Master Media Pitching: Stand Out in Newsrooms!

Like I mentioned, newsrooms are shrinking. There's less resources to cover a variety of topics. We're more driven towards what's going viral or, you know, unfortunately, who's dying that day. So that kind of gets, you know, a lot of the attention, a lot of the focus. So you really got to stand out from all that from the day of news, which is, you know, something like the ship crashing into the bridge over in Maryland the other day. Things like that, where you can't predict them, they happen and they're going to get all the attention. So, you know, I always say, still send the news release, which I know is kind of silly because I kind of said you can't just do that anymore. But the news release at least gets your name in front of someone's eyes. Make sure it's spell checked, make sure it looks good, it's clear cut to the point.

What you should do and a lot of people don't do. Because when you're talking about something visual and you're just putting in words, it's hard to picture sometimes. Call that news station, call that paper, call that blog, contact whoever you.