you're bringing wisdom to life and makes it dynamic.

So let me ask you, Joe, let's just kind of shift for a minute.

Yeah.

So let's say we, we've shared with people kind of what a clone is and we've shared how people, how Delphi fits into that cloning world and we've shared with people how people are using Delphi and some of those use cases.

Let's talk about how we actually make this happen. If somebody says hey, I'd love to get started, like what does it take to build a clone with you? Can you just take them through the process just step by step?

Yeah. So we have a nice little map but I'll just voice it out here so you know, folks don't have to do get bored out by just looking at a slide or something. But basically when we the way that I like to run people through because I typically do the kickoff with, with new clients and you know, being, being a user of Delphi for a long time, I have a really good understanding of the tool. But it always surprises me with the different use cases or reason people want to scale themselves or clone themselves, which is typically my very first question is like, how did you find this technology? Because it's still, it's new. I'm always curious. But also it's like, what's your vision? Like what do you want to do with this thing? Like, tell me your crazy wild vision. Just go, go crazy. Don't hold back. And I usually start there because it gets them excited and it also turns on some lights that might not have been turned on because I'll hear what the vision is. I might expand it further or I might walk them back a little bit just in. But I'll give them context of like how it works in Delphi maybe sometimes telling them like hey, here's what's what's coming or what I, what I'm aware of. So like yeah, maybe that's a thing, but not now. So it's capturing that and trying to bottle up what's their, what's their vision and then align it to Delphi essentially like what can be built. During that call I stole this with. But I do Credit it to Dan Sullivan, his whole thing of like, all right, so paint a picture. Now that we have your big vision, let's focus on like, what's the priority use case in your business? Typically people have like one or two and typically it's their members area. It's like we have an existing community that we want to give more value to. They ask a lot of questions, which is a good thing. Means you have an engaged community. But it's either the business owner, the expert, or their community manager is completely overwhelmed. That's almost always the story. And again, good problems. But they're usually looking to hire some, you know, multiple people or. But then they see Delphi and they're like, holy moly. This thing can literally do the job of like 20 of these people or even more and better. But it doesn't eliminate the human, you know, in there. Like, so the expert or the community manager is still very valuable there to support.

But the point is figure out where the priority use case is. And then that's when the Dan Sullivan question, which is like, hey, paint this on a scale of 1 to 10, what's an 11 outcome of making this use case come to life and function really well? How is it going to give the most value? How would it act? How would it not act? Basically I'm trying to really figure out what are the guardrails, how are we going to program this thing. And essentially all that becomes prompts or a massive prompt with instructions and different logic that we build out.

So which is where our team steps in. Right. You were mentioning earlier one thing with a 10,000 word prompt, like that's all stuff that our team is doing.

Yeah. So we're like. So it's a mixture of getting their vision, but then strategically, because I've consulted a ton of businesses, I've advised them as well. I have a marketing mind. So I'm thinking of this as a journey, which when I tell people this, I don't think they're expecting it. They're probably expecting some like tech guy, you know, as like, oh, AI build team or from Delphi. But it's like, no, they actually like get super jazzed up when they hear, oh, you're a marketer. Okay, perfect. Like I need all the help.

Which is really. That's so interesting that you say that because everybody that is a builder for us has a marketing background.

That's right. They have some form of marketing. Yes. If it's messaging media in person, online, doesn't matter. It's like they know humans and and what makes them tick.

So after you guys have. You're kind of in that first, that preparation, that prepare state phase, then somebody is directed to send you content. Right. How does that happen? Like what kind of things do they send? Where do they send it to? How's all that work?

Yeah. And the content is, is. I always say this is the biggest lift on the person like so the business owner coming to us, which makes sense because they hold the content.

You know, it might live in a whole bunch of places like on their membership area. That's it could be just loaded into a Kajabi or Mighty Networks or Circle platform or wherever thinkific. These are all pretty very common places. Most of the times people have backups on like a Google Drive or Dropbox which is helpful. If they don't, there's other ways to extract the information. Ideally you want to have something in a shareable like Google Drive just because a. And they always thank me after they go through the process, even if it's kind of grueling for their team. You have a backup of your stuff. You're not like platform dependent anymore. And literally I've never had one person say this is a bad idea. Like there's like yeah, I've been waiting for the point, the moment this had to happen. I'm like, yeah, right.

