Joe Fier and a co-host explain how to learn copywriting by copying high-performing sales pages and scripts. They stress that the hook matters as much as thumbnails and titles for video performance, and recommend transcribing strong hooks to internalize the patterns.
If you want to learn how to write copy, just copy sales pages, write them down word for word. And I used to do that in Starbucks, like 2016. That's how I learned copy. And it works for hooks, too, I think.
I think the hooks are the biggest things. You know, Matt Wolf, the three things he talks about is thumbnails, title, and hook. And the hook's the thing you can't change. Once the video gets published, you change the other two. So, yeah, I would say that's probably the most important thing, is to analyze what's working now and make it your.
It just. It makes it easier to think like a. Think like a good hook writer. If you actually just copy down the really good ones. Like take five or six videos and just write them down or type them out, and your brain starts to see the patterns. And then you see it on the screen. Instead of hearing it, you're like, oh, like, ah, I get it.
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