Joe FierHead of Builds, Delphi · Scaling expert knowledge with AI

Master Remote Work: Rally Cry & Consistent Communication Essentials!

Name: Master Remote Work: Rally Cry & Consistent Communication Essentials!
Uploaded: 2024-12-12T21:58:25+00:00
Duration: 56 s
Channel: Joe Fier
Description: Speaker (Joe Fier) emphasizes the importance of consistent, repeated internal messaging in organizations. Referencing Jim Collins' "Good to Great," the…

12 Dec 2024 · 1 min

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Speaker (Joe Fier) emphasizes the importance of consistent, repeated internal messaging in organizations. Referencing Jim Collins' "Good to Great," the speaker warns against changing mantras/themes frequently and argues that it takes a long, sustained effort ("a thousand days") for messaging and cultural narratives to land; organizations should craft an emotional, inside-out rally cry and repeat it persistently.

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Repeaters make believers. So you have to know what you're saying and then you need to say it over and over and over again. Think Jim Collins. And good to great said the signature of a pedestrian company was persistent inconsistencies. Yeah, yeah. Which means like, oh, new year new a new idea. Wait, how we shifted already. It's a new year new mantra. I, I've always told, even when I done keynotes like why are we changing the theme from last year? I didn't need to be at that theme. But be consistent with what you're asking. It's going to take a thousand days for this stuff to land. And what you really want to do is show like, yes, this is still important. Yes, this is still important. And so I think as you land on that emote idea, that that's emotional, that makes people want to stick around that story. That's that narrative needs to happen from the inside out.