And this is probably the biggest, the biggest challenge that anyone has right now. Learning how to structure like really awesome prompts, you know, is something that we all need to learn. And then the second thing we really need to get good at is, is cleaning up our data and having all of our data in a place that we can access for AI because AI is always going to need the data. Joe, would you say that this is probably when it comes to timing on a project, this is probably what slows things down the most, is somebody's really enthusiastic and then it comes to pulling together their data. And sometimes we'll wait weeks.

Yeah. Because of. Yeah. They're. They're trying to get their assistant or themselves or whoever hires someone even to do this. Sometimes it is a lot of times though, I mean luckily we, we're fortunate enough with Delphi where we get given we're basically like we're onboarding the, the top tier clients which is awesome. So a lot of them are pretty organized or they have a team that can get it done fast. But still it's a. There's a content lift. So I would say yeah. And even if you're not doing Delphi, like have your content somewhere because any kind of AI. It's going to come in handy for.

Any AI from now until forever. You're going to need to have clean content in order to work on projects efficiently and things like that. Just kind of a couple hacks that, that I use that really helped me to, to get my model kind of like trained quickly was I had, I had three books and what I, what I had to do, actually one of them, I didn't have the manuscript, so I had to rip the whole thing off. And rip.

That's very common, by the way, with authors. It blew my mind. I'm like, you don't have your own book. But I'm like, well, the publisher does.

And the publisher does.

Yeah.

And so, so I literally had to. I've actually got. I'll just show you the back of it. I got one of them right here from when I did that.

Oh, you really did rip it apart.

I really did rip it apart. I ripped it apart and whatever and I scanned it. And so I basically, I had, I had that plus I had the other books. I had the thingamajigger, the, the, the, the document and the manuscript. So I had those. And then what I did is I have, I keep a Google workbook, and in the Google workbook I have a bunch of sheets. And so one of the sheets is all of my YouTube videos, one of the sheets is all of my articles, one of the sheets is all the podcasts. So I have all of that in one place. And basically what we were able to do is we were able to just drag and drop. So we send you a link and you get a link, and basically the back end is a Google Drive. Right. And I just book, book, book, worksheet work, Google workbook. And that was it. And, and the initial training and loading of that took like six minutes.

That's right. Yeah, right. It's fast.

And then I clicked a button. Andrew had me click a button. This is 18 months ago. And so I went to a different part in the, in the, in the back end, and I was like, oh my gosh, this thing is more about me than I know about me. It was incredible. So again, this takes time. You might be able to use ChatGPT or another large language model to help you to get all that data organized in a way like that. But it's a hack that takes time to do the first time. But once you do it, you're going to be able to onboard into really any AI or use any large language model, be able to train it really super quickly.

And what's Nice is what we're talking about now is the content that is not published publicly. That's what meaning. Yeah, this is all the books that have been published that you know, obviously you're not going to rip books from Amazon, like. Right. It's, it's. Delphi cannot do that. It's not going to go start scraping some private repositories, like just. No, it won't do that. But so you need to. Yeah. Provide it all this clean content. So books, training materials, maybe if coaching calls, whatever it is that you do with clients or your personal information that you want to load in. Yeah, have a place. Google Drive's preferable. It could Delphi syncs with others as well, like Dropbox.

What about social media?

Yeah, yeah, yeah, yeah. That's what I was getting at. It's like now you have. And then you have this whole other side of public content stuff that you've already consciously pushed live to a platform. So there's social media, all the platforms. You have YouTube, you have podcasts, you have your website, blogs, email even. All that stuff can be consumed or, you know, basically ingested into Delphi in a bunch of different ways.

Can we provide links or like how.

My favorite ways are. Yeah, like the website links to any kind of website that represents you, your brand. We can put those in there. And Delphi scrapes those websites, which is really cool, organizes them. You have the ability to rename anything if you want. You can delete if you don't want certain pages loaded in there. That's a super fast way to get something up to speed. If you have a lot of public content. YouTube is another great one. So you can sync up to a YouTube channel, a playlist or individual videos, including not on your channel. Those are the ones that you would reference someone else as the owner or the creator and it keeps it synced to YouTube as well. So any future content that goes out basically loads into Delphi automatically without you hitting any button. Same thing on podcasts. So podcasts, I think I gotta give myself credit, I think for this one. I'm pretty sure I told Dara in the early days, maybe I did on YouTube as well. But it was definitely podcasts where I was like, man, this needs to have a syncing feature. So every episode that goes live, watch the RSS feed and make sure that goes into Delphi and trains the mind and it works. So that is also a feature in there. If you have a podcast, it's great to sync your show, RSS feed or you can also go Individual episodes, like Scott on the Hustle and Flowchart podcast and say, I want to train this episode in your digital brain, in your Delphi.

