Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

Fighting Ageism: Why Everyone Deserves to Feel Seen Online!

Name: Fighting Ageism: Why Everyone Deserves to Feel Seen Online!
Uploaded: 2024-11-28T21:58:30+00:00
Duration: 54 s
Channel: Joe Fier
Description: Joe Fier explains why hotel websites should show people of different ages. A woman in her mid-40s felt invisible scrolling through photos where everyone…

28 Nov 2024 · 1 min

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0:54

Joe Fier explains why hotel websites should show people of different ages. A woman in her mid-40s felt invisible scrolling through photos where everyone looked much younger. Including older adults in images welcomes middle-aged visitors without turning away younger ones.

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So I don't know, she was maybe like 48. Right. And so, but she felt invisible because she didn't see people who looked like her. Right. So I was doing some user testing on a social media website for a hotel and there was a woman who, she was 45, 46 and she was like, I mean, why does everyone here look like on the photos of this hotel look like they're 20 and 30, like is this for people like me?
And so there. But if you don't think about, oh, well, we want to cater to the 44 and up crowd. That doesn't mean that, you know, Gen Z is not welcome. Right. But if we want to make sure that this group feels seen, we have to give them imagery and it doesn't mean that it has to be all of it, but we need to give them some imagery that they can latch on to to let them know that they're welcome.