Joe Fier shows podcasters how to turn listeners into email subscribers with lead magnets like a 12-day course, then sell to them via email. Email funnels convert better than asking people to buy on air.
So what I have found is that the podcasters who make the most money and the business owners who make the most from their podcasts are those who get their podcast listeners who join an email list via a lead magnet or just by just a newsletter. But you get your podcast audience to join your email list and then on the email list is when you make CTAs to enter a sales funnel, buy a product, whatever it might be. But that's, that's the secret is like yes, you can do call to actions on your podcast that are like buy this thing but you'll get some sales but you'll get way more sales if instead you say hey, if you want this information in your inbox every week, subscribe to the Schmidland Dentistry newsletter or lead Magnet. So what I say on my podcast is, you know, if you want a 12 day email course on how to grow and monetize a podcast, just go to 12 Days of Podcast Growth 12 Days of PodcastGrowth.com and you can get it.
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