And so I think the thing to take away here with phase one is it starts the kickoff call and we get really clear on what the purpose is, and we get really clear on really what the number one priority is here that we're going to focus on. In the first version of your Delphi clone, you're given a link that you can upload content to, and we've given you some ways that you can do it, and hopefully we'll make it easier for you. You can also provide us with, with URLs and RSS feeds and things like that so that we can sink in. And this is the area where, where, where we tend, tend to, to get slowed down the most if that happens just while people are getting their content together. But once you do it, once you got it right and you got it forever. And it's also probably the area or the part of building the clone that takes the most work by far from a user, because once we have that data, that's like Joe and his team. That's like where you guys do your magic. That's where the art comes in. So the next phase is kind of the build phase. And what happens in the build phase.

Yeah, so this is the point where we're ready to. We're itching over here. We're like, ah, we heard the vision. We want to build it.

Yeah.

So, yeah, we have an awesome team and Brooke helps lead that. You know, so just so everyone's clear, you know, Scott and I are partners on the business, AI Build team. I go check out the website. It's fabulous. And our clones are awesome too. So, yeah, go there. But so I head up a lot more the product side of things. So that means working with the build team and Brooke on my team, our team is. She's been with me for years, which is awesome, but now she's full on in this team. And so basically the two of us lead this, this build and design phase, which is what we kind of how we see it is we take everything that we talked about on the call, which we typically record, so we have the transcription. We use Fathom, you know, to record all this stuff. So we're capturing everything and then. But we're also taking notes. We take your content, all the information. We're also doing our independent research on, you know, on you publicly or wherever that stuff is, and that's where we build it. Into the Delphi system. There's a lot to it there. Well, I'll definitely do some deep dive videos for YouTube on specifics of the Delphi platform. Aware that I'm not showing it on screen, so it's hard to visualize all this. But when we build it, we really focus on this thing called the purpose. It's kind of like the core functioning or the core values of your Delphi. It's gonna, it's gonna really tell it how it should act, who it is, you know, its roles, frameworks and content to use, and all these different instructions that we make sure it's not gonna say some crazy thing. It's not emulating other people. It's not gonna, you know, tell people to go jump off a bridge or. I mean, like, literally. We take all this very seriously. All that stuff is coded in here where we are making sure that this is tuned up, exactly what you have in mind. And we can always go back and revise this, but we're designing that because it is an art, you know, is to do it that way. We're testing and we're adding different instructions. Basically, as we're building, we're testing it in real time, going back and forth, back and forth. Based on what we talked about, that phase typically takes about a week, maybe a little longer, because last thing we want to do is rush it. We have done very rushed things, things for timelines or demos that people want to do, but typically I would say budget about a week to, to get that done, that phase.

So the, the first phase, the preparation phase, which includes the call and really the transfer of data. So that phase happens as quickly as, you know, an hour or half an hour, 15 minutes, depending on how organized you are with your content. But that's the one that can extend longer if you need to. And you don't have to wait to get all of it to us. You, you know, we, we just start sending it to us and we'll start training the clone. But once we do have all of your content, or at least enough content to really, to really go from that point, you know, we can get through the second phase, right, which is the build phase in as little as a week, week and a half, two weeks. So, so it's. It doesn't take, you know, we're on it 24 7. You don't have to do anything during this phase. This is really where we do a lot of the heavy lifting. Which leads to the third phase, which is now we've done our build and it's time for you to go get feedback so that we can iterate. Do you want to talk about that for a minute?

