Joe Fier explains why your first 15 seconds need a bold claim that makes people stop scrolling. He says the hook is about 80% of getting viewers to stick around, then you back it up with proof.
If you take anything away from this, just like take away, like start with a controversial and or bold claim and then share exactly how you're going to deliver that, you know, in the video. And like the first 10, 15 seconds it doesn't need to. You don't need to spend three weeks on a video.
Kind of like what Sean was saying because we talked about that, right. Hey, like not everyone has time, like a full time job to dedicate and create this content, but if you get the structure right and you kind of do it in a way where you're, you're working that muscle and I think that was the big takeaway is just like put the content out there. It's a quantity kind of game. But at the same time, like just get yourself in that rhythm of learning because I would assume this process gets faster and faster, you know? Yes. Now you figured out that flow for the hook, which is probably like, you know, 80% of the game because you're trying to get them engaged in the video and then you got them.
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