A short YouTube monologue advising business owners to seize immediate media opportunities; the speaker illustrates with an anecdote where acting on short notice turned a local affiliate interview for a Forbes-recognized $50M company into national exposure. The piece emphasizes preparedness and quick decision-making in PR situations.
Chapters
Like, if you don't do it today, there's a good chance it may not ever happen. You know, I have a perfect example of this was a couple weeks ago, I helped a $50 million Forbes recognized company get coverage with a local affiliate that led to national exposure.
And initially we were told we get a couple weeks before that business reporter would show up. Well, business reporter got thrown into something else and was going to be focused on that next couple of weeks. So their general assignment reporter was like, can you do the interview today? So, you know, because I had walked this company through probably a couple days in advance before that pitch, they weren't necessarily on board right away, but they're like, okay, we'll do it. You know, the owner was like, well, I need a haircut. I was like, well, do you have a hat with a logo? He goes, yeah, throw the hat on, you'll be fine. You'll forget about your hair and you'll focus on the questions.