For sure, yeah. So that's the phase where we're now adding you to the platform. We also educate throughout all this process so you're aware of what we're doing and also learning the platform. I think that's a key thing, is we always want you to have the keys, you know, so you're, you're not, it's not this black box where you're like, oh, it's this mystery thing, you know. But we are here to help guide you along the way and actually do the work. So in this feedback phase, the third phase is basically you getting access to the platform, both the back end and also the profile, your Delphi profile. And that's the page where you're going to see your avatar, a description about you and yourself, and. And then typically two or three boxes for people to interact with you, Text, voice, and if you have a video avatar, a video option as well. So three, three ways people can engage. And then there's some suggested questions or conversation starters right below that. That's basically the profile in a nutshell. And what we do is we, we give best practices on how to test out your Delphi. Typically, it's. You want to make sure it sounds like you, both in written form, video form, and visual. And those are probably the most like, holy crap moments, you know, where you hear yourself for the first time. And sometimes it's not perfect, but again, we could tweak it. There's a lot of things like, all this is customizable, or it's writing the way that you speak and you're like, damn, I always wish I could write that way. Yeah. Or sometimes you're just like, wow, I speak like that I should change. And you can change that too. But again, it's so Delphi. And I guess I skipped this part. When we load in all the content. Delphi is so dang smart, where it's actually analyzing the way you write and speak. Yeah. So it's creating a whole profile around you and you can customize it. And we do. During this phase, we're not just banking on Delphi to get it perfect, but it's going to set the scene and like foundationally. But this is what will get the thing to really emulate you and the way you think, the way you speak and respond. So that's part of the feedback phase. Like back to the third phase. That's where we want to make sure you're testing all of it. And essentially we make it easy. We have a whole form and way to interact with us throughout this, actually all these phases where we'll be able to get your feedback, capture that, make those iterations basically in real time. Sometimes it takes us an extra couple days, depending on how in depth the, the feedback is. Because some people are, it's, it's as easy as like, hey, I didn't really, you know, it referenced an old product that I don't have anymore. Well, that's easy. It's very easy to update that. Like you said, you know, about your daughter, you know, giving, giving an answer that or a question it couldn't answer. Well, that happens as well in feedback. Well, you just give it the answer and it trains the mind and it now knows that from, from now on until it's updated, if it ever is.

You know, And I think, I think the other thing is we've talked a lot about social media and we talked it, we talked about a lot of content that trainers and educators and coaches and things like that would have. And kind of going back to another use case we talked about earlier, which has become really popular is internal training or sales training, HR user management, talking about the, was it the gender, the plumber?

Yeah, yeah, yeah.

They call. And so, you know, it's also user manuals, it's any company documentation, you know, anything like that, if it's an internal use case. And I, during that feedback phase, I know that one of the things that you've done in the past is, you know, you've had the people on the team or the management team listen and ask questions just to make sure that everything's on point with the data that's been given to you. So, you know, you really, really hone that in. You nail that down. And then once your past feedback and iteration and, and, and you as you as the user are like, okay, I'm ready to go, I'm ready to push this live now. We push live, we integrate, we pass off. Can you kind of walk through that, that phase?

Yeah, so that's where, so it's basically the integration launch phase is where we're at now because you're feeling confident, you know, that this thing is going to, that you envision it would maybe even hopefully better. Now we get to decide and we've already talked about this, we know we have an idea where it's gonna live. So if it's in a members area, it might be in your Kajabi platform or Mighty networks. So what we'll do. Delphi is super simple in terms of embedding. There are some definitely best practices and things we guide you on, but it's as simple as an HTML form or an iframe, depending on where it's going. Sometimes it's within an app, mobile app as well. So what we'll do is not only provide the guidance on how to do that, but we're giving you best practices on how to launch this, or not only embed it and integrate, but how to launch it to your audience or whoever's going to use this. Even if it's internally to your team, there's best practices to start sharing your Delphi and actually do the launch. I mean, we've all done product launches of our own type. You know, it's like sometimes those are. I want to say it makes or breaks everything it could, but like that launch phase, you really want to hype people up to be the early adopters. I mean, it's just like with AI in general at a greater, there's always these people that are going to jump on early and then, you know, use it and then talk about it. And that's how I see it with any of this. When you launch it to your own business, even if it's internally, on your team community, even in the public, you want to get evangelists around your Delphi. So it's not just you talking about it all the time, but you want to start sharing what other people, how they're using it and, you know, and then it becomes this kind of this, this thing that's network effect almost, and that's what we try to achieve. So we're integrating a little bit of the technical stuff, like where is it going to live, how's it going to function? But also what's the marketing approach here? How do we get this out? So we get people using, using it and then telling other people within your community to use it. So it becomes a valuable thing. Right on the rip.

Exactly. And so when we're talking about launching it.

And we're talking about kind of where it's going to live, like, that's, that's, that's one part of it. Can you talk about actions? Because people are always asking about, does this integrate with anything? Like, how does that work?

Yeah, yeah, good call. I glossed over. I got excited about the launch.

