Joe Fier argues that a Google Knowledge Panel shows Google understands who you are, and if Google gets it right, ChatGPT and other AI engines probably will too. He calls it the ultimate SEO metric for how well search engines know your business.
A knowledge panel is Google's understanding of who you are. So when it shows a knowledge panel it says well this is the person or the company and this is what I've understood about them and I am super confident. And it's a great KPI for algorithmic understanding. And that same algorithmic understanding applies to Every single engine ChatGPT, Perplexity, Microsoft Copilot, Claude, if they understand who you are, they will represent you with that factual representation that you need for the bottom of funnel clients prospects that you're getting. Yes. So the knowledge panel right now is a great KPI because if Google understands you, the other AI probably understands you too.
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