Stop making YouTube ads that entertain everyone. Call out your ideal clients and their specific problems instead. YouTube ads outperform Facebook ads, which struggle with rising costs, scaling issues, and account shutdowns.
Chapters
One mistake sometimes people make is making the ad so appealing that anybody will want to watch it. But if you don't call out your ideal clients, then you could get people that are just watching it for entertainment. You want people to watch it because they have a problem that you can solve. So YouTube ads, you know, beat Facebook ads. It's a bold statement. People, you know, are watching it, and it's going to attract our ideal client. Then I hit two of the three biggest pain points that people have with Facebook ads that, you know, they're getting. Ads are getting more expensive. Even when you have a great ad, they're hard to scale. And then the third biggest pain point, which I didn't cover, is if your ad gets shut down, ad account gets shut down.