So tons of integrations, essentially. What, if you can imagine, Delphi, like I said earlier, is kind of like a CRM in itself. So as a conversation funnel, it's getting people to Opt in. So when they opt in, they're technically added to your database. So there's a profile created around that person. You're going to have them technically opt into your email. At that point, they can also opt into your sms. So the profile inside of your Delphi CRM will show you all this per person and it gives you basically some stats. Kind of like if you were to look in your GoHighLevel or HubSpot account, you can see stats on that person and you know the information they've given you. But what if you want to take that information out and have it do some stuff? So that's where you can integrate it to any kind of email CRM. Some are natively integrated, some are not, but you can connect them in a whole variety of ways. Zapier is in there, so that connects to pretty much everything. You could also get a little bit more technical and push to different APIs. So essentially you can connect with anything you want. And there's other integrations. Like you can connect it to your Google Calendar, actually, which is interesting. So you can have it. And this is like we're not going to go down too far here, but you can have it actually join a Zoom meeting if you wish to. You know, Delphi can join and kind of be a note taker slash a companion on a Zoom call, either audio or video, which is pretty cool. It blows mine and sometimes I even forget to use it because it's one of those features. There's so many features in Delphi, but that's an integration Slack, you know, if it's for teams, a great use case, a lot of people do, or even a community that's like a Slack community, you can integrate your Delphi into there. So not only that is a way you can import information into Delphi, but it's also a way it can be your Slack bot, more or less, but it's actually you.

And I think that what's cool here is, you know, is kind of the expert and experts in doing this. Yeah, when we started very beginning with the preparation phase and we're learning about what your purpose is and what the use case is, you know, our team is going to have ideas for you about how you may want to integrate this with other tools that you use. As we go through the build phase and now we're at feedback and iteration and you've learned more and people on your team or people who are testing this are starting to say, hey, wouldn't it be cool if we did this? Or we did that or we connected with this. You know, we're, we're basically, I mean just think of us like we're right alongside you riding shotgun as a member of your team here. And our job is really to help see you win and so you share those things with us and then we can help guide you, coach you, train you on how to, to create, you know, those, those types of, those, those integrations. And so once we get past that point now you're live. So there's, there's a couple ways that, that, that, that we work with a customer. So the first is as we've taken you through the preparation, we've taken you through the build, we've taken you through the feedback in the iteration, now we've launched you and yet so the first way is that, that we can launch you and your team now knows how to use this and you guys take it from here. What really everyone has done with us up to this point is they've taken it to the next step and that is just, we stick with you, we stick with you forever. And so you pay a monthly subscription fee and every month our team is in contact with you. We are constantly optimizing your clone. You can send us an unlimited amount of content and we'll continue to train it. We can add additional use cases for you and we can just help to expand how you leverage, how you monetize, you know, this, this tool. And so really kind of, that's really, I think the whole cycle right is the preparation, the build, the feedback, launching and then optimizing is, is the fifth.

Piece I would add actually optimization automations as a set sixth is it six and I'll tell you why. But yeah, the training after launch and all that and this is where everybody as of yet, like you said, basically keeps us on staff. And I like that we ride shotgun in your business. I, I actually that's a great analogy. It's perfect. And it's, it's, it's that, that, that's the phase typically where we're, we want to keep you engaged in the latest of the deli platform. So there's training, a lot of training happening and we have a lot of that prerecorded and we're always adding to it just because the platform and AI moves at rocket speed.

