Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

Everybody Needs A Brand

Name: Everybody Needs A Brand
Uploaded: 2024-08-30T17:00:08+00:00
Duration: 44 s
Channel: Joe Fier
Description: Short excerpt from a conversation about how the actor’s profession has changed in the social-media era: performers must now cultivate an online brand and…

30 Aug 2024 · 1 min

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Short excerpt from a conversation about how the actor’s profession has changed in the social-media era: performers must now cultivate an online brand and social presence as part of career development (examples include actors and even youth athletes whose Instagram followings affect school/admissions). The speaker contrasts past audition-era practices (headshots/resumes) with today’s continuous personal-brand presentation.

Chapters

I'm curious to know what it looks like to be an actor now in today's day and age, because it's much different. Because then we didn't really have, like, there wasn't so much of a importance around, like, building your brand online. So now it's like, if you're an actor, it doesn't matter what you do in the world. Like, I was just talking to somebody yesterday whose kid is a hockey player, and she's like, oh, I'm building my kids hockey Instagram. Because all the kids have to have an Instagram if they want to get into a good school, because they need to have followers, and that helps them get into a good school. I'm like, wow, everybody needs a brand. So now when you're an actor, you're not just like, what I used to do, which was walking into an audition with my headshot stapled to my piece of paper resume. Now it's like you've got your social media presence and your brand, which is your life and you and your career and everything all wrapped up into one that you're presenting to the world every single day.