But the thing is there's all new features that are always rolling out. So we are constantly, the fact that we work with the Delphi team very tight and we're seeing what's being released and how to use it. We want to make sure that you're geared up to do the same out of the box. Delphi is extremely powerful and it's great. And yeah, if you wanted to keep up with all this stuff, you can try some of the stuff. You really just don't know unless it pops in on the platform and you start just breaking stuff, which is what we do every day. So we basically shortcut that whole thing for you. We're on your team, we know your vision and there should be a lot of trust at this point where we have your back. And again we're making sure that you're trained up on what you need to know and where things are going. Then that six piece is really the optimization and automations. Why this is cool is because now and I'll just describe some scenarios when we don't really start here and some people want to just start like with AI, everybody wants to automate from the get go. Great. What are you going to automate? Do you even have a picture of what the hell you're doing or the right setup to automate? Maybe you're automating something that's horrible or that no one wants. That's why we go through this phase and we get that feedback and we make sure it's functioning properly. Automations and optimizations, those are all geared to scale and that's that continual thing that kind of loops. But a few examples is in Delphi see it as almost. It's becoming very agent like if you're, if you're aware of this whole concept of agents. That's where basically AI can be built in a way to start doing actions on its own behalf because you programmed it with some really smart logic to do whatever you want. You know, it could be anything. That's very simplified of course. But the point is Delphi is becoming more of that but with its own digital mind that you, that we've already talked about, that you've created or that we've helped you create. But we're all doing this together now. You could set up these different things to tag people during different scenarios. So now you're, you're organizing people and conversations. And then of course you could do things when people are attacked just like you could in like go high level or HubSpot or something. You could set up alerts so these alerts can be triggered to you or people on your team or even to the user based on different things that they say or conversations they're having. So that's super valuable if someone's mentioning they really want to work with you or they really want to set up a call with the real Scott because they want to invest in our business or something else, you know, like, oh shoot, all right, pick up the phone, go. Like you got the phone, you get their email. Like go reach out. As a human, some of these things you want to be alerted to. That's why the whole, you know, scaling connection, that's again why I think Delphi is cool, because you can make human connection come from this scaled connection, if that makes sense. So you have tagging, you have alerts that then can trigger things to happen. And the last bit which is being expanded is you have this Delphi actions. And the way I would see that, it's almost like Zapier built into Delphi and these are if, if this, then that kind of statements. And in Delphi I'm just going to list some of these off because these are like templates or featured things that just get the, get the party started, gets the, gets the thing going. But like there's inactivity, nudges. Let's say someone just hasn't engaged with your Delphi for like a week or a few days. Well, give them a nudge. You know, you can actually send an email from your Delphi. You can send them a message, you can send them an SMS text. If you have them opted in to bring them back and say like, hey, we had a really good chat, like how are things going with that thing you talked about or that thing you said you wanted to do? So it's almost like an accountability partner, bring them back to the conversation. You can, you can notify you or your team based on certain things. You can push data out to a different source, to another API, to an external system. So it's another deeper integration. But you can also do that based on actions. You can check in with people at a certain cadence. You can remind people of an event that might be coming up that you have. You can just follow up on anything, a couple other things. You can send them birthday wishes or certain reminders on anything they shared with you that's maybe date, you know, focused. Like there's, there's all these little touch points that you can set up and it's really up to you being creative. So that's where the automations come into play. It's again, it's kind of like Zapier but within the system. But then on the other later is like Zapier is also an integration. So you can then integrate to thousands of other tools.

They're integrating More things all the time. So I'm sure there'll be more even by the time this episode goes live or, or soon after. But that's, that's what we're doing in the Optimization Automations phase is basically always getting creative and looking at feedback and what's working really well. We figure out if something's not working, fix it. But also it's like, well, what if we did this to enhance what we're doing? That's where our team is always thinking about that. And then we can apply some of these automations.

Well, you know, we also have the perspective of hundreds of customers. So because we're able to see exactly what's working for people and what's not working for people, we can save you a lot of time and a lot of hassle by really just kind of working side by side with you. What is it that you want to accomplish? Then we can try and figure out the best way to do it within the tool. Because, because our work extends across so many, we're constantly working with the team over at Delphi on, on how to, you know, improve in every phase.

So.

We'Ve got these six phases that we just outlined and I think it's important to note that some people might be saying to themselves, well.

What was phase one again? Or where do I start? Or how does it happen? So we have, for our clients, we have a private client portal, a hub. And so when you become a client of ours, we give you access to this hub and it actually takes you through each phase and it has all the checklists that you need. It has a description of what happens in this phase, what we need from you in this phase, what would cause the biggest delays and how we can help with that. You've got all of your checklists, you have your pro tips, you have your FAQs and you also have videos as well to help walk you through that phase. So everything that you or your team would need is really just in one place. And we've summarized the most important things that you need to help make this just really as simple as possible.

It's, it's so cool. And this is all developed through. Yeah, the last couple. Well, really, it's been longer. But what blows me away all the time is how much stuff we've created for this business and the hundreds of clients, like you said, because that's that seriously, we're managing hundreds of clients at once and, and we're able to do that with a fairly lean team. But man, these systems and like our project Management system. I don't know if we go into that now, but the fact is it's so decked out. I'm so impressed with what our team has done to just take a lot of the manual effort out so we can focus on the actual human client and then build their Delphi with a focus so we can actually be creative because it's a very creative process. If we're just loaded doing a whole bunch of emails and admin stuff, then it takes us out of that. So that's why this portal that you're describing, it's epic. It's just a very simple way for everybody to see where you're at in the process and get quick answers. Our Delphi's are also on there too, because they're all trained on what we do, which is nice. Including some of the Delphi docs is like we're referencing, hey, this is what Delphi. So we become this source of information for our clients and it's just really cool. I've not seen other businesses like this and again, why I see this opportunity of this MSP agency type of business being so dang valuable in this, in this world of so many other tools coming to market and the need for like, hey, someone needs to help us with these clients.

Yeah. And so, you know, I think if anyone out there, if they're interested in learning more about a clone, about, about Delphi, about how we can help them, you know, one last thought is, you know, one of the reasons that people stick with is, is, you know, in the same way that like from the time you wake up to the time you go to sleep, every day.

There'S something new coming out with AI from every direction. And man, it is so overwhelming. I can't tell you how many friends I have that, you know, the month after ChatGPT launched, they signed up for every single AI newsletter. And today the very first thing they do when they wake up in the morning is like, delete all of them because it's so overwhelming. Right. The same thing though is happening with a tool like Delphi where they are constantly releasing new products and, and the cool thing is you don't have to think about it. You. Once we know what your use case is and what it is that you want to build and what the outcome is that you want to achieve, we got it from there. And every single month we will work with you to iterate and to improve and to continue to help that thing be successful. And so if somebody wants to learn more, they want to talk to us. They want to learn how to Joe. How do they find us?

You'll be surprised by this answer, but our awesome website AI buildteam AI.

Yes.

We've spent a lot of time on it and it's only getting better. I think some of this map also what I just described is going on that page as well, if it's not already. So AIBuildTeam AI and I believe there's definitely a way to contact us and schedule a call. You can see how we work with people. It's all spelled out our Delphi is both of ours individually are on there. You can even ask it follow up questions or they them follow up questions.

Yeah.

But the point is we want to chat with you. So if you are the early adopter type and obviously if you've made it this far into the episode, I would say why don't you reach out? I think we should probably chat or.

Just, just send an email to salesi Build team AI There you go.

Yeah. Promise it's a human getting back to you. Not a, it is not a robot because yeah, I really, I think what I like the most here, Scott, is that I've always, and I think you, you have as well and you've scaled in different ways that I have, but it's always been people forward, you know, and I've always worked with clients and I'd like to take their vision and make something of it. Like I started off by doing a bunch of launch videos for, for marketers and, and experts back in the day. Like that was how I cut my teeth in marketing and I learned quick. Yeah. And now it's really cool because it's, it's basically that's what we're doing here. We're launching people and we're. They're trusting us with this kind of unknown, but we're all in the unknown together. We just happen to be playing with it all day long, you know, and breaking stuff like I said. And you know, Scott's background, just a kind of toot your horn a little bit, is like, you know how to scale businesses, you know how to scale people and teams. And that's something that I've learned a ton from you so far and I know I'll learn a lot more is you know, I was definitely managing smaller teams and doing it kind of in this hands on way where you're helping to scale that. And then that's what lifts up all of our team and how we're able to manage hundreds of clients. Like you said, a lot more you.

Know, the one thing I never really figured out how to do was to scale myself when it related to training. And this is the first time I've been able to do that. Right. So I am available 24, 7, 365 days a year. I can give it away for free to build brand and build connection. I can, I can, you know, ask for an email to build a list. So I think that's one of the really cool things, is really, I mean, just how it's helped me and, and, you know, I mentioned earlier, you know, how it. How having a clone has helped me to direct people that want my time, for one thing, over here to my clone so that I can focus over here on the things that I really want to spend my time on. And that's been really awesome.

This is great.

I'm psyched. I was able to, I was able to be on your show. This is cool.

We did it in a very unique way and I don't think it'll be the last time. We definitely went long, which is great. I don't know if this is one episode or two. Who knows? Who cares? But yeah, I'm happy we did it and I'm just stoked, I guess. What are you most excited? I like to ask this sometimes or think about it is like, what are you excited for in the next handful of years or so with, I don't know, just what we're doing or where things are going in general?

I think that there are so many people that are afraid of the future because they have fear about the future, because the unknown that AI brings kind of into the future. I am so excited about the future because I believe that when we get on our toes and on our heels and we learn how to interact with AI we learn basic prompting, we learn how to give AI a role in instruction in some context. I think that AI is going to be one of the most amazing partners for us. I think it's going to be incredible. I think it's going to. AI has the ability to help enhance every area of our life. And. But the thing is, that means that you need to lean forward into it and, and, and, and not, and, you know, not, not fall backward. And so I'm really excited about the future of using AI as a tool, as a companion, as an assistant. Kind of like in all areas of my life.

Yeah. Yeah.

Obviously there's so much that we don't know about, about the future. But the one thing that I do know is this. You know, I was, I was really early in consumer Internet, the first, like, commercial browser came out. And I think it was December of 94 with Netscape Navigator. And, and that was the month I started my first Internet company, which was a total disaster. Nobody knew what it was. Nobody. It was a mess. But, but the, the, but the thing is, you know, it took me to the Bay Area and I had some really amazing, a really amazing experience there. But I remember that I got my first job working for this company called quote.com and I think that we were the first company to get permission from the stock exchanges to put a stock quote on the Internet. And Sequoia was one of our investors, Mike Morris from Sequoia and all that kind of stuff. And, and that, that's all really cool, but I remember like in 95 and in 96, it was so hard to sell anybody anything. It's like they didn't get it. All of the money was going into infrastructure like it is today for, you know, for AI. It's going into data centers, it's going into chips, it's going into large language models. Back then it was going into, it was going into routers and it was going into, you know, building pipes for MCI so we could get a fast Internet connection and stuff like that. At this point, you know, back with the whole Internet thing, people were still using AOL discs primarily to get online.

Yeah.

And so, and so, you know, but, but one thing I remember is it was in 1997, right around the middle of that year. It's like everybody woke up at the same time and they're like, I get it, I need a website. Right? I get it. I have a storefront. But now I'm starting to understand what E commerce is and you have this huge rush. I don't think that that rush is going to happen for another year, year and a half for AI. So the people today who invest in AI are the people that are going to be so far ahead five years from now. Like, that's the only thing that I. Is that I know is if you spend the time you invest in it today and you just get good at one thing or two things, five years from now, you're just going to crush the competition. Because when they have, I call it the oh shit moment, when they have their oh shit moment, you will have already built a business on top of it. And that's what's really cool.

That's such a damn good answer. I'm happy I asked it because it's true. We're early and I would Say my short add on answer to that and you took some of the words but you said it way better is like run into it. Like run into the AI. Like you said, getting your toes, not your heels. I think, yeah, sure, learn about it. Maybe take your time for a moment, but learn. Like get involved and start, start just playing around, testing stuff and get in there, like have the conversations and start thinking in AI and run towards it because it's definitely not going anywhere. I mean the only thing that's, I think going to slow it down right now is just power energy. Obviously there's a whole environmental thing that needs to get addressed and how to do the whole power thing at scale because that's, that's a big bottleneck. But yeah, maybe, you know, there's, that's a whole nother conversation that I'm not smart enough to talk about at this phase. But it will scale and it's just a matter of time. And I agree, I think we're about a year, year and a half out for that oh shit moment. And I mean that's probably where the wave of products will happen. The bigger adoption. We're early. I want everyone listening and watching to be early as well. It's, it's, it's funner to play together and I know that's not a word, but yeah, it's. Let's, let's play together and do this early and then learn quick and then share off and it's just, it's really cool to see eyes open to like what's possible when someone gets it and the lights turn on. Like that's what happens in almost every welcome call is just telling them what's, what's possible with their Delphi and how they can now literally scale themselves an infinite number of ways. And then, then they get it and they're like, oh man. Like, yeah, where has this been? Like, I've had a lady just lose her mind and ye, this is about a month ago and she's like, I've.

Been talking about this for the last.

15 years and finally, finally it's here. I can not do anything and go to the. I'm like, well, you know, you want to do a couple things at least. But, but the point is like yeah, and it's just going to get better. And yeah, I think the big thing that, that actually excites me. It also, you know, I have two little ones, two, two little ladies, daughters and I don't know what that future looks like for them or like, but I think getting really good with humans is going to be more and more the thing, because I know there's a lot of kids that have not been as social lately, just with screens and whatnot. So that's definitely something like the human connection. I genuinely think, like, is going to be more of the most powerful things, but augmented with AI and how personalized learning and engagement, I think is just going to be everywhere, like in schools, Delphi is part of it. And then just everything is just going to be personalized and customized to us. So I hope that we're all going to get smarter with this, but we actually apply it in a way that brings us together too. So that's. I have. I have high vision or hopes for that.

Anything that we can do to steer that in the right direction, we will. Good and good stuff. This is fun. Thank you, man. Thank you. Thank you. This is so cool. Thank you so much. Go check out AI buildteam, AI check out the show notes, all the good stuff that we always share. And promise you there will be more episodes to come. Probably not all this long though. But thanks for watching and listening. See ya.